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Embrace the JOMO: How to Wear Pajama Sets in Public

Learn the ultimate style secrets of loungewear from the most glamorous women in the world

If you love nothing more than leisure, luxury, and marching to the beat of your own drummer, then you might be a disciple of the JOMO lifestyle.

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What’s JOMO, you say?

It’s the flipside of FOMO, the fear of missing out. You know, it’s that lifestyle that has you dressing up and socialising out of a sense of obligation, rather than genuine desire. JOMO is just the opposite. It embraces the joy of missing out, a way of life that sees you happy to stay home or do your own thing rather than follow the crowd.

And the unofficial uniform of the JOMO lifestyle is loungewear, since comfort should be just as important as style. So what’s the ultimate way to be both a cutting-edge fashionista and a cosy creature of comfort?

It’s by wearing pajama sets, robes, flowy fabrics, and everything soft, silky, and luxurious. And not just for at-home wear. These looks are simply too fabulous to keep behind closed doors—they belong in public, too.

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Hugh Hefner may have normalised pajamas and robes as daywear for men, but there’s an entire subculture of women who have been doing it before, during, and after the reign of Hef who we can turn to for style inspiration (and life inspiration, if we’re being honest). These include the elegant Audrey Hepburn as Holly Golightly, the inimitable Joan Collins, and the queen of effortless sophistication Faye Dunaway. Here’s what we think the fashion mavens of yesteryear (and today) would tell us about how to wear pajama sets in public as bona fide ‘looks.’

LIVE YOUR BEST JOMO LIFE IN LOUNGEWEAR

It’s by wearing pajama sets, robes, flowy fabrics, and everything soft, silky, and luxurious. And not just for at-home wear. These looks are simply too fabulous to keep behind closed doors—they belong in public, too.

LIVE YOUR BEST JOMO LIFE IN PAJAMA SETS

It must be said, however, that some courage is required to step out for the day in a non-traditional ensemble. Good thing we have some formidable fashion foremothers, both from art and real life, to teach us the ways of dressing in loungewear and pajama sets in public.

LIVE YOUR BEST JOMO LIFE IN LOUNGEWEAR

It’s by wearing pajama sets, robes, flowy fabrics, and everything soft, silky, and luxurious. And not just for at-home wear. These looks are simply too fabulous to keep behind closed doors—they belong in public, too.

LIVE YOUR BEST JOMO LIFE IN PAJAMA SETS

It must be said, however, that some courage is required to step out for the day in a non-traditional ensemble. Good thing we have some formidable fashion foremothers, both from art and real life, to teach us the ways of dressing in loungewear and pajama sets in public.

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Choose luxurious, flowing fabrics

Silk

‘Liberate yourself from the prison of tight pants, darling.’ If Joan Collins didn’t say this directly, we can certainly imagine her doing so. Joan was often seen in silk and satin, from top-and-bottom pajama sets to peek-a-boo negligees (with a loosely tied robe on top for modesty, of course).

And who can blame her? Silk is the ultimate attention-getting fabric. Its smooth surface and high-shine factor make even the simplest garment into a stunning statement piece. Whether you’re stepping out in billowy silk pants or a floor-length maxi dress, you’ll pull off that rare feat of being both 100% comfortable and the best-dressed person in the room.

Chiffon

That’s not to say that silk should get the entire spotlight. Not at all. Chiffon is also a queenly fabric.

January Jones as Mad Men’s Betty Draper absolutely slayed in her chiffon nighties, although the prim 50s housewife definitely never ventured out in public in them. That is, unless, you count the time she took to the garden to enact a little, ahem, revenge on her neighbor’s birds.

We like to think that the 2021 version of Betty wouldn’t bat an eye about gliding around town in a chiffon pajama set.

Cotton

You may not be used to thinking of cotton as a luxurious, stylish fabric. But we have three words that will instantly change your mind: Breakfast at Tiffany’s. Who could forget Holly Golightly’s iconic sleepwear look consisting of an oversized cotton tuxedo shirt (demurely buttoned up to the collar but with the cuffs absolutely a-flutter) set off by a satin blue mask? This unforgettable outfit is due for a revival in today’s fashion.

You can recreate Holly’s look by simply making a trip to the men’s department of your local clothing store and choosing a buttoned shirt that fits like a nightshirt. To make it look like more of a dress and less of an ‘I forgot my pants’ moment, add a skinny belt around your waist.

Fur and Feather

A well-placed pop of fur or feathers can instantly take loungewear to a new level of luxury and style. A cozy sweatshirt, for example, is transformed from a basic closet staple to a fabulous, eye-catching garment with the addition of fur at the cuffs.

