how did women dress in the 1950s

Elegant and Timeless: Women’s Fashion in the 1950s

Introduction

In the 1950s, women’s fashion was characterized by a combination of elegance, femininity, and modesty. The post-war era brought a return to more traditional gender roles, reflected in the clothing styles of the time. Women’s dresses in the 1950s often featured fitted bodices, full skirts, and emphasized waistlines. Fabrics such as cotton, silk, and taffeta were commonly used, and popular colors included pastels, bright hues, and floral patterns. Accessories like gloves, hats, and pearls were also popular to complete the overall look.

Fashion Trends of the 1950s for Women

The 1950s was a time of great change and transformation for women, and this was reflected in their fashion choices. After the austerity of the war years, women were ready to embrace a new sense of freedom and femininity. The fashion trends of the 1950s were characterized by elegance, sophistication, and a celebration of the female form.

One of the most iconic fashion trends of the 1950s was the hourglass silhouette. Women were encouraged to embrace their curves and accentuate their waistlines. This was achieved through the use of corsets, girdles, and waist-cinching belts. Dresses were designed to fit snugly at the waist and then flare out at the hips, creating a dramatic and feminine shape. This silhouette was epitomized by the famous Dior “New Look,” which revolutionized fashion at the time.

In addition to the hourglass silhouette, women in the 1950s also embraced full skirts and petticoats. These voluminous skirts were often made from layers of tulle or crinoline, which gave them a beautiful and ethereal quality. Women would often pair these skirts with fitted blouses or sweaters, creating a balanced and elegant look. The full skirt trend was not only fashionable but also practical, as it allowed women to move and dance with ease.

Another key fashion trend of the 1950s was the use of bold and vibrant colors. After the drabness of the war years, women were eager to embrace color and express their individuality. Popular colors of the time included bright pinks, blues, and greens, as well as classic black and white. Women would often wear head-to-toe matching outfits in these bold colors, creating a striking and confident look.

Accessories also played a crucial role in 1950s fashion. Women would often wear gloves, hats, and pearls to complete their outfits. Gloves were seen as a symbol of elegance and sophistication, and women would wear them for both formal and casual occasions. Hats were also a popular accessory, with women opting for styles such as pillbox hats or wide-brimmed sun hats. Pearls were the jewelry of choice, and women would often wear them in the form of necklaces, bracelets, or earrings.

The 1950s was also a time of great influence from Hollywood and the silver screen. Women looked to movie stars such as Audrey Hepburn and Marilyn Monroe for fashion inspiration. Hepburn’s classic and elegant style was characterized by simple and tailored dresses, while Monroe’s bombshell look was all about figure-hugging dresses and plunging necklines. These Hollywood icons set the trends for the time and inspired women to embrace their own unique sense of style.

In conclusion, the fashion trends of the 1950s were a celebration of femininity and individuality. Women embraced their curves and accentuated their waistlines with the hourglass silhouette. They wore full skirts and petticoats to create a dramatic and ethereal look. Bold and vibrant colors were embraced, and accessories such as gloves, hats, and pearls completed the outfits. Hollywood icons like Audrey Hepburn and Marilyn Monroe influenced the fashion of the time and inspired women to embrace their own personal style. The fashion trends of the 1950s were a reflection of the changing times and a celebration of the beauty and strength of women.

Iconic Dresses Worn by Women in the 1950s

The 1950s was a time of elegance and sophistication, and nowhere was this more evident than in the fashion choices of women. From the iconic dresses worn by Hollywood starlets to the everyday attire of the average woman, the 1950s was a decade that celebrated femininity and grace.

One of the most iconic dresses of the 1950s was the full-skirted, tea-length dress. This style was popularized by the likes of Audrey Hepburn and Grace Kelly, and it quickly became a staple in every woman’s wardrobe. The full skirt accentuated the waist and created a flattering silhouette, while the tea-length hemline added a touch of sophistication. These dresses were often made from luxurious fabrics such as silk or satin, and they were adorned with delicate details like lace or embroidery.

Another iconic dress of the 1950s was the sheath dress. This form-fitting style was favored by women who wanted to show off their curves, and it was often worn for more formal occasions. The sheath dress was typically made from a structured fabric like wool or tweed, and it featured a high neckline and a knee-length hemline. This dress was all about understated elegance, and it was often paired with a matching jacket or coat for a polished look.

