Juliana Herc

A contemporary womenswear label based in Lisbon, Portugal . It's manifesto is to create elegant, edgy pieces the out-of-office hours that would fit the rhythm of a big city. Like a dialogue between the past and the present, the collections reinterpret the feminine trends from the past decades translating them into a modern woman’s wardrobe. Playing with hard-and-soft contrasts, the aim is not to create simple basic products, but to provide chic, practical and special garments that would serve you for years.