If you’d like a little inspiration for how to rock this look yourself, the standard-bearer for this style of JOMO-wear is the elusive chanteuse herself, Mariah Carey. Mimi is well known for her ability to make sleepwear into fashion with a touch of something special, like a puff of coloured feathers on her high heels or a fur collar on a robe. Just remember that when it comes to accents, less is more.

Look for brands that emphasise comfort and style

With loungewear being the new chic, there are plenty of brands launching lines of resort wear, pajama sets, and other relaxed-fit clothing. While it’s wonderful to be spoiled for choice like this, even the most committed fashionista could use a little help sorting through it all. That’s why we’ve collected some of our absolute favourite brands who know how to make loungewear and pajama sets that are runway-worthy.

Complete the look with expertly chosen accessories

Accessories are really the secret behind great fashion and can be what takes an outfit from ordinary to out of this world. Not only are they the finishing touches that pull a look together, but when it comes to loungewear, they’re often what make pajama sets look luxurious and fit to wear when you’re out and about. So the next time you’re considering how to wear pajama sets in public, take a look at your entire ensemble, from top to toe, and consider accessories that elevate your look and announce to the world that you have a full-blown case of JOMO.

Footwear

The perfect shoes to go with a pajama set are sandals. They complete the look and give your outfit a summery, beachy feel. Plus, they slip on and off easily, so it’s a snap to go from spending a quiet day at home to running around town. Other great footwear options include ballet flats, canvas slides, and open-toed heels.

Jewellery

There is no glamour without jewellery. Whether it’s a bold statement piece like a chunky necklace or a refined accent like a dreamy earrings, a woman of taste won’t leave home without at least one or two adornments. When choosing jewellery to go with your loungewear looks, the only rule is to let your personal taste lead the way. And always choose quality pieces—you’re worth it!

Headwear

The glamorous ladies of decades past knew a dozen different ways to wear hats, scarves, hair pins, and barrettes. And while we love a good tousled, wavy, I-just-rolled-out-of-bed hairstyle, the truth is, we miss the days when every woman had a closet full of headwear for every occasion. You can bring back this classic mode of fashion by incorporating modern headwear pieces into your wardrobe. Even a simple ponytail can become a trendy look with a stylish hair tie.

LAPOINTE

LAPOINTE creates ultra luxe basics in a range of neutral, pastel, and primary colours. This makes for looks that come together effortlessly but still have incredible style. The brand’s calling card is monochromatic looks that introduce variety by mixing and matching textures. This Fall 2021 look, for example, pairs a cashmere, silk, and fur sweater with faux leather pants, all in a creamy, buttery shade of yellow. This is the true heart of JOMO: dressing in a way that’s simple, classic, super easy, and unbelievably gorgeous.

An added plus is that LAPOINTE is committed to sustainability and is certified by the Global Organic Textile Standard and the Forest Stewardship Council.

Verdelimon

Let’s not forget that loungewear is perfect for lounging by a pool. That means swimsuits are fair game when dressing for the JOMO lifestyle. Verdelimon is a brand that gets this, offering a range of tops, bottoms, bikinis, one-piece suits, and cover-ups that look equally well at the beach and on the high street.

The brand also has a stunning line of pajama sets, jazzed up with funky prints featuring palm trees, jaguars, snakeskin, and coral reef. If Faye Dunaway were to recreate her iconic poolside pose today, she might well do so in one of these classy and playful Verdelimon looks.

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Silvia Cobos

Remember what we said about accessories being the secret sauce of fashion? Silvia Cobos makes shoes and jewellery for those ‘just right’ pieces that complete an outfit. These slouchy leather sandals with a kitten heel, for instance, are the perfect footwear to go with a pajama set or a silky slip dress.

Cobos’ ‘Little Treasures’ line is also an excellent way to add tasteful touches of sophistication and luxury to an otherwise laid-back look. The pieces come in a range of shapes that are by turns classic, like this petite gold sunflower necklace, and off-the-beaten-path, like these Andromeda hoop earrings.

Jennifer Behr

If we had to name the perfect hair accessory that captures the JOMO lifestyle, it would definitely be the scrunchie. Loose, soft, relaxed, and endlessly customisable, the scrunchie is the ultimate way to keep your hair in check while still showing off your personal flair.

Just like Blair Eadie dressed apart with Jennifer Behr hair accessories takes the humble scrunchie and turns it into an object d’art by making options in luxurious fabrics such as vegan leathers and Italian hammered silk. The brand also offers headbands, tiaras, and halos that lend any outfit an ethereal quality.

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Editors’ picks.

We asked our editor and stylist Gemma Deeks about what is trending right now check out our must-reads What to what to wear to Copenhagen fashion week and discover the brands to know now with all the essentialss you need

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