Of course, no discussion of iconic dresses from the 1950s would be complete without mentioning the little black dress. Made famous by Coco Chanel, the little black dress was a wardrobe staple for women of all ages. This versatile dress could be dressed up or down depending on the occasion, and it was often accessorized with pearls or a statement brooch. The little black dress was a symbol of timeless style and sophistication, and it remains a fashion must-have to this day.

In addition to these iconic dresses, women in the 1950s also embraced the trend of wearing matching sets. This included matching skirts and blouses, as well as matching dresses and jackets. These coordinated outfits were often made from colorful fabrics and featured bold patterns like polka dots or floral prints. Wearing a matching set was a way for women to express their individuality while still adhering to the fashion standards of the time.

Transitional phrase: In conclusion, the 1950s was a decade that celebrated femininity and grace through its iconic dresses. From the full-skirted, tea-length dress to the form-fitting sheath dress, women embraced a variety of styles that highlighted their curves and showcased their elegance. The little black dress became a symbol of timeless style, while matching sets allowed women to express their individuality. Whether on the silver screen or in everyday life, women in the 1950s knew how to dress with style and sophistication.

Hairstyles and Makeup of Women in the 1950s

The 1950s was a time of elegance and sophistication, and nowhere was this more evident than in the hairstyles and makeup of women during this era. Women in the 1950s took great pride in their appearance, and their hairstyles and makeup reflected this. From the iconic victory rolls to the perfectly coiffed curls, women in the 1950s knew how to make a statement with their hair.

One of the most popular hairstyles of the 1950s was the victory roll. This hairstyle was characterized by its rolled-up curls that framed the face. It was a look that exuded confidence and femininity, and it quickly became a favorite among women of all ages. To achieve the victory roll, women would first curl their hair using hot rollers or pin curls. They would then carefully roll the curls up and secure them with bobby pins. The result was a glamorous and polished look that was perfect for any occasion.

Another popular hairstyle of the 1950s was the poodle cut. This hairstyle was characterized by its short, curly hair that resembled the fur of a poodle. It was a fun and playful look that was often paired with a headband or a scarf. Women would achieve the poodle cut by setting their hair in pin curls and then brushing them out to create the desired shape. The result was a hairstyle that was both stylish and easy to maintain.

In addition to their hairstyles, women in the 1950s also paid great attention to their makeup. The 1950s was a time of classic beauty, and women embraced this by wearing makeup that enhanced their natural features. One of the most popular makeup looks of the 1950s was the cat eye. This look was characterized by its winged eyeliner and bold lashes. Women would achieve the cat eye by using liquid eyeliner to create a thin line along the upper lash line and then extending it outwards to create a winged effect. They would then apply several coats of mascara to their lashes to make them appear longer and fuller.

Another popular makeup look of the 1950s was the red lip. Red lipstick was a staple in every woman’s makeup bag, and it was worn with pride. Women would achieve the perfect red lip by first lining their lips with a lip liner that matched their natural lip color. They would then fill in their lips with a vibrant red lipstick, being careful to stay within the lines. The result was a bold and glamorous look that was synonymous with the 1950s.

In conclusion, the hairstyles and makeup of women in the 1950s were a reflection of the elegance and sophistication of the era. From the victory rolls to the poodle cut, women in the 1950s knew how to make a statement with their hair. And from the cat eye to the red lip, they knew how to enhance their natural beauty with makeup. The hairstyles and makeup of women in the 1950s continue to inspire and influence fashion today, proving that classic beauty never goes out of style.

Influence of Hollywood on Women’s Fashion in the 1950s

In the 1950s, women’s fashion was greatly influenced by Hollywood. The glamorous and elegant styles seen on the silver screen were emulated by women all over the world. Hollywood stars like Marilyn Monroe, Audrey Hepburn, and Grace Kelly became fashion icons, and their looks were eagerly copied by women who wanted to capture a bit of that movie star magic.

One of the most iconic fashion trends of the 1950s was the hourglass silhouette. This was achieved by cinching in the waist with a wide belt or a fitted bodice, and then flaring out the skirt to create a full, feminine shape. This look was seen in many of the films of the era, and women everywhere wanted to recreate it in their own wardrobes. The hourglass silhouette was flattering on all body types, and it became a symbol of femininity and glamour.

