Brands Like Mansur Gavriel: 6 Labels Compared, From The Row to JW PEI
Brands Like Mansur Gavriel: 6 Labels Compared, From The Row to JW PEI
The closest brands like Mansur Gavriel are The Row, Khaite and Toteme for minimal shapes, By Far and DeMellier for structured leather bags at a similar spend, and JW PEI for the same clean look in vegan materials; all six are stocked at Coveti next to the 120-piece Mansur Gavriel edit. What sets Mansur Gavriel apart is colour: a black bag with a flamma red interior, made in Italy, from $690. Use the comparison below with our quiet luxury bags edit and the Mansur Gavriel bags guide to find the right match.
Key Facts
- Mansur Gavriel: founded 2013 in New York by Rachel Mansur and Floriana Gavriel.
- The Row: founded 2006 by Mary-Kate and Ashley Olsen.
- Khaite and By Far: both founded in 2016, in New York and Sofia.
- Toteme: founded 2014 by Elin Kling and Karl Lindman, run from Stockholm.
- JW PEI: founded 2018 in Los Angeles; vegan materials only.
What makes a brand like Mansur Gavriel?
Before comparing labels, it helps to pin down what you like about this one. Mansur Gavriel describes its goods as everyday luxury defined by simplicity and a focus on material, technique and shape. Its aesthetic, in its own words, balances “quiet restraint and colorful exuberance”. In the bags that translates into four things you can check on any other label.
- Clean shapes with little hardware. The Everyday Cabas is an open tote with a magnetic closure and not much else.
- Named colour. Claret, Sabbia, Algae, Uva and the house red, Flamma, rather than plain tan and green.
- Stated capacity. Every bag tells you what fits, from an iPhone Pro Max to a 16-inch laptop.
- Italian making. All 120 pieces at Coveti are labelled Made in Italy.
Few labels hit all four. Each of the six below matches some of them, and the table shows which.
Brands like Mansur Gavriel: side by side
| Brand | Founded | Base | Shares with Mansur Gavriel | Differs on | Mansur Gavriel piece to compare |
|---|---|---|---|---|---|
| The Row | 2006 | New York | Minimal shapes, no visible logo | Much higher price, muted palette | Juno Tote |
| Khaite | 2016 | New York | New York label, leather focus | Ready-to-wear led, higher price | Helios |
| Toteme | 2014 | Stockholm | Uniform dressing, plain leather | Clothing first, quieter colour | Everyday Zip Tote |
| By Far | 2016 | Sofia | Leather goods with a playful streak | Shoes and ready-to-wear, Bulgarian base | Mini Candy Bag |
| DeMellier | 2010 (as Milli Millu) | London | Structured leather day bags | Neutral palette, firmer structure | Box Sling |
| JW PEI | 2018 | Los Angeles | Clean shapes, bright colour | Vegan materials, lower price | Gaia Shoulder Bag |
The Row: the quietest option
The Row was founded in 2006 by Mary-Kate and Ashley Olsen, and its name comes from Savile Row in London. Its best-known bag is the Margaux, a softly structured top-handle bag. If you love Mansur Gavriel for the plain shape and the absence of a logo, The Row is the natural step up. If you love it for Claret linings and Golden Roccia, The Row will feel too restrained.
Mansur Gavriel alternative
The Juno Tote in Black is soft Italian lambskin, 37 x 33.5 x 16 cm, and takes up to a 16-inch laptop for $1,270. It has the same unfussy, slouchy character at a fraction of the spend.
Khaite: New York polish
Khaite is a New York label founded in 2016 by Catherine Holstein. Like Mansur Gavriel it comes from New York, and its accessories share a taste for good leather in unshowy shapes. The difference is weight: Khaite is a ready-to-wear house first, and its bags are priced to match.
Mansur Gavriel alternative
The Helios in Black is a 35 x 15 x 15 cm barrel bag in soft calf with an Italian suede lining, at $1,350. For a bigger version, the Large Helios takes up to a 13-inch laptop. Our Helios bag guide covers all three sizes.
Toteme: Scandinavian uniform
Toteme was founded in 2014 by Elin Kling and Karl Lindman and works from a Stockholm studio. It is known for uniform-style clothing, and its scarf jacket built much of its following. The bags follow the same logic: plain leather, little decoration.
