Australian label / Hats
SIR the Label Saeli Beanie in Black
The SIR the Label Saeli Beanie in Black comes from SIR. (Separates, Intimates, Ready-to-wear), the Australian label founded in 2014 by Nikki Campbell and Sophie Coote. Coveti stocks it as part of our Hats edit, and every piece is checked for authenticity before it leaves us.
The SIR Saeli Beanie pairs soft merino wool and cotton blend fabrication with a clean line. Look for the lace applique placed onto garment. Shown here in black. Wear it for weekends and travel days.
Quick Facts
- Brand: SIR the Label, Australia, founded in 2014 by Nikki Campbell and Sophie Coote, flagship store in Bondi, Sydney
- Product: Saeli Beanie in Black
- Collection: Fall 2026
- Colour: Black
- Material: Main 50% cotton, 50% wool. Trim 75% cotton, 25% nylon
- Size and fit: One size.
- Origin: designed in Australia
- Authenticity: 100% authentic SIR the Label, verified by Coveti
- Delivery and returns: the terms for your country are in the Coveti logistics and returns protocol
How to Wear the Saeli Beanie in Black
Wear the Saeli Beanie with a tee and denim. For a different look, try swimwear and a linen shirt.
Good for weekends and travel days. For more ideas, browse the full SIR the Label edit.
PRODUCT DETAILS
| Brand | SIR the Label, Australia |
| Category | Hats |
| Colour | Black |
| Material | Main 50% cotton, 50% wool. Trim 75% cotton, 25% nylon |
| Size and fit | One size. |
| Care | Dry clean only, do not bleach, do not tumble dry, cool iron, cover hardware, store garment folded, do not hang. |
| Origin | designed in Australia |
| Style code | SIR-SAELI-BEANIE-BLACK |
About SIR the Label
SIR the Label is an Australian label founded in 2014 by Nikki Campbell and Sophie Coote. The name stands for Separates, Intimates, Ready-to-wear, and the house now has a flagship in Bondi and stores in Sydney, Melbourne, Brisbane and Perth. Its look is relaxed and grown up: silk slip dresses and bias gowns, linen and cotton for summer, sharp tailoring in wool suiting, fine knits and a swimwear line built on prints that run through the whole collection. SIR designs to its own 0 to 4 sizing, which Coveti shows on the UK ladder so you can choose with confidence.
“The Saeli Beanie is the kind of beanie I reach for again and again. Quiet, but it always looks considered.”
Gemma Deeks, Fashion Editor at Coveti
How SIR the Label Compares
Shoppers looking at SIR the Label often also consider
Posse,
Christopher Esber and
Aje from Australia, and
Toteme for the same pared back mood.
Frequently Asked Questions
Is the SIR the Label Saeli Beanie in Black authentic?
Yes. Every SIR the Label piece sold by Coveti is 100% authentic and is checked before dispatch.
What size should I order in the Saeli Beanie in Black?
It is one size, so there is nothing to choose.
What is the Saeli Beanie in Black made of?
The Saeli Beanie in Black is made of Main 50% cotton, 50% wool. Trim 75% cotton, 25% nylon.
How do I care for the Saeli Beanie in Black?
Dry clean only, do not bleach, do not tumble dry, cool iron, cover hardware, store garment folded, do not hang.
Where is SIR the Label from?
SIR the Label is an Australian label with its flagship store in Bondi, Sydney. This piece: designed in Australia.
Who founded SIR the Label?
Nikki Campbell and Sophie Coote founded SIR. in 2014. The name stands for Separates, Intimates, Ready-to-wear. The label is known for silk dresses, easy tailoring, linen and swimwear with a relaxed Australian line.
How does delivery work?
Delivery options, duties and returns depend on your country. The full terms are in the Coveti logistics and returns protocol.
More from SIR the Label at Coveti
Australian designers
Complete the look
Last updated 13-Oct-26 | Curated and authenticated by Coveti
