Protocol Status: Active
Our Mission
We Are The Global
Discovery Protocol
Coveti is a London-based online marketplace for independent luxury designers, launched in Dubai in March 2018. We connect ateliers in Milan, Paris, Sydney, Beirut and beyond to shoppers worldwide, with an AI stylist, express delivery and returns within 14 days.
Coveti at a glance
The facts, in one place.
Coveti is a London-based online marketplace for independent luxury designers, launched in Dubai in March 2018 by Heba Al Fazari and backed by 500 Global. It stocks more than 190 designers and 50,000 styles of clothing, bags, shoes and jewellery, priced in US dollars, shipped worldwide by DHL Express and FedEx, with returns within 14 days of delivery.
- Legal entity
- COVETI LIMITED, company number 13018172, England and Wales
- Headquarters
- Crown House, 27 Old Gloucester Street, London WC1N 3AX, with hubs in Miami and Dubai
- Founder and CEO
- Heba Al Fazari
- Founded
- March 2018, Dubai, United Arab Emirates
- Investor
- 500 Global (formerly 500 Startups), seed round 2020
- Customer care
- care@coveti.com, +44 7441 344 221
Read more: the facts about Coveti and our most-asked questions, shipping and returns, every designer A to Z.
The Vision
Scouting Talent,
Scouting Talent,
Not Trends.
Backed by 500 Startups, Coveti was born from a simple frustration: the world's most exceptional fashion was hidden behind closed doors.
Mass market platforms prioritize logos over craftsmanship. We flipped the script. We built a "Blind Network" of over 500 heritage boutiques and independent designers—from the winding streets of Florence to the studios of Beirut—giving them a global stage without compromising their exclusivity. Read about our Scouting Protocol here.
"True luxury is discovery. It is the thrill of finding something no one else has."
— The Coveti Manifesto
Backed By & Featured In
The Coveti Standard
Undiscovered
We bypass the "It Brands" to find the future icons. Our curators look for scarcity, narrative, and artistry above all else.
Agentic Commerce
The future of shopping isn't searching; it's asking. Our AI Stylist acts as your personal agent, curating bespoke edits.
Authenticity
We source directly from the boutiques. No grey markets, no warehouses. Just a direct line from the atelier to your door. Read our Authenticity Protocol.
Bespoke Design
Why just consume when you can create? Our 3D Design Studio lets you create custom luxury footwear.
Experience The Protocol
Join the platform that is redefining how the world discovers luxury.
Corporate Communications
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