What to wear

Buying Guide, Fashion, What to wear

Long Puffer Coats for Men: Down Parkas and Longline Picks

Posted by Gemma Deeks

October 24, 2026

A long puffer coat for men is a padded coat that reaches the upper thigh, the knee and beyond, so it covers a suit jacket and keeps you warm when you sit, wait and commute. Herno approaches it the Italian way: its longest padded pieces are slim membrane parkas, down-padded carcoats and quilted...

Continue reading

Buying Guide, Fashion, What to wear

Lightweight Packable Down Jackets for Men: The Ultralight Edit

Posted by Gemma Deeks

October 24, 2026

A lightweight packable down jacket is a thin, down-filled layer with a very fine shell that compresses into a bag and springs back when you take it out. Herno has built its name on exactly this kind of jacket: its Nylon Ultralight pieces combine 20-denier Japanese nylon with 90/10 injected down,...

Continue reading

Fashion, Style Guides, What to wear

Quiet Luxury Outerwear for Men: 10 Logo-Free Coats and Jackets

Posted by Gemma Deeks

October 18, 2026

Quiet luxury outerwear for men is a coat whose value shows in the cloth and the cut, not the logo: pure cashmere, double-faced wool, suede and fine technical nylon in navy, grey, camel and brown. Herno is a natural fit because its only branding is a small metal plate on the back, and the 10...

Continue reading

Buying Guide, Fashion, What to wear

Herno Shearling Jackets for Men: Real Shearling, Faux Fur and Teddy

Posted by Gemma Deeks

October 18, 2026

A men's shearling jacket from Herno is one of two things: real dyed lamb shearling, used on one full shearling jacket and as the collar on 11 wool and cashmere coats, and faux shearling, faux fur and teddy fabrics made from polyester. At Coveti the real lamb shearling pieces cost $3,300 to...

Continue reading

Buying Guide, Fashion, What to wear

Herno Cardigans for Men: Knitwear, Jumpers, Polos and Knit Jackets

Posted by Gemma Deeks

October 18, 2026

A Herno cardigan is a men's knit in virgin wool, wool and cashmere, merino and pure wool, cut to sit cleanly under the brand's padded blazers and coats. At Coveti, Herno men's knitwear runs from $880 to $1,720, and knitted jackets that mix wool with technical nylon reach $2,530.

Continue reading

Buying Guide, Fashion, What to wear

Men’s Field Jackets: What They Are and the Best Herno Picks

Posted by Gemma Deeks

October 18, 2026

A men's field jacket is a hip-length utility jacket with a stand collar, front flap pockets and a straight body, descended from army jackets and now a smart casual staple. Herno makes field jackets in wool, brushed cashmere, boucle and membrane-backed flannel, which turn the military shape into...

Continue reading

Fashion, Style Guides, What to wear

Men’s Bomber Jacket Guide: Herno L’Aviatore and 8 Luxury Picks

Posted by Gemma Deeks

October 18, 2026

A men's bomber jacket is a short, zip-front jacket gathered at the waist and cuffs, usually with a rib-knit collar, and it is the most useful casual jacket a man can own. Herno makes one of the best-known luxury versions, L'Aviatore, in recycled nylon microfibre, alongside bombers in merino,...

Continue reading

Brands we love, Fashion, What to wear

Taller Marmo Kaftans for Eid: The 2026 Guide

Posted by Gemma Deeks

October 24, 2026

Born in Dubai, Taller Marmo makes long, high-necked kaftans that suit Eid al-Fitr, Eid al-Adha and Ramadan evenings. Here is which pieces give full coverage, which need layering, and how to size them.

Continue reading

Buying Guide, Fashion, What to wear

Sequin Gown Guide 2026: 14 Designer Evening Gowns

Posted by Gemma Deeks

October 23, 2026

How to choose a sequin gown for black tie, galas and New Year's Eve, from sleeve and colour to comfort and care, led by Taller Marmo Fall 2026.

Continue reading

Brands we love, Fashion, What to wear

Taller Marmo Bridal: 12 Ivory Looks for Brides in 2026

Posted by Gemma Deeks

October 18, 2026

Taller Marmo is not a bridal house, but its ivory kaftans and fringed dresses suit the bride who wants something other than a traditional gown. Here is which piece to wear for each moment, plus sizing and bridal party ideas.

Continue reading

Fashion, Style Guides, What to wear

Max Mara Outfit Ideas: 12 Formulas for Work, Weekend and Evening

Posted by Gemma Deeks

October 23, 2026

A good Max Mara outfit starts with the coat and works inward. Pick one long camel , black and navy coat, then build underneath with a fine cashmere polo-neck , wide wool trousers , a structured leather bag and a plain shoe in a matching tone. Keep the palette to two colours and let the coat's...

Continue reading

Buying Guide, Fashion, What to wear

Zimmermann Gowns: Evening and Black Tie Styles, and How