Mansur Gavriel alternative
The Everyday Zip Tote in Black is pebbled leather, 48 x 28 x 14 cm, unlined, with room for a 16-inch laptop, at $1,270. It is the most Toteme-like piece in the Mansur Gavriel range: black, zipped, practical.
By Far: the playful cousin
By Far was founded in 2016 in Sofia, Bulgaria, by Valentina Ignatova, Denitsa Bumbarova and Sabina Gyosheva. Its name combines the initials of the founders’ sons. It makes ready-to-wear and leather goods, shoes included. Of the six labels here, it is the one that shares Mansur Gavriel’s sense of fun most directly.
Mansur Gavriel alternative
The Mini Candy Bag in Oxblood Croc is croc-stamped cow leather, 24 x 12 x 5.5 cm, at $980. It holds up to an iPhone Pro Max and has the compact, slightly retro feel that By Far fans look for. See the Candy Hobo guide for the full family.
DeMellier: London structure
DeMellier is a London handbag label founded by Mireia Llusia-Lindh. She started the business in 2010 under the name Milli Millu and renamed it DeMellier in 2017. Its bags tend to be more structured than Mansur Gavriel’s, with neat lines that suit an office.
Mansur Gavriel alternative
The Box Sling in Crema is the most structured crossbody in the Mansur Gavriel edit: 19 x 10 x 5 cm in soft calf with a lambskin lining, an adjustable strap and an interior slip pocket, at $980. More options are in our Mansur Gavriel crossbody bags guide and the wider crossbody bags edit.
JW PEI: the vegan route
JW PEI was founded in Los Angeles in 2018 by Yang Pei and Stephanie Li. All of its bags are made without animal leather, using materials such as polyurethane, canvas and fabric made from recycled plastic bottles. It shares Mansur Gavriel’s clean shapes and appetite for colour, at a lower price.
Mansur Gavriel alternative
The Gaia Shoulder Bag in Crema and Ebony is the nearest match in shape and spirit: a slim zip shoulder bag, 24 x 14 x 4 cm, at $760. It is Italian spazzolato leather, so it is not a vegan swap. Shoppers who want leather will find it the natural step up; shoppers who do not should stay with JW PEI. Read the Gaia bag guide for sizes.
Which brand should you choose?
By what you need
- The quietest look, budget no object: The Row.
- New York polish with ready-to-wear to match: Khaite.
- Black, practical, Scandinavian: Toteme.
- Fun shapes, matching shoes: By Far.
- Structured office bag: DeMellier.
- Vegan materials: JW PEI.
- Clean shapes plus real colour, made in Italy: Mansur Gavriel.
For autumn winter 2026/27, Mansur Gavriel’s colour story leans into Chocolate Suede, Claret and Seaweed, which is a fair test of how much colour you really want. If those shades appeal, stay with the label. If they do not, The Row and Toteme are the safer bets. To weigh the spend itself, read is Mansur Gavriel worth it.
Editor’s note: the label I reach for when a client wants The Row’s restraint with a little more warmth is Mansur Gavriel.
Frequently Asked Questions
What brands are similar to Mansur Gavriel?
The closest brands are The Row, Khaite and Toteme for minimal shapes, By Far and DeMellier for structured leather bags, and JW PEI for a vegan alternative. All six are stocked at Coveti. Mansur Gavriel differs from most of them through its use of house colours like Flamma and Claret.
Is Mansur Gavriel like The Row?
Both labels favour plain shapes with no visible logo. The Row was founded in 2006 by Mary-Kate and Ashley Olsen and sits at a much higher price. Mansur Gavriel uses far more colour, and its bags at Coveti cost $690 to $1,710.
What is a cheaper alternative to Mansur Gavriel?
JW PEI is the lower priced alternative with a similarly clean look. It was founded in Los Angeles in 2018 and uses vegan materials rather than leather. Within Mansur Gavriel itself, the Gaia Shoulder Bag at $760 is the most accessible leather bag.
Is By Far similar to Mansur Gavriel?
By Far shares Mansur Gavriel’s playful side in leather goods. It was founded in 2016 in Sofia, Bulgaria, by three co-founders. Both labels also make shoes, though Coveti stocks only Mansur Gavriel bags and small leather goods.
Which brand like Mansur Gavriel is made in Italy?
Every Mansur Gavriel piece Coveti stocks is labelled Made in Italy. Check each product page for the other labels, since place of manufacture varies by style. JW PEI does not use animal leather at all.