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Buying Guide, Fashion

Best Men’s Raincoats: Luxury Picks Ranked and Water Column Explained

Posted by Gemma Deeks

October 18, 2026

The best men's raincoat for most men is a knee-length coat with a bonded membrane, a hood and a removable bib, cut to fit over a jacket. Our top pick is the Herno Raincoat in 2-Layer Windstopper, rated to a 20,000 mm water column, from the Italian house that started out making men's raincoats in...

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Buying Guide, Fashion, What to wear

Men’s Overcoats: Overcoat vs Topcoat vs Car Coat, Explained

Posted by Gemma Deeks

October 18, 2026

A men's overcoat is a heavy, tailored wool coat worn over a suit, usually ending at the knee, while a topcoat is a lighter version and a car coat is a shorter one cut for driving. Herno , the Lake Maggiore outerwear house founded in 1948, makes all three, and its signature twist is a removable...

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Buying Guide, Fashion, What to wear

Men’s Trench Coats: History, Fit, Fabrics and the Best Picks

Posted by Gemma Deeks

October 18, 2026

A good men's trench coat is a belted, knee-length rain coat cut to fit over a jacket, with enough room across the back to move and a sleeve that covers the shirt cuff. Herno , the Italian house that began making men's raincoats on Lake Maggiore in 1948, now builds its trench in a laminated...

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Buying Guide, Fashion, What to wear

Long Puffer Coats for Men: Down Parkas and Longline Picks

Posted by Gemma Deeks

October 18, 2026

A long puffer coat for men is a padded coat that reaches the upper thigh, the knee and beyond, so it covers a suit jacket and keeps you warm when you sit, wait and commute. Herno approaches it the Italian way: its longest padded pieces are slim membrane parkas, down-padded carcoats and quilted...

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Buying Guide, Fashion, How to

Men’s Down Jacket Buying Guide: Fill, Shell, Baffles and Fit

Posted by Gemma Deeks

October 20, 2026

To choose a men's down jacket, check five things: the down to feather ratio, the shell fabric, how the down is held in place, the length and features, and the fit. Italian outerwear house Herno shows why each matters: its lightest jackets use 90/10 down inside 20-denier Japanese nylon, which is...

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Buying Guide, Fashion, What to wear

Lightweight Packable Down Jackets for Men: The Ultralight Edit

Posted by Gemma Deeks

October 18, 2026

A lightweight packable down jacket is a thin, down-filled layer with a very fine shell that compresses into a bag and springs back when you take it out. Herno has built its name on exactly this kind of jacket: its Nylon Ultralight pieces combine 20-denier Japanese nylon with 90/10 injected down,...

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Brands we love, Buying Guide, Fashion

Luxury Puffer Jackets for Men: What You Pay For and the Best Picks

Posted by Gemma Deeks

October 18, 2026

A luxury puffer jacket for men is a down-filled jacket where the price pays for the quality of the fill, the fineness of the shell and the cut, not the size of the logo. Herno , the Italian outerwear house founded on Lake Maggiore in 1948, is one of the clearest examples: its lightest puffers...

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Fashion, Style Guides, What to wear

Quiet Luxury Outerwear for Men: 10 Logo-Free Coats and Jackets

Posted by Gemma Deeks

October 18, 2026

Quiet luxury outerwear for men is a coat whose value shows in the cloth and the cut, not the logo: pure cashmere, double-faced wool, suede and fine technical nylon in navy, grey, camel and brown. Herno is a natural fit because its only branding is a small metal plate on the back, and the 10...

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Brands we love, Buying Guide, Fashion

Herno Around the World: How Men Buy and Wear It From Milan to Tokyo

Posted by Gemma Deeks

October 18, 2026

Herno is an Italian outerwear house from Lesa, on Lake Maggiore, that opened stores in Osaka and Tokyo as early as 1968. In 2022 about two thirds of its revenue came from exports, and the same coat is worn very differently in Milan, New York, London and Tokyo, so the right Herno piece depends on...

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Buying Guide, Fashion, What to wear

Herno Shearling Jackets for Men: Real Shearling, Faux Fur and Teddy

Posted by Gemma Deeks

October 18, 2026

A men's shearling jacket from Herno is one of two things: real dyed lamb shearling, used on one full shearling jacket and as the collar on 11 wool and cashmere coats, and faux shearling, faux fur and teddy fabrics made from polyester. At Coveti the real lamb shearling pieces cost $3,300 to...

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Buying Guide, Fashion, What to wear

Herno Cardigans for Men: Knitwear, Jumpers, Polos and Knit Jackets

Posted by Gemma Deeks

October 18, 2026

A Herno cardigan is a men's knit in virgin wool, wool and cashmere, merino and pure wool, cut to sit cleanly under the brand's padded blazers and coats. At Coveti, Herno men's knitwear runs from $880 to $1,720, and knitted jackets that mix wool with technical nylon reach $2,530.

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Buying Guide, Fashion, How to

Herno UK Guide: Sizing, Jackets for British Weather and Delivery

Posted by Gemma Deeks

October 18, 2026

For UK buyers, Herno is one of the best outerwear brands for British weather, with raincoats, light down and membrane jackets that suit mild, wet winters. Herno uses Italian sizes, and your UK chest size is the IT size minus 10, so IT 50 is a UK 40, while Coveti delivers Herno to the UK by...

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Buying Guide, Fashion, What to wear

Men’s Field Jackets: What They Are and the Best Herno Picks

Posted by Gemma Deeks

October 18, 2026

A men's field jacket is a hip-length utility jacket with a stand collar, front flap pockets and a straight body, descended from army jackets and now a smart casual staple. Herno makes field jackets in wool, brushed cashmere, boucle and membrane-backed flannel, which turn the military shape into...

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Fashion, Style Guides, What to wear

Men’s Bomber Jacket Guide: Herno L’Aviatore and 8 Luxury Picks

Posted by Gemma Deeks

October 18, 2026

A men's bomber jacket is a short, zip-front jacket gathered at the waist and cuffs, usually with a rib-knit collar, and it is the most useful casual jacket a man can own. Herno makes one of the best-known luxury versions, L'Aviatore, in recycled nylon microfibre, alongside bombers in merino,...

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Brands we love, Buying Guide, Fashion

Herno Laminar Explained: Gore-Tex, Fabrics and Who It Suits

Posted by Gemma Deeks

October 18, 2026

Herno Laminar is the technical line of the Italian outerwear house: performance jackets, parkas and coats in which weather protection leads the design, and the label under which Herno sells its Gore-Tex shells. The mainline keeps the tailored city shapes the brand is known for, while Laminar is...

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Brands we love, Fashion, What to wear

Taller Marmo Kaftans for Eid: The 2026 Guide

Posted by Gemma Deeks

October 18, 2026

Born in Dubai, Taller Marmo makes long, high-necked kaftans that suit Eid al-Fitr, Eid al-Adha and Ramadan evenings. Here is which pieces give full coverage, which need layering, and how to size them.

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Buying Guide, Fashion, What to wear

Sequin Gown Guide 2026: 14 Designer Evening Gowns

Posted by Gemma Deeks

October 19, 2026

How to choose a sequin gown for black tie, galas and New Year's Eve, from sleeve and colour to comfort and care, led by Taller Marmo Fall 2026.

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Buying Guide, Fashion, Style Guides

Fringe Dress Guide 2026: 14 Designer Fringe Dresses

Posted by Gemma Deeks

October 21, 2026

A fringe dress turns every step into movement. Gemma Deeks on fringe types, lengths, black and white fringe and care, led by Taller Marmo.

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Fashion, How to, Style Guides

Caftan vs Kaftan: The Difference, Explained (2026)

Posted by Gemma Deeks

October 18, 2026

Caftan and kaftan are the same garment spelled two ways. Here is where the word comes from, how the kaftan differs from the abaya, kimono and tunic, and how to wear one now, led by Taller Marmo.

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Brands we love, Buying Guide, Fashion

Is Taller Marmo a Luxury Brand? The Honest 2026 Answer

Posted by Gemma Deeks

October 18, 2026

Yes, Taller Marmo is a luxury brand: made in Italy from Como-woven fabrics with hand-applied feathers and fringe. Here is why it costs what it does, how it compares with its peers, and how to buy safely.

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Brands we love, Fashion, What to wear

Taller Marmo Bridal: 12 Ivory Looks for Brides in 2026

Posted by Gemma Deeks

October 18, 2026

Taller Marmo is not a bridal house, but its ivory kaftans and fringed dresses suit the bride who wants something other than a traditional gown. Here is which piece to wear for each moment, plus sizing and bridal party ideas.

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Brands we love, Fashion, Style Guides

Taller Marmo Dresses by Colour: The 2026 Guide

Posted by Gemma Deeks

October 18, 2026

A colour-by-colour guide to Taller Marmo dresses, from midnight blue and juniper to ruby and ivory, with the pieces to know and the occasions each shade suits.

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Brands we love, Buying Guide, Fashion

Taller Marmo Feather Dress: Every 2026 Style, Sized

Posted by Gemma Deeks

October 18, 2026

Every Taller Marmo feather dress we carry, from the Del Rio column to the new Zangaro Coat, with where the ostrich-feather boa sits, sizing, care and how to wear each one.

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Brands we love, Buying Guide

Moose Knuckles in Europe: Germany, Italy, Scandinavia and More

Posted by Gemma Deeks

October 18, 2026

Europe is a growing market for Moose Knuckles. The brand has its European base in Milan, Germany and Italy are its biggest European search markets, and the Bunny hoodie has a cult following in Sweden. This guide matches each Warmth Level to the major European cities and picks the best styles for...

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