Another trend that was popularized by Hollywood in the 1950s was the “New Look” created by Christian Dior. This style featured full skirts, nipped-in waists, and emphasized curves. It was a departure from the more practical and utilitarian styles of the wartime era, and it signaled a return to luxury and extravagance. The New Look was embraced by women who wanted to feel elegant and sophisticated, and it became a staple of 1950s fashion.

Accessories also played a big role in women’s fashion in the 1950s. Hollywood stars were often seen wearing glamorous hats, gloves, and jewelry, and these accessories quickly became must-haves for women who wanted to emulate their favorite movie stars. Hats were particularly popular, and women would wear them to complete their outfits and add a touch of elegance. Gloves were also a common accessory, and they were often worn to formal events or when dressing up for a night out.

In addition to the influence of Hollywood, the 1950s also saw a rise in the popularity of ready-to-wear clothing. This made fashionable clothing more accessible to women of all social classes, and it allowed them to keep up with the latest trends without breaking the bank. Department stores and boutiques began to stock a wide range of clothing options, and women could easily find the styles they wanted at affordable prices.

The influence of Hollywood on women’s fashion in the 1950s cannot be overstated. The glamorous and elegant styles seen on the silver screen were emulated by women all over the world, and Hollywood stars became fashion icons. The hourglass silhouette, the New Look, and the popularity of accessories all contributed to the fashion trends of the era. Additionally, the rise of ready-to-wear clothing made fashionable styles more accessible to women of all social classes. The 1950s was a time of glamour and elegance, and women’s fashion reflected this in every way.

Everyday Clothing Choices for Women in the 1950s

The 1950s was a time of change and transformation for women’s fashion. After the austerity of World War II, women were ready to embrace a more feminine and glamorous style. Everyday clothing choices for women in the 1950s reflected this desire for elegance and sophistication.

One of the most iconic pieces of clothing from the 1950s was the full skirt. Women loved the way it accentuated their waist and created a flattering silhouette. These skirts were often made from luxurious fabrics like silk or taffeta and were adorned with beautiful patterns and prints. Paired with a fitted blouse or sweater, the full skirt became a staple in every woman’s wardrobe.

Another popular choice for everyday wear was the shirtwaist dress. This dress was characterized by its button-down front and cinched waist. It was a versatile piece that could be dressed up or down depending on the occasion. Women loved the shirtwaist dress because it was comfortable and easy to wear, while still looking polished and put-together.

In the 1950s, women also embraced the idea of separates. They would mix and match blouses, sweaters, and skirts to create different outfits for different occasions. This allowed them to express their personal style and experiment with different looks. Women would often wear a fitted sweater with a pencil skirt for a more professional look, or a blouse with a full skirt for a more feminine and romantic vibe.

Accessories played a crucial role in completing a woman’s outfit in the 1950s. Women would often wear gloves, hats, and pearls to add a touch of elegance to their ensemble. Gloves were seen as a symbol of sophistication and were worn for both practical and fashion purposes. Hats were also a popular accessory and came in a variety of styles, from small pillbox hats to large brimmed sun hats. Pearls were the ultimate accessory and were often worn as a necklace or bracelet to add a touch of glamour to any outfit.

When it came to footwear, women in the 1950s favored heels. Stiletto heels were particularly popular and were seen as a symbol of femininity and grace. Women would often wear heels with their everyday outfits, even for more casual occasions. Flats were also a popular choice, especially for more practical purposes like running errands or going to work.

Overall, the everyday clothing choices for women in the 1950s were characterized by elegance, femininity, and attention to detail. Women embraced a more glamorous style and took pride in their appearance. Whether it was a full skirt, a shirtwaist dress, or a mix-and-match ensemble, women in the 1950s knew how to dress to impress. Accessories like gloves, hats, and pearls added the finishing touches to their outfits, while heels or flats completed the look. The 1950s was truly a time of fashion inspiration for women, and their everyday clothing choices reflected their desire to look and feel their best.

The Role of Fashion Magazines in Shaping Women’s Style in the 1950s

Fashion magazines played a significant role in shaping women’s style in the 1950s. During this era, women’s fashion underwent a dramatic transformation, and fashion magazines were at the forefront of this revolution. These magazines not only showcased the latest trends but also provided inspiration and guidance on how women should dress.

