Fufu backpack beige bag

The bagpack silhouette is derived from the traditional shape of a dome. With the addition of more geometric elements to the bag.

Jayda Hany stands for Breaking free from the standard norms dictated by others. It strives to create a sense of individuality and honoring the consumer’s intelligence by providing them with transparency in regards to product components, which entails the brand to focus on structure as part of the design as well as the practicality of the products.
Jayda believes that It is imperative to keep an open mind as to how the designer’s role in the fashion industry has changed over the past years to hone the ability to make use of contemporary technology as a tool surrounding us every day to facilitate the making process. The brand presents a balance between hand-crafted making techniques and the usage of advanced 3D technology.

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