Awake Mode
Since 2012
Awake Mode
Bib-front dresses and Mirror jeans, in black, navy and grey melange.
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Awake Mode is a fashion label. Coveti stocks 180+ Awake Mode styles. Edit updated 24 October 2026.
A.W.A.K.E. MODE is a London label founded in 2012 by Natalia Alaverdian, a former fashion director of Harper’s Bazaar Russia, known for sculptural tailoring, bold asymmetry and, from Autumn/Winter 2026, shoes with sculpted heels and oversized bows made in Italy. Coveti carries the ready-to-wear and the new footwear, shipped worldwide with authenticity verified.
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36 EU
37 EU
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38 EU
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41 EU
Christine Cousin Shoes With Swan Heel Black Silver Gold
$1,700
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Can a Coveti stylist help me choose Skirts?
Yes — our personal stylists offer complimentary one-to-one appointments to help you select skirts, virtual or in person.
Can you source a sold-out Skirts piece or size?
Often, yes — through our Blind Network we can locate sold-out skirts styles and sizes, usually within 7–14 days.
How are items sourced and how long does it take?
Source through Blind Network — typically 7–14 days.
The A.W.A.K.E. MODE Edit: An Editor’s Guide
A.W.A.K.E. MODE rewards a confident wardrobe. The cuts are directional, so the styling around them should stay quiet. A bib-front jacket wants nothing more than a column of black underneath, and a collar cut onto the hem of a skirt is detail enough for the whole look. When one piece does the talking, let it.
Tailoring and dresses
The structured jackets and tuxedo shapes sit cleanly over a slip dress for evening and over straight trousers for day. The asymmetric and off-shoulder dresses are built around one idea, so keep jewellery minimal. Read how to style A.W.A.K.E. MODE for full looks.
Shoes
The house brings the same thinking to its footwear: a swan-shaped heel, a curved wedge, a fan of leather strips across the vamp, a bow cut like a lapel. Wear the boots under a full-length trouser so only the toe shows, and keep the heels for cropped tailoring where the shape stays in view. Start with our guide to A.W.A.K.E. MODE shoes, then the edits on statement boots, sculptural heels and bow heels.
Denim and knitwear
The flared and wide-leg jeans are statements in their own right. Anchor them with a fitted knit and a clean leather flat. The knitwear plays with proportion too, from faux fur cuffs to slouched sleeves, so pair it with straight, simple bottoms.
Size guide
A.W.A.K.E. MODE cuts clothing in French sizes and Coveti lists it in UK sizes. Most pieces run true to size, and each product page flags any style the brand says runs small, and any that runs large. Jersey and knitwear come in letter sizes XS to XL. The full breakdown is in our A.W.A.K.E. MODE size guide.
| UK | FR | IT | US |
|---|---|---|---|
| 6 | 34 | 38 | 2 |
| 8 | 36 | 40 | 4 |
| 10 | 38 | 42 | 6 |
| 12 | 40 | 44 | 8 |
| 14 | 42 | 46 | 10 |
| 16 | 44 | 48 | 12 |
| 18 | 46 | 50 | 14 |
Shoes use Italian sizing from 36 to 41, which matches EU sizing; as a guide, a 38 is about a UK 5 and a US 8.
Frequently asked questions
Who designs A.W.A.K.E. MODE?
A.W.A.K.E. MODE was founded in 2012 by Natalia Alaverdian, who worked as a fashion director at Harper’s Bazaar Russia before launching the label in London.
Is A.W.A.K.E. MODE a luxury brand?
Yes. A.W.A.K.E. MODE shows on the Paris Fashion Week calendar as a member house of the Fédération de la Haute Couture et de la Mode, and it is stocked by Net-a-Porter, Selfridges, Harrods and Coveti.
Where is A.W.A.K.E. MODE made?
The label is designed in London. The shoes are made in Italy, and the ready-to-wear is produced in Italy, Lithuania, Poland, Portugal and Paraguay, as declared on each care label.
Does A.W.A.K.E. MODE make shoes?
Yes. The Autumn/Winter 2026 collection includes boots, heels, flats, sandals and loafers in Italian leather, with sculpted heels and oversized bows. Several styles are sold on pre-order, with the dispatch window shown on each product page.
What is A.W.A.K.E. MODE known for?
Sculptural tailoring and bold asymmetry. The house reworks classic suiting through deconstructed cuts and unexpected proportion, from bib-front jackets and skirts with a jacket collar at the hem to the wide-leg Mirror jeans.
Who has worn A.W.A.K.E. MODE?
Renee Zellweger wore A.W.A.K.E. MODE to the 2019 Vanity Fair Oscar Party, and Rachel McAdams wore the label on Jimmy Kimmel Live in 2026.
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✎ Editor’s edit: Styling Awake Mode by Gemma Deeks →
A considered edit of Awake Mode, sourced through official channels and styled by our team.
Coveti curates 120+ pieces by Awake Mode, sourced and authenticated.