In the 1950s, fashion magazines were a source of inspiration for women all over the world. They featured glamorous models and showcased the latest designs from renowned fashion houses. Women would eagerly flip through the pages of these magazines, dreaming of owning the latest couture creations. The magazines served as a window into the world of high fashion, allowing women to imagine themselves as part of this glamorous lifestyle.

One of the most influential fashion magazines of the time was Vogue. Known for its high-quality photography and cutting-edge fashion editorials, Vogue set the standard for women’s style in the 1950s. The magazine featured iconic models such as Dovima and Suzy Parker, who became household names and epitomized the ideal of beauty and elegance. Women aspired to emulate these models and sought to recreate their looks in their everyday lives.

Fashion magazines not only showcased the latest trends but also provided practical advice on how women should dress. They offered tips on color coordination, accessorizing, and creating a cohesive wardrobe. Women would eagerly read these articles and take notes, hoping to incorporate these tips into their own personal style. The magazines also featured advertisements for clothing and accessories, allowing women to easily find and purchase the items they desired.

In addition to providing inspiration and guidance, fashion magazines also played a role in promoting societal ideals of femininity and beauty. The models featured in these magazines were often portrayed as delicate and refined, with an emphasis on their hourglass figures and flawless complexion. Women were encouraged to strive for these ideals and were bombarded with advertisements for beauty products and weight loss solutions. The magazines reinforced the notion that a woman’s worth was tied to her appearance, and many women felt pressure to conform to these standards.

Despite the pressure to conform, fashion magazines also provided a platform for women to express their individuality and creativity. Women would often customize their outfits and put their own unique spin on the latest trends. They would mix and match different pieces, experiment with colors and patterns, and create their own signature style. Fashion magazines encouraged women to be bold and confident in their fashion choices, and many women embraced this opportunity to express themselves through their clothing.

In conclusion, fashion magazines played a crucial role in shaping women’s style in the 1950s. They provided inspiration, guidance, and a platform for women to express their individuality. These magazines showcased the latest trends, featured glamorous models, and offered practical advice on how women should dress. While they also promoted societal ideals of femininity and beauty, they allowed women to explore their creativity and create their own unique style. The influence of fashion magazines in the 1950s cannot be overstated, as they helped define an era of fashion that continues to inspire and influence women’s style today.

Women’s Swimwear and Beach Fashion in the 1950s

Women’s Swimwear and Beach Fashion in the 1950s

The 1950s was a time of change and transformation for women’s fashion. After the austerity of the war years, women were ready to embrace a more glamorous and feminine style. This was especially true when it came to swimwear and beach fashion. Women in the 1950s wanted to look their best, whether they were lounging by the pool or frolicking in the waves. Let’s take a closer look at how women dressed for the beach in this iconic era.

In the 1950s, swimwear was all about accentuating the female form. Women wanted to show off their curves and embrace their femininity. One-piece swimsuits were popular, with high-cut legs and low-cut backs. These swimsuits were often adorned with ruffles, bows, and other decorative elements to add a touch of glamour. Pastel colors, such as baby blue and soft pink, were particularly popular, as they complemented the sun-kissed skin that women desired.

Bikinis also gained popularity in the 1950s, although they were still considered quite daring. These two-piece swimsuits featured high-waisted bottoms and structured tops that provided support and coverage. Polka dots, gingham prints, and floral patterns were common choices for bikini designs, adding a playful and feminine touch. Women who wore bikinis were seen as confident and modern, breaking away from the traditional norms of the time.

Accessories played a crucial role in completing the beach look in the 1950s. Wide-brimmed straw hats were a must-have, not only for sun protection but also for adding a touch of elegance. Oversized sunglasses with cat-eye frames were also popular, giving women an air of mystery and sophistication. And let’s not forget about the beach bag, which was often a straw or wicker basket adorned with colorful ribbons and bows. These accessories were essential for women to showcase their style and elevate their beach ensemble.

When it came to footwear, women in the 1950s opted for sandals or espadrilles. These shoes were comfortable and practical for walking on the sand, while still being stylish. Sandals were often adorned with bows or other decorative elements, adding a touch of femininity to the overall look. Espadrilles, with their woven soles and canvas uppers, were a popular choice for those who wanted a more casual and relaxed beach vibe.

