Aje
Australia
Aje
Puff sleeves and waist cut-outs, prints hand-painted on canvas.
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Explore how founders Adrian Norris and Edwina Forest elevated the relaxed Australian lifestyle into a globally coveted fashion movement.
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Frequently asked questions
Is Coveti authentic?
Yes. We operate a closed 'Protocol Network'. Every item is sourced directly from verified boutiques and brand distributors. We offer a 100% Money Back Authenticity Guarantee.
Do I have to pay customs duties?
For USA Clients, Coveti covers the majority of duties. For other regions, shipments are generally Delivered Duty Unpaid (DDU).
How do I cancel a Private Client Sourcing request?
Requests made via our Private Client Concierge can be cancelled before the deposit is paid. Once a deposit is secured, the sourcing process is final and non-refundable.
How do I know my Coveti pieces are authentic?
Every piece is verified by our authentication team before it ships, with provenance documented where available.
Can a Coveti stylist help me choose?
Yes — our personal stylists offer complimentary one-to-one appointments, virtual or in person, across occasionwear, bridal and everyday luxury.
Do prices include duties and taxes?
Duties and taxes are calculated at checkout for your destination, so there are no surprises on delivery.
Can a Coveti stylist help me choose Clothing?
Yes — our personal stylists offer complimentary one-to-one appointments to help you select clothing, virtual or in person.
Can you source a sold-out Clothing piece or size?
Often, yes — through our Blind Network we can locate sold-out clothing styles and sizes, usually within 7–14 days.
Can a Coveti stylist help me choose Dresses?
Yes — our personal stylists offer complimentary one-to-one appointments to help you select dresses, virtual or in person.
Can you source a sold-out Dresses piece or size?
Often, yes — through our Blind Network we can locate sold-out dresses styles and sizes, usually within 7–14 days.
Can a Coveti stylist help me choose Tops?
Yes — our personal stylists offer complimentary one-to-one appointments to help you select tops, virtual or in person.
Can you source a sold-out Tops piece or size?
Often, yes — through our Blind Network we can locate sold-out tops styles and sizes, usually within 7–14 days.
How are items sourced and how long does it take?
Source through Blind Network — typically 7–14 days.
The Aje Aesthetic: The Duality of Modern Dressing
Artisan Techniques & Hand-Painted Prints
Traditional craftsmanship underpins every Aje collection. The brand is celebrated for its dedication to tactile details, utilizing natural fabrications like heavy linens and crisp cottons. Many of their iconic prints are entirely bespoke, hand-painted using watercolors and acrylics on canvas in the Aje Design Studio before being translated into luxury dresses. Furthermore, their embellished pieces often feature sequins and beadwork that are meticulously sewn by hand, highlighting the brand’s devotion to raw beauty.
The Ultimate Event Silhouette
Aje has mastered the art of the “effortless entrance.” By combining voluminous, dramatic proportions (such as exaggerated puff sleeves and tiered skirts) with strategic waist cut-outs and raw-edged finishes, they create pieces that are striking yet highly wearable. This tough femininity makes Aje the definitive go-to brand for modern event dressing, offering the perfect ready-to-wear options for everything from destination weddings to high-profile gallery openings.
Aje sizing at a glance
Aje runs true to size and uses Australian numeric sizing, which matches UK sizing. Take your usual size, and size up only for ease in a corseted bodice or a fine knit.
| Aje / AU | UK | US | EU |
|---|---|---|---|
| 8 | 8 | 4 | 36 |
| 10 | 10 | 6 | 38 |
| 12 | 12 | 8 | 40 |
| 14 | 14 | 10 | 42 |
Aje questions, answered
Where is Aje made?
Aje is designed in Sydney and produced largely in China, standard for a contemporary label at its price.
Is Aje a luxury brand?
Aje sits in the contemporary tier, above the high street and below the European luxury houses, with dresses from the mid hundreds into the low thousands.
Does Aje run true to size?
Yes. Aje runs true to size in most styles, so take your usual size.
New in: Aje Resort 2027
Aje Resort 2027, called Siren, was shown at Australian Fashion Week in Sydney on 13 May 2026. It brings tiered organza, sequins with feather hems, fringe, cherry red suede and a new denim capsule in ivory and sand wash. Read our Aje Resort 2027 edit for the pieces worth knowing.
Aje guides from the Coveti editors
- Aje vs Aje Athletica vs Aje Studio: the three Aje lines explained.
- Where to buy Aje, from Aje boutiques and David Jones to Coveti.
- Who is Aje? The label’s story, founders and signatures.
- Aje history: a timeline from 2008 to Paris Fashion Week.
- The founders of Aje, Adrian Norris and Edwina Forest.
- Is Aje good quality? Fabrics, handwork and how to judge a piece.
- Is Aje sustainable? Sourcing, materials and ratings.
- Aje sizing guide with AU, UK, US and EU conversions.
- Aje gowns for black tie and evening
- Aje dresses by colour, from sky blue to black lace.
- Aje denim guide: jeans, denim dresses and fit.
- Aje knitwear and tailoring: cardigans, blazers and trench coats.
- Aje bubble dresses: the Violette, Ivy and bubble hem styles.
- Aje white dresses and bridal
- Aje t-shirts and tops, from logo tees to lace neck tees.
- Aje wedding guest dresses
- What to wear to the races in Aje
- The best Aje dresses
- How to style Aje
- Is Aje a luxury brand?
- Brands like Aje, plus head to head guides: Zimmermann vs Aje, Aje vs Alémais and Aje vs Acler.
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✎ Editor’s edit: Styling Aje by Gemma Deeks →
Our current aje — a tight selection you can refine with the stylist.
Coveti curates 1,220 pieces by Aje, priced from $149 to $3,340, sourced and authenticated, with worldwide delivery.