Australian label / Denim
SIR the Label Lucia Straight Jean in Washed Indigo
The SIR the Label Lucia Straight Jean in Washed Indigo comes from SIR. (Separates, Intimates, Ready-to-wear), the Australian label founded in 2014 by Nikki Campbell and Sophie Coote. Coveti stocks it as part of our Denim edit, and every piece is checked for authenticity before it leaves us.
In washed indigo, the Lucia Straight Jean is a pair of jeans worked in mid-weight rigid denim with vintage inspired wash. Look for the low rise waist and straight leg. Made for travel and dinner out.
Quick Facts
- Brand: SIR the Label, Australia, founded in 2014 by Nikki Campbell and Sophie Coote, flagship store in Bondi, Sydney
- Product: Lucia Straight Jean in Washed Indigo
- Collection: Spring Summer 2026
- Colour: Blue
- Material: 100% cotton
- Size and fit: Sold by waist size in inches. The model is 178 cm tall and wears SIR size 24.
- Origin: designed in Australia
- Authenticity: 100% authentic SIR the Label, verified by Coveti
- Delivery and returns: the terms for your country are in the Coveti logistics and returns protocol
How to Wear the Lucia Straight Jean in Washed Indigo
Wear the Lucia Straight Jean with the matching blazer. For a different look, try a fitted knit and loafers.
Good for travel and dinner out. For more ideas, browse the full SIR the Label edit.
PRODUCT DETAILS
| Brand | SIR the Label, Australia |
| Category | Denim |
| Colour | Blue |
| Material | 100% cotton |
| Size and fit | Sold by waist size in inches. The model is 178 cm tall and wears SIR size 24. |
| Care | Cold gentle machine wash with similar colours, wash inside out, in dissolved mild detergent, avoid contact with light coloured fabrics, as colour may transfer, do not bleach, do not tumble dry, line dry, warm iron on reverse. |
| Origin | designed in Australia |
| Style code | SIR-LUCIA-STRAIGHT-JEAN-WASHED-INDIGO |
About SIR the Label
SIR the Label is an Australian label founded in 2014 by Nikki Campbell and Sophie Coote. The name stands for Separates, Intimates, Ready-to-wear, and the house now has a flagship in Bondi and stores in Sydney, Melbourne, Brisbane and Perth. Its look is relaxed and grown up: silk slip dresses and bias gowns, linen and cotton for summer, sharp tailoring in wool suiting, fine knits and a swimwear line built on prints that run through the whole collection. SIR designs to its own 0 to 4 sizing, which Coveti shows on the UK ladder so you can choose with confidence.
“Few labels make a jean feel this effortless. Wear it often.”
Gemma Deeks, Fashion Editor at Coveti
How SIR the Label Compares
Shoppers looking at SIR the Label often also consider
Posse,
Christopher Esber and
Aje from Australia, and
Toteme for the same pared back mood.
Frequently Asked Questions
Is the SIR the Label Lucia Straight Jean in Washed Indigo authentic?
Yes. Every SIR the Label piece sold by Coveti is 100% authentic and is checked before dispatch.
What size should I order in the Lucia Straight Jean in Washed Indigo?
Order your usual size.
What is the Lucia Straight Jean in Washed Indigo made of?
The Lucia Straight Jean in Washed Indigo is made of 100% cotton.
How do I care for the Lucia Straight Jean in Washed Indigo?
Cold gentle machine wash with similar colours, wash inside out, in dissolved mild detergent, avoid contact with light coloured fabrics, as colour may transfer, do not bleach, do not tumble dry, line dry, warm iron on reverse.
Where is SIR the Label from?
SIR the Label is an Australian label with its flagship store in Bondi, Sydney. This piece: designed in Australia.
Who founded SIR the Label?
Nikki Campbell and Sophie Coote founded SIR. in 2014. The name stands for Separates, Intimates, Ready-to-wear. The label is known for silk dresses, easy tailoring, linen and swimwear with a relaxed Australian line.
How does delivery work?
Delivery options, duties and returns depend on your country. The full terms are in the Coveti logistics and returns protocol.
More from SIR the Label at Coveti
Australian designers
Complete the look
Last updated 13-Oct-26 | Curated and authenticated by Coveti