The 1950s was a time of glamour and elegance, and women’s swimwear and beach fashion reflected this. Women wanted to look their best, whether they were lounging by the pool or strolling along the shoreline. The emphasis was on accentuating the female form and embracing femininity. From one-piece swimsuits with ruffles and bows to daring bikinis with playful prints, women in the 1950s were not afraid to show off their curves. Accessories such as wide-brimmed hats, oversized sunglasses, and straw beach bags completed the look, adding a touch of elegance and sophistication. Footwear choices included sandals and espadrilles, which were both stylish and practical for the beach. The 1950s was truly a golden era for women’s swimwear and beach fashion, where women embraced their femininity and exuded confidence.

The Evolution of Women’s Workwear in the 1950s

The 1950s was a time of great change for women in many aspects of their lives, including their fashion choices. After the end of World War II, women were no longer confined to the roles of housewives and mothers. They were entering the workforce in increasing numbers, and their clothing needed to reflect this new reality. The evolution of women’s workwear in the 1950s was a reflection of the changing times and the growing independence of women.

In the early 1950s, women’s workwear was still heavily influenced by the fashion of the previous decade. Skirts were still long and full, and blouses were often worn with cardigans or sweaters. However, as the decade progressed, hemlines began to rise, and women started to experiment with more fitted and tailored clothing.

One of the most iconic pieces of women’s workwear from the 1950s was the pencil skirt. This slim-fitting skirt hugged the curves of a woman’s body and was often paired with a tailored blouse or a fitted jacket. The pencil skirt was a symbol of femininity and professionalism, and it quickly became a staple in the wardrobes of working women.

Another popular style of workwear in the 1950s was the sheath dress. This simple, form-fitting dress was often made of wool or silk and was worn with a matching jacket. The sheath dress was a versatile piece that could be dressed up or down depending on the occasion. It was a favorite among career women who wanted to look polished and put-together in the office.

Accessories also played a crucial role in women’s workwear in the 1950s. Gloves were still considered an essential part of a woman’s outfit, and they were often worn with a matching hat and handbag. Pearls were also a popular accessory, and many women wore them to add a touch of elegance to their work attire.

As the decade progressed, women’s workwear became more influenced by the fashion of the time. The 1950s saw the rise of the “New Look” silhouette, which emphasized a tiny waist and a full skirt. This style was often seen in women’s workwear, with dresses and suits featuring nipped-in waists and full skirts. The “New Look” was a departure from the more practical and utilitarian clothing of the war years and was a reflection of the growing prosperity and optimism of the post-war era.

In conclusion, the evolution of women’s workwear in the 1950s was a reflection of the changing times and the growing independence of women. Women were entering the workforce in increasing numbers, and their clothing needed to reflect this new reality. The pencil skirt and the sheath dress were two of the most iconic pieces of women’s workwear from this era, and they symbolized femininity and professionalism. Accessories such as gloves, hats, and pearls also played a crucial role in completing the look. As the decade progressed, women’s workwear became more influenced by the fashion of the time, with the rise of the “New Look” silhouette. The 1950s was a transformative decade for women, and their fashion choices were a reflection of their changing roles and aspirations.

How Women Accessorized in the 1950s

How Women Accessorized in the 1950s

The 1950s was a time of elegance and sophistication, and women’s fashion reflected this perfectly. From head to toe, women took great care in accessorizing their outfits to complete their polished and put-together look.

One of the most iconic accessories of the 1950s was the hat. Women would often wear hats that matched their outfits, adding a touch of glamour to their ensemble. Whether it was a wide-brimmed hat for a day at the beach or a small pillbox hat for a formal event, hats were a staple in every woman’s wardrobe.

Another popular accessory in the 1950s was the handbag. Women carried small, structured handbags that were both fashionable and functional. These handbags were often made of leather or fabric and featured intricate details such as beading or embroidery. They were the perfect accessory to hold all of a woman’s essentials while still looking stylish.

Jewelry was also a key component of a woman’s outfit in the 1950s. Women adorned themselves with pearls, diamonds, and other precious stones to add a touch of elegance to their look. Necklaces, bracelets, and earrings were all carefully chosen to complement their outfits and enhance their natural beauty.

Gloves were another accessory that women wore to complete their look. Whether it was a pair of long, satin gloves for a formal event or a pair of short, cotton gloves for everyday wear, gloves were a must-have accessory in the 1950s. They added a touch of sophistication and femininity to any outfit.

