Aje
Australia
Aje
Puff sleeves and waist cut-outs, prints hand-painted on canvas.
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Aje is a Sydney fashion house founded in 2008 by Edwina Forest and Adrian Norris, known for raw-edged linen, sculptural volume, textured cotton and romantic prints in dresses, sets and separates. Coveti stocks 2,100+ styles from Aje, one of its 230+ designer brands. Edit updated 29 October 2026.
Aje dresses come in four shapes: the structured mini dress, the relaxed midi, the tiered maxi dress and the evening gown, cut in cotton, linen blends, organza, lace and sequins, with signatures like the bubble hem and the sculptural zip puller. Coveti carries the Aje mainline, including the new Resort 2027 collection, in Australian sizes that match UK numbers, with worldwide shipping from our UAE and Australia hubs. New this season, the Resort 2027 denim has its own guides to Aje denim dresses, Aje jeans and denim jackets and Aje denim sets, and our colour edits cover Aje pink dresses, blue dresses and black dresses. The latest Resort 2027 drop adds cotton crochet lace, the blue Heirloom scarf print and the first Aje hats, with new guides to Aje lace dresses, lace shirts and pants, the Heirloom print, green dresses, raffia and basket bags, hats and the Heirloom Sarong and beach wedding guest dresses.
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Frequently asked questions
Is Coveti authentic?
Yes. We operate a closed 'Protocol Network'. Every item is sourced directly from verified boutiques and brand distributors. We offer a 100% Money Back Authenticity Guarantee.
Do I have to pay customs duties?
Coveti ships every order Delivered Duty Unpaid (DDU): import duties and taxes are not included in the price and are paid to the courier on delivery.
How do I cancel a Private Client Sourcing request?
Requests made via our Private Client Concierge can be cancelled before the deposit is paid. Once a deposit is secured, the sourcing process is final and non-refundable.
How do I know my Coveti pieces are authentic?
Every piece is verified by our authentication team before it ships, with provenance documented where available.
Can a Coveti stylist help me choose?
Yes — our personal stylists offer complimentary one-to-one appointments, virtual or in person, across occasionwear, bridal and everyday luxury.
Do prices include duties and taxes?
Duties and taxes are calculated at checkout for your destination, so there are no surprises on delivery.
Can a Coveti stylist help me choose Clothing?
Yes — our personal stylists offer complimentary one-to-one appointments to help you select clothing, virtual or in person.
Can you source a sold-out Clothing piece or size?
Often, yes — through our Blind Network we can locate sold-out clothing styles and sizes, usually within 7–14 days.
Can a Coveti stylist help me choose Dresses?
Yes — our personal stylists offer complimentary one-to-one appointments to help you select dresses, virtual or in person.
Can you source a sold-out Dresses piece or size?
Often, yes — through our Blind Network we can locate sold-out dresses styles and sizes, usually within 7–14 days.
Can a Coveti stylist help me choose Tops?
Yes — our personal stylists offer complimentary one-to-one appointments to help you select tops, virtual or in person.
Can you source a sold-out Tops piece or size?
Often, yes — through our Blind Network we can locate sold-out tops styles and sizes, usually within 7–14 days.
How are items sourced and how long does it take?
Source through Blind Network — typically 7–14 days.
Aje dresses: the guide
Where to buy Aje in the US
You can buy Aje online at Coveti, including the mainline Aje dresses: the structured mini, the relaxed midi, the tiered maxi and the evening gown, each listed with the sizes in stock. Orders to the United States travel by DHL Express and FedEx International Priority, insured and signed for on delivery, and prices are shown in US dollars. On US orders Coveti covers the majority of import duties; the delivery FAQ has the detail. Every piece is checked by Coveti’s authentication team before it leaves.
For every other place to buy the label, read our guide to where to buy Aje.
- Aje mini dresses: fitted bodices and shaped skirts, from the Canvas fit and flare to the Cleo ruffle mini. The Aje dresses guide covers every length.
- Aje maxi dresses and gowns: the Violette bubble hem, the Pandorea layered dress and the Cleo Gown. See Aje signature dresses.
- For an occasion: formal and cocktail, black tie, wedding guest and bridesmaid dresses.
- By colour and fabric: blue, black and pink Aje dresses, white and bridal, denim dresses and bubble dresses.
- Fit: most Aje dresses run true to size; read the Aje sizing guide before ordering a strapless style.
Artisan Techniques & Hand-Painted Prints
Traditional craftsmanship underpins every Aje collection. The brand is celebrated for its dedication to tactile details, utilizing natural fabrications like heavy linens and crisp cottons. Many of their iconic prints are entirely bespoke, hand-painted using watercolors and acrylics on canvas in the Aje Design Studio before being translated into luxury dresses. Furthermore, their embellished pieces often feature sequins and beadwork that are meticulously sewn by hand, highlighting the brand’s devotion to raw beauty.
The Ultimate Event Silhouette
Aje has mastered the art of the “effortless entrance.” By combining voluminous, dramatic proportions (such as exaggerated puff sleeves and tiered skirts) with strategic waist cut-outs and raw-edged finishes, they create pieces that are striking yet highly wearable. This tough femininity makes Aje the definitive go-to brand for modern event dressing, offering the perfect ready-to-wear options for everything from destination weddings to high-profile gallery openings.
Aje sizing at a glance
Aje runs true to size and uses Australian numeric sizing, which matches UK sizing. Take your usual size, and size up only for ease in a corseted bodice or a fine knit.
| Aje / AU | UK | US | EU |
|---|---|---|---|
| 8 | 8 | 4 | 36 |
| 10 | 10 | 6 | 38 |
| 12 | 12 | 8 | 40 |
| 14 | 14 | 10 | 42 |
Aje questions, answered
Where is Aje made?
Aje is designed in Sydney and produced largely in China, standard for a contemporary label at its price.
Is Aje a luxury brand?
Aje sits in the contemporary tier, above the high street and below the European luxury houses, with dresses from the mid hundreds into the low thousands.
Does Aje run true to size?
Yes. Aje runs true to size in most styles, so take your usual size.
New in: Aje Resort 2027
Aje Resort 2027, called Siren, was shown at Australian Fashion Week in Sydney on 13 May 2026. It brings tiered organza, sequins with feather hems, fringe, cherry red suede and a new denim capsule in ivory and sand wash. Read our Aje Resort 2027 edit for the pieces worth knowing.
Aje bags, shoes and jewellery
Coveti now carries Aje accessories alongside the ready-to-wear: 71 bags, from clutches like the Cece and Celia to the Viva and Emery saddle bags and the Untold totes; 61 pairs of shoes, mostly leather heels, mules and slides in EU sizes 35 to 41; 78 pieces of jewellery in gold-tone and silver-tone brass with freshwater pearls; and leather belts, wallets and bag charms. They are designed in the same Sydney studio as the dresses, so the hardware and colours match each collection.
- Aje bags: every bag family by shape, size and material.
- Aje shoes: heels, mules, slides and flats, with heel heights.
- Aje shoe size guide: EU, UK, US and AU sizes.
- Aje jewellery: earrings, necklaces and bangles in brass and pearl.
Aje Studio at Coveti
Aje Studio is Aje’s everyday line: linen shirts, relaxed pants, rib tanks, denim and easy day dresses, cut mostly in cotton and linen and sized AU 4 to 18. Coveti carries 109 Aje Studio pieces next to the mainline. Read the Aje Studio guide for how it differs from the mainline and Aje Athletica.
Aje guides from the Coveti editors
- New for Resort 2027: Aje lace dresses, lace shirts and pants and the Heirloom print on cotton and denim.
- Summer edits: Aje green dresses, beach wedding guest dresses, raffia and basket bags and hats and the Heirloom Sarong.
- Aje denim dresses, plus jeans and denim jackets, denim skirts and shorts and matching denim sets.
- Aje dresses by colour: pink, blue and black.
- Aje Studio: the everyday line explained.
- Aje bags, plus clutches, crossbody and shoulder bags and are Aje bags good quality?
- Aje shoes, plus heels, sandals and slides and the shoe size guide.
- Aje jewellery and Aje earrings.
- Aje belts, wallets and bag charms.
- Aje vs Aje Athletica vs Aje Studio: the three Aje lines explained.
- Where to buy Aje, from Aje boutiques and David Jones to Coveti.
- Who is Aje? The label’s story, founders and signatures.
- Aje history: a timeline from 2008 to Paris Fashion Week.
- The founders of Aje, Adrian Norris and Edwina Forest.
- Is Aje good quality? Fabrics, handwork and how to judge a piece.
- Is Aje sustainable? Sourcing, materials and ratings.
- Aje sizing guide with AU, UK, US and EU conversions.
- Aje gowns for black tie and evening
- Aje dresses by colour, from sky blue to black lace.
- Aje denim guide: jeans, denim dresses and fit.
- Aje knitwear and tailoring: cardigans, blazers and trench coats.
- Aje bubble dresses: the Violette, Ivy and bubble hem styles.
- Aje white dresses and bridal
- Aje t-shirts and tops, from logo tees to lace neck tees.
- Aje shirts and blouses: the Rumi, Palmera and Shari, plus Aje denim shirts.
- Aje skirts: denim, mini, midi and maxi skirts.
- Aje pants, jeans and shorts: suede, tailoring and denim.
- Aje dresses: the complete guide to minis, midis, maxis and gowns.
- Aje signature dresses: the Violette, Pandorea, Cleo, Gia, Nisha and Alani.
- Aje formal dresses: for a Year 12 formal, cocktail and black tie.
- Aje bridesmaid dresses: one style in every colour.
- Aje coats and jackets: trench coats, wool coats, blazers and leather.
- Aje dress hire vs buying: when to rent and when to own.
- Aje wedding guest dresses
- What to wear to the races in Aje
- The best Aje dresses
- How to style Aje
- Is Aje a luxury brand?
- Brands like Aje, plus head to head guides: Zimmermann vs Aje, Aje vs Alémais and Aje vs Acler.
- Aje mini, midi and maxi dresses: choosing the length.
- Aje ruffle, fringe and raffia dresses: the textured statement styles.
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✎ Editor’s edit: Styling Aje with our AI Stylist →
Our current Aje edit: a tight selection you can refine with the stylist.
Coveti curates 1,500+ pieces by Aje, sourced and authenticated.