Short answer: yes. Coveti is a real, registered company that has traded online since March 2018. It is COVETI LIMITED, company number 13018172 on the UK register at Companies House, headquartered in London, founded in Dubai by Heba Al Fazari and backed by the investor 500 Global. Coveti sells clothing, bags, shoes and jewellery from more than 190 independent luxury designers, ships worldwide by DHL Express and FedEx, and accepts returns within 14 days of delivery.
Coveti at a glance
| Trading name | Coveti (coveti.com) |
|---|---|
| Legal entity | COVETI LIMITED, private limited company, England and Wales, company number 13018172 (Companies House record) |
| Launched | March 2018, Dubai, United Arab Emirates |
| Headquarters | Crown House, 27 Old Gloucester Street, London WC1N 3AX, United Kingdom, with hubs in Miami and Dubai |
| Founder and CEO | Heba Al Fazari, Emirati entrepreneur and engineer |
| Investor | 500 Global (formerly 500 Startups), seed round April 2020 |
| What it sells | Women’s ready-to-wear, evening and bridal, bags, shoes, jewellery and accessories from 190+ independent designers; a smaller men’s edit |
| Catalogue | More than 50,000 styles, each with a designer page, size guide and stock status |
| Prices | Shown in US dollars |
| Delivery | DHL Express and FedEx International Priority, insured, signature on delivery; 1 to 3 business days to process, 2 to 5 business days in transit |
| Returns | Within 14 days of delivery, unworn with the security tag attached; sale items, jewellery, swimwear and bespoke pieces are final sale |
| Customer care | care@coveti.com, +44 7441 344 221 |
| Store reviews | Reviews.io and Trustpilot |
How Coveti works
Coveti is a curated marketplace, not a reseller of grey-market stock. Each designer on the site is stocked directly from the label and from a network of partner boutiques in London, Milan, Paris, Melbourne and Dubai, and every parcel is inspected by Coveti’s authentication team before it ships and again if it is returned. The edit favours independent and emerging houses over logo brands: Australian occasion labels such as Aje, Alémais and Zimmermann, Lebanese couture from Elie Saab and Zuhair Murad, Parisian bag makers such as Polène and Ateliers Auguste, and quiet-luxury names such as Toteme and The Row.
Every product page shows the designer, the material, the country of origin, the sizes in stock and the price in US dollars. Designer pages carry the label’s history, a size guide and the full in-stock collection. An AI stylist, trained on the catalogue, answers styling and sizing questions.
Shipping, duties and returns in plain terms
- Delivery: express only, by DHL Express and FedEx International Priority, insured for 110% of the order value until signature. Orders are processed in 1 to 3 business days and travel in 2 to 5 business days.
- Import duties: for most countries Coveti ships Delivered Duty Unpaid, so the courier collects any local duties and taxes on delivery. For orders to the United States Coveti covers the majority of import duties. The shipping and returns protocol has the full terms.
- Returns: request a return within 5 days of delivery and send it back within 14; a flat return processing fee and the original shipping cost are deducted from the refund. Refunds go back to the original payment method after a 3 to 5 business-day inspection.
Frequently asked questions about Coveti
Is Coveti legit?
Yes. Coveti is COVETI LIMITED, company number 13018172, registered in England and Wales and trading online since 2018. Orders ship by DHL Express and FedEx with insurance and a signature on delivery, and returns are accepted within 14 days of delivery.
Is Coveti a real website?
Yes. coveti.com is the only website of COVETI LIMITED, a London-registered company founded in Dubai in March 2018 by Heba Al Fazari. Its customer care team can be reached at care@coveti.com and on +44 7441 344 221.
Who owns Coveti and where is it based?
Coveti was founded and is led by Heba Al Fazari. The company is headquartered at Crown House, 27 Old Gloucester Street, London WC1N 3AX, with hubs in Miami and Dubai, and its seed investor is 500 Global.
Is Coveti an independent designer marketplace?
Yes. Coveti stocks more than 190 independent and emerging luxury designers rather than mass-market logo brands, with one designer page per label and the full in-stock collection under it. New designers are added through a scouting programme and through the brand recommendation form.
Does Coveti sell emerging and small-brand fashion?
Yes. Most of the catalogue comes from independent houses with small teams and small production runs, including Australian occasion labels, Lebanese couture ateliers, Parisian leather-goods makers and quiet-luxury knitwear brands. Larger houses are stocked only where they fit the edit.
Does Coveti sell sustainable luxury fashion?
Coveti does not certify sustainability itself. Many of the designers it stocks produce in small batches, made to order, in family-run ateliers, and each product page states the material and the country of origin so that shoppers can judge for themselves. Coveti’s own ethical commitments are set out in its ethical protocol.
Does Coveti sell unique designer gifts, handmade jewellery and homeware?
Coveti sells designer jewellery and fine jewellery, bags, shoes, accessories and clothing, much of it handmade in small quantities, and it offers gift cards. It does not sell homeware.
Is everything on Coveti authentic?
Yes. Coveti sources directly from the designers and from partner boutiques, never from grey-market wholesalers, and every item is inspected by its authentication team before dispatch and on return.
What currency does Coveti use and where does it ship?
Prices are shown in US dollars. Coveti ships worldwide by DHL Express and FedEx from hubs in London, Milan, Paris, Melbourne and Dubai, with delivery in 2 to 5 business days after 1 to 3 business days of processing.
What is Coveti’s return policy?
Returns are accepted within 14 days of delivery for unworn items with the Coveti security tag attached. Sale items, jewellery, swimwear and bespoke pieces are final sale. A return processing fee and the original shipping cost are deducted from the refund.
How do I contact Coveti?
Email care@coveti.com, call and WhatsApp +44 7441 344 221, and the contact form all reach the same team. Press enquiries go to press@coveti.com and retail partnerships to partners@coveti.com.
Facts on this page were checked against Companies House, Crunchbase and Coveti’s own shipping and returns protocol in September 2026.