Shoes were also an important part of a woman’s ensemble in the 1950s. Women wore heels with pointed toes and slim, elegant heels. These shoes were often made of leather or fabric and featured intricate details such as bows or buckles. They were the perfect finishing touch to any outfit and added a touch of glamour to a woman’s look.

Lastly, women in the 1950s often accessorized their hair with various accessories. Hair scarves, headbands, and hair combs were all popular choices for women looking to add a touch of flair to their hairstyles. These accessories were often adorned with bows, flowers, or other decorative elements, adding a feminine and playful touch to a woman’s look.

In conclusion, women in the 1950s took great care in accessorizing their outfits to create a polished and put-together look. From hats to handbags, jewelry to gloves, and shoes to hair accessories, every detail was carefully chosen to enhance a woman’s natural beauty and add a touch of elegance to her ensemble. The 1950s was truly a time of sophistication and style, and women’s fashion reflected this perfectly.

The Impact of Post-War Fashion on Women’s Dressing in the 1950s

The 1950s was a time of great change and transformation for women’s fashion. After the end of World War II, there was a shift in societal norms and expectations, and this was reflected in the way women dressed. The impact of post-war fashion on women’s dressing in the 1950s was profound, as it allowed women to express their individuality and embrace their femininity in new and exciting ways.

One of the most significant changes in women’s fashion during this time was the introduction of the hourglass silhouette. This silhouette emphasized a small waist and curvy hips, creating a more feminine and glamorous look. Women began to wear fitted dresses and skirts that accentuated their curves, and they often paired these with cinched waist belts to further enhance their hourglass figure. This new silhouette was a departure from the boxy and utilitarian styles of the war years, and it allowed women to feel more confident and beautiful.

Another important aspect of 1950s fashion was the emphasis on elegance and sophistication. Women began to wear more formal and polished outfits for everyday occasions, such as tailored suits and dresses. They also embraced the idea of dressing up for special events, with ball gowns and cocktail dresses becoming popular choices. This focus on elegance and refinement was a reflection of the desire for a return to normalcy and a celebration of femininity after the hardships of the war.

In addition to the hourglass silhouette and the emphasis on elegance, the 1950s also saw the rise of iconic fashion trends that are still celebrated today. One of these trends was the introduction of the “New Look” by Christian Dior in 1947. This look featured full skirts, nipped-in waists, and soft, feminine fabrics, and it quickly became a symbol of post-war fashion. Women embraced this new style and incorporated it into their everyday wardrobes, further solidifying its influence on 1950s fashion.

The impact of post-war fashion on women’s dressing in the 1950s was not limited to clothing alone. Accessories also played a crucial role in completing the overall look. Women began to wear gloves, hats, and pearls to add a touch of elegance to their outfits. They also embraced the importance of grooming and beauty, with perfectly coiffed hair and flawless makeup becoming the norm. These accessories and beauty rituals were seen as essential in creating a polished and put-together appearance.

Overall, the impact of post-war fashion on women’s dressing in the 1950s was transformative. It allowed women to express their individuality and embrace their femininity in new and exciting ways. The hourglass silhouette, the emphasis on elegance, and the introduction of iconic fashion trends all contributed to a sense of empowerment and self-expression for women during this time. The 1950s marked a turning point in women’s fashion, and its influence can still be seen and celebrated today.

Q&A

Women in the 1950s typically dressed in feminine and modest styles. They often wore dresses or skirts with fitted waists and full skirts, emphasizing an hourglass figure. Blouses and sweaters were also popular, paired with skirts or pants. Accessories such as gloves, hats, and pearls were commonly worn. Women’s fashion in the 1950s was influenced by the New Look style introduced by Christian Dior, which emphasized a cinched waist and full skirt silhouette.

Conclusion

In the 1950s, women dressed in a feminine and conservative manner. They typically wore dresses or skirts with fitted waists and full skirts, emphasizing an hourglass figure. Popular styles included shirtwaist dresses, pencil skirts, and swing dresses. Women also wore blouses and sweaters paired with skirts or pants. Accessories such as gloves, hats, and pearls were commonly worn to complete the look. Overall, the fashion of the 1950s reflected a more traditional and modest approach to women’s clothing.