Buying Guide

Buying Guide, Fashion, How to

Camel Hair Coat vs Wool Coat vs Cashmere: Which Should You Buy?

Posted by Gemma Deeks

October 23, 2026

A camel hair coat is made from the soft undercoat of the camel, a light, warm and naturally golden fibre. A camel wool coat is usually virgin sheep's wool dyed camel. Camel hair is softer and costs more, wool is tougher, and cashmere is the softest of all. Max Mara's Manuela coat is pure camel...

Continue reading

Brands we love, Buying Guide, Fashion

Weekend Max Mara Coats and Jackets: The Range and the Best Picks

Posted by Gemma Deeks

October 23, 2026

A Weekend Max Mara coat is the most accessible way into Max Mara outerwear. Weekend Max Mara is one of the lines sold under the Max Mara name, and its coats on Coveti run from $1,050 to $1,670, against $3,620 and up for the main line Icon coats . You still get pure wool drap, teddy fabric and...

Continue reading

Brands we love, Buying Guide, Fashion

Max Mara vs Sportmax: How the Max Mara Group Lines Differ

Posted by Gemma Deeks

October 17, 2026

Sportmax is a sister label within the Max Mara group, launched in 1969. It sells under its own name. Max Mara itself, founded in 1951 by Achille Maramotti in Reggio Emilia, covers Max Mara, Weekend Max Mara , 'S Max Mara, Max Mara Studio, Max Mara Atelier, Max Mara The Cube and MaxMara...

Continue reading

Brands we love, Buying Guide, Fashion

BCBG vs Max Mara: Two Different Companies, Explained

Posted by Gemma Deeks

October 17, 2026

BCBG and Max Mara are separate companies. BCBGMAXAZRIA, often written BCBG Max Azria, was founded in Los Angeles in 1989 by Max Azria. Max Mara is an Italian house founded in 1951 by Achille Maramotti in Reggio Emilia. They share no founder, no country and no history; the shared word "Max"...

Continue reading

Buying Guide, Fashion, How to

Where to Buy Max Mara Online: US, UK, Canada, Australia and UAE

Posted by Gemma Deeks

October 17, 2026

You can buy Max Mara from the brand's own boutiques and its website, maxmara.com, and from authorised luxury retailers. Coveti stocks Max Mara coats , dresses , knitwear , bags and accessories and ships them worldwide by DHL Express and FedEx International Priority, insured and signed for on...

Continue reading

Brands we love, Buying Guide, Fashion

Zimmermann vs Alémais: Two Sydney Print Labels Compared

Posted by Gemma Deeks

October 18, 2026

0

Alémais founder Lesleigh Jermanus held senior design roles at Zimmermann. We compare the two Sydney labels on aesthetic, prints, fabrics, occasions and sizing.

Continue reading

Buying Guide, Fashion, What to wear

Zimmermann Gowns: Evening and Black Tie Styles, and How to Fit Them

Posted by Gemma Deeks

October 23, 2026

0

Zimmermann's gowns trade stiff structure for drape, lace and handwork. Here is which style suits which dress code, and how to fit one.

Continue reading

Buying Guide, Fashion, What to wear

Max Mara Dresses: Day, Work and Evening Dresses and Gowns

Posted by Gemma Deeks

October 23, 2026

A Max Mara dress is usually a clean, long line piece in a natural fabric: silk crepe de chine, wool flannel, cashmere knit and satin. The house cuts day dresses, shirt dresses for work and full length gowns for evening , and the Max Mara collection at Coveti holds more than 80 across Max Mara,...

Continue reading

Buying Guide, Fashion, Style Guides

Zimmermann Tops, Skirts and Sets: How to Match and Mix Them

Posted by Gemma Deeks

October 23, 2026

0

Zimmermann tops and skirts are cut in matching prints and fabrics. Here is how to build a set, which pieces work alone, and where the playsuits fit in.

Continue reading

Buying Guide, Fashion, What to wear

Zimmermann Maxi, Midi or Mini Dress? How to Choose the Right Length

Posted by Gemma Deeks

October 23, 2026

0

How to pick a Zimmermann mini, midi or maxi dress for weddings, races, holidays and parties, and how your height changes the right choice.

Continue reading

Buying Guide, Fashion, Style Guides

Best Teddy Coats for Women: Fabrics, Lengths and Max Mara Picks

Posted by Gemma Deeks

October 23, 2026

A teddy coat is an oversized coat made from a curly pile fabric that feels like a soft toy. The best teddy coats for women use natural fibres such as alpaca, camel hair and cashmere on a woven base. Max Mara made the shape famous with its Teddy Bear coat , first shown on the Autumn/Winter 2013...

Continue reading

Buying Guide, Fashion, Style Guides

Zimmermann Dress Colours: Black, Pink, Blue, Red, Yellow and Green

Posted by Gemma Deeks

October 23, 2026

0

After florals, black, pink and blue are the most searched Zimmermann dress colours. Our colour-by-colour guide shows the styles in each shade and the occasions they suit.

Continue reading

Buying Guide, Fashion, Style Guides

Zimmermann White Dresses: Lace, Broderie, Silk for Brides and Summer

Posted by Gemma Deeks

October 23, 2026

0

Zimmermann's whites are mostly ivory and cream, in lace, broderie, poplin and pointelle. Here is how to choose one for a wedding, a bridal event or a summer holiday.

Continue reading

Brands we love, Buying Guide, Fashion

Acler vs Shona Joy: Which Australian Occasion Label Suits You?

Posted by Gemma Deeks

October 23, 2026

0

Acler and Shona Joy both dress Australia's big occasions. Here is how the Adelaide label's tailored drape compares with Shona Joy's soft satin and lace.

Continue reading

Buying Guide, Fashion, What to wear

Shona Joy Strapless Dress Guide: Halter and Off Shoulder Too

Posted by Gemma Deeks

October 24, 2026

0

Shona Joy strapless, halter and off shoulder dresses explained, with how each neckline is built and what to choose instead of the Ellis and Charlotte styles.

Continue reading

Buying Guide, Fashion, Style Guides

Shona Joy Lace Dress Guide: Slips, Minis and Panelled Maxis

Posted by Gemma Deeks

October 23, 2026

0

Shona Joy lace dresses sorted by type, from lace slips and minis to panelled maxis and lace back styles, with fit and care advice.

Continue reading

Buying Guide, Fashion, Style Guides

Shona Joy Maxi Dress Guide: Mini, Midi and Maxi Compared

Posted by Gemma Deeks

October 23, 2026

0

How to choose between a Shona Joy mini, midi and maxi dress, with the tiered, slip, high neck and long sleeve styles people search for most.

Continue reading

Buying Guide, Fashion, What to wear

Shona Joy White Dress Guide: Summer, Graduation and Engagement

Posted by Gemma Deeks

October 23, 2026

0

Every way to wear a Shona Joy white dress that is not a wedding gown, from La Lune satin maxis to lace minis and linen for summer.

Continue reading

Buying Guide, Fashion, Style Guides

Alémais Pants and Shorts: Silk, Linen and Denim, and How to Size Them

Posted by Gemma Deeks

October 23, 2026

0

Alémais shorts and pants, from embroidered linen to silk palazzos and denim, with fit notes and how to wear them as a set.

Continue reading

Buying Guide, Fashion, Style Guides

Alémais Shirts and Shirtdresses: Linen, Silk and How They Fit

Posted by Gemma Deeks

October 23, 2026

0

The Alémais shirts, shirtdresses, blouses and tees worth knowing, from oversized linen to embellished silk, and how each one fits.

Continue reading

Brands we love, Buying Guide, Fashion

Rebecca Vallance Stockists: Where to Buy the Label Worldwide

Posted by Gemma Deeks

October 23, 2026

0

Where to buy Rebecca Vallance, from the label's Australian boutiques and David Jones to the international stockists it names, country by country.

Continue reading

Buying Guide, Fashion, Style Guides

Aje Ruffle Dress Guide: Fringe, Raffia, Tassel and Bow Styles

Posted by Gemma Deeks

October 23, 2026

0

Aje's textured dresses, from the Adelia ruffle and Nerra fringe to raffia knits and bow backs, grouped by texture with notes on fit and styling.

Continue reading

Buying Guide, Fashion, Style Guides

Aje Mini Dress, Midi and Maxi: Which Aje Length to Buy

Posted by Gemma Deeks

October 23, 2026

0

The Aje mini dress is the label's most searched length. Here is how Aje cuts its minis, midis and maxis, and the pieces we would buy in each.

Continue reading

Buying Guide, Style Guides

Christopher Esber Skirts, Pants and Matching Sets: The Pairs Worth Buying

Posted by Gemma Deeks

October 23, 2026

Christopher Esber sells many of its tops with a matching skirt, so a set is simply the two bought together. The strongest pairs are the Maparadita , the Light Leak Jacquard, the Aurelia Sculpted Spiral, the Orica Crystal and the silk Invert Gwen. For pants, the label cuts tailored wool trousers,...

Continue reading