Beth in Hebrew means “house”, the “home”, the refuge, the foster home, the container, the Unity which contains everything.
Beth is the foundation of the house, in other words, the creation of the Earth and the universe. It is the deployment of matter, cosmic and divine essence. It is also the fabric of creation in the process of manifesting itself.
As a metaphor, I imagined this jacket with structured shoulders, a straight cut, and a sequined collar like a house to which we are the key. The protagonist is able to achieve anything he desires.
Because the garment has a role of second skin beyond these functional benefits, it also has emotional benefits.
ABOUT ME
- 100% Silk Faille Jacket
- Viscose lining
- Gold glitter insert on the collar
LOOK AFTER ME
Professional care only
DESIGNER STORY
Back in France, Julia Colléaux is now Eli Grita. starts making bags, carefully selecting designs, shapes and colours according to their meanings. Because each woman is unique, so are her bags. Mindful of her environmental impact, Julia decides to adopt an upcycling method, using excess leather from the most prestigious brands.
The success of the brand convinces Julia that she is onto something and realises it is time to create innovative and different garments. She dreamt of an attire that would give back their power to women and reveal their authenticity. This is born the POWER JACKET. Each is carefully designed to reveal and elevate the power that is dormant within us.