Australian label / Midi Dresses
SIR the Label Alessandra Midi Dress in Ivory
The SIR the Label Alessandra Midi Dress in Ivory comes from SIR. (Separates, Intimates, Ready-to-wear), the Australian label founded in 2014 by Nikki Campbell and Sophie Coote. Coveti stocks it as part of our Midi Dresses edit, and every piece is checked for authenticity before it leaves us.
In ivory, the Alessandra Midi Dress is a midi dress worked in midweight natural fibre linen. Look for the v neckline and twist at centre front. Made for a birthday dinner and weekends away.
Quick Facts
- Brand: SIR the Label, Australia, founded in 2014 by Nikki Campbell and Sophie Coote, flagship store in Bondi, Sydney
- Product: Alessandra Midi Dress in Ivory
- Collection: Core collection
- Colour: Ivory
- Material: Main 100% linen. Lining 100% cotton
- Size and fit: SIR sizes 0 to 4 are shown here as UK 6 to 14 (size 0P, the petite cut, as UK 4). The model is 180 cm tall and wears SIR size 0.
- Origin: designed in Australia
- Authenticity: 100% authentic SIR the Label, verified by Coveti
- Delivery and returns: the terms for your country are in the Coveti logistics and returns protocol
How to Wear the Alessandra Midi Dress in Ivory
Wear the Alessandra Midi Dress with a woven bag and minimal sandals. For a different look, try flat leather sandals by day and a heel at night.
Good for a birthday dinner and weekends away. For more ideas, browse the full SIR the Label edit.
PRODUCT DETAILS
| Brand | SIR the Label, Australia |
| Category | Midi Dresses |
| Colour | Ivory |
| Material | Main 100% linen. Lining 100% cotton |
| Size and fit | SIR sizes 0 to 4 are shown here as UK 6 to 14 (size 0P, the petite cut, as UK 4). The model is 180 cm tall and wears SIR size 0. |
| Care | Dry clean only, do not bleach, do not tumble dry, cover hardware, cool iron. |
| Origin | designed in Australia |
| Style code | SIR-ALESSANDRA-MIDI-DRESS-IVORY |
About SIR the Label
SIR the Label is an Australian label founded in 2014 by Nikki Campbell and Sophie Coote. The name stands for Separates, Intimates, Ready-to-wear, and the house now has a flagship in Bondi and stores in Sydney, Melbourne, Brisbane and Perth. Its look is relaxed and grown up: silk slip dresses and bias gowns, linen and cotton for summer, sharp tailoring in wool suiting, fine knits and a swimwear line built on prints that run through the whole collection. SIR designs to its own 0 to 4 sizing, which Coveti shows on the UK ladder so you can choose with confidence.
“Few labels make a midi dress feel this effortless. Wear it often.”
Gemma Deeks, Fashion Editor at Coveti
How SIR the Label Compares
Shoppers looking at SIR the Label often also consider
Posse,
Christopher Esber and
Aje from Australia, and
Toteme for the same pared back mood.
Frequently Asked Questions
Is the SIR the Label Alessandra Midi Dress in Ivory authentic?
Yes. Every SIR the Label piece sold by Coveti is 100% authentic and is checked before dispatch.
What size should I order in the Alessandra Midi Dress in Ivory?
Order your usual size. SIR 0 equals UK 6, SIR 1 equals UK 8, SIR 2 equals UK 10, SIR 3 equals UK 12 and SIR 4 equals UK 14.
What is the Alessandra Midi Dress in Ivory made of?
The Alessandra Midi Dress in Ivory is made of Main 100% linen. Lining 100% cotton.
How do I care for the Alessandra Midi Dress in Ivory?
Dry clean only, do not bleach, do not tumble dry, cover hardware, cool iron.
Where is SIR the Label from?
SIR the Label is an Australian label with its flagship store in Bondi, Sydney. This piece: designed in Australia.
Who founded SIR the Label?
Nikki Campbell and Sophie Coote founded SIR. in 2014. The name stands for Separates, Intimates, Ready-to-wear. The label is known for silk dresses, easy tailoring, linen and swimwear with a relaxed Australian line.
How does delivery work?
Delivery options, duties and returns depend on your country. The full terms are in the Coveti logistics and returns protocol.
More from SIR the Label at Coveti
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Complete the look
Last updated 13-Oct-26 | Curated and authenticated by Coveti
