Reggio Emilia / Italian Designer / sweaters
Max Mara Buona Technical Jersey Hooded Sweatshirt in Natural
The Buona Technical Jersey Hooded Sweatshirt in Natural is an authentic Max Mara piece in Ivory, from the Autumn Winter 2026 collection. Max Mara is the Italian house of the camel coat, and its clothes are cut to be worn under one: wool and cashmere tailoring, fine knits, silk blouses and fluid dresses in a palette built around camel, navy, grey and black. Coveti verifies every piece before it ships. Read our guide to Max Mara knitwear for fit, fabric and styling. Browse more designer hoodies.
An open polo-style V at the front gives this hooded sweatshirt a sharper neckline than most. Technical interlock cotton jersey holds a clean, wide shape. Long sleeves drop from the shoulder, and a matching logo is embroidered at the hem of the right sleeve.
Quick Facts
- Brand: Max Mara, Reggio Emilia, Italy, founded by Achille Maramotti in 1951
- Product: Buona Technical Jersey Hooded Sweatshirt in Natural, sweaters
- Collection: Autumn Winter 2026
- Colour: Ivory
- Composition: Jersey fabric 78% cotton, 22% polyester
- Size and fit: Letter sizing, made in XS to XL. Wide fit. Take your usual size.
- Reference: MM9926036106003
- Authenticity: 100% authentic, verified by Coveti before dispatch
- Shipping: Worldwide by DHL Express and FedEx International Priority, insured to 110% of value and signature required
How to Wear the Buona Technical Jersey Hooded Sweatshirt in Natural
Pair it with slim joggers and leather sneakers for travel days and weekend errands.
- To the office: Pair tailored trousers with a fine knit and a camel coat over the shoulders.
- At the weekend: Wear a cashmere jumper with straight jeans, loafers and a wrap coat.
- For evening: Switch the knit for a silk blouse and keep the coat in the same tone.
- Travelling: A wool coat in a neutral shade works over everything in the suitcase.
Explore more in sweaters and the full Max Mara edit at Coveti.
Buona Technical Jersey Hooded Sweatshirt in Natural Product Details
| Brand | Max Mara, Reggio Emilia, Italy |
| Collection | Autumn Winter 2026 |
| Colour | Ivory |
| Composition | Jersey fabric 78% cotton, 22% polyester |
| Size and fit | Letter sizing, made in XS to XL. Wide fit. Take your usual size. |
| Styling | Pair it with slim joggers and leather sneakers for travel days and weekend errands. |
| Care | Machine wash cold on a delicate cycle, professional dry clean, do not tumble dry and cool iron. |
| Reference | MM9926036106003 |
Max Mara Size Guide
Max Mara sizes its women’s clothing in Italian sizes, and Coveti lists them in UK sizes: IT 38 is UK 6, IT 40 is UK 8, IT 42 is UK 10 and IT 44 is UK 12. For US shoppers, IT 40 is roughly US 4 and IT 44 roughly US 8. Coveti shows only the sizes the house makes for the Buona Technical Jersey Hooded Sweatshirt in Natural. Max Mara coats are cut with room for a jacket underneath, so take your usual size unless the product notes say otherwise.
About Max Mara
Max Mara was founded in 1951 by Achille Maramotti in Reggio Emilia, Italy, where the house is still based and still owned by the Maramotti family. It made its name on the coat. The 101801, a double-breasted camel coat designed by Anne-Marie Beretta in 1981, is still in the collection, the Manuela wrap coat in pure camel hair followed, and the Teddy Bear coat in alpaca and silk pile came down the runway in 2013. The Whitney Bag was created in 2015 with the Renzo Piano Building Workshop for the opening of the Whitney Museum of American Art in New York. Alongside the main line, the house designs Weekend Max Mara, S Max Mara, Max Mara Studio, Max Mara Atelier and the padded outerwear of The Cube.
“The Buona Technical Jersey Hooded Sweatshirt in Natural has what Max Mara does best: honest Italian materials, a calm palette and a cut that still looks right years later. It is the kind of piece you build a wardrobe around.”
Coveti Editorial
How Max Mara Compares
Shoppers cross-shopping the Buona Technical Jersey Hooded Sweatshirt in Natural typically also consider Totême, The Row, and Brunello Cucinelli. Totême is the closest match for a pared-back camel wardrobe, The Row for minimal tailoring at a higher price, and Brunello Cucinelli for Italian cashmere. Max Mara is the one to buy for the coat itself: the 101801, the Manuela and the Teddy Bear are still the references. Explore the full Max Mara collection at Coveti.
Shipping & Authenticity
- Authenticity guaranteed: 100% authentic Max Mara, verified by Coveti before dispatch.
- Designed in Reggio Emilia, Italy, by the house Achille Maramotti founded in 1951.
- Express shipping worldwide by DHL Express and FedEx International Priority, insured to 110% of value until signature.
- Duties: most regions ship Delivered Duty Unpaid, so local duties and taxes fall due on import. Full terms are in the logistics and returns protocol.
Frequently Asked Questions
Is the Buona Technical Jersey Hooded Sweatshirt in Natural authentic?
Yes. Every Max Mara piece sold by Coveti is 100% authentic and verified before dispatch, including the Buona Technical Jersey Hooded Sweatshirt in Natural, reference MM9926036106003.
Does the Buona Technical Jersey Hooded Sweatshirt in Natural fit true to size?
Letter sizing, made in XS to XL. Wide fit. Take your usual size.
What is the Buona Technical Jersey Hooded Sweatshirt in Natural made of?
The Buona Technical Jersey Hooded Sweatshirt in Natural is made in Jersey fabric 78% cotton, 22% polyester.
How do I care for the Buona Technical Jersey Hooded Sweatshirt in Natural?
Machine wash cold on a delicate cycle, professional dry clean, do not tumble dry and cool iron. Store it on a wide hanger in a breathable cover, away from heat and direct light, and brush wool and camel hair gently along the nap after wear.
Who is Max Mara?
Max Mara is an Italian fashion house founded in 1951 by Achille Maramotti in Reggio Emilia, where it is still based and family owned. It is best known for its coats, including the 101801 camel coat designed by Anne-Marie Beretta in 1981 and the Teddy Bear coat first shown in 2013.
Does Coveti ship Max Mara internationally?
Yes. Coveti ships Max Mara worldwide by DHL Express and FedEx International Priority, insured until signature. Most regions ship Delivered Duty Unpaid, so local duties and taxes are payable on import.
Last updated 2026-10-14 | Curated & authenticated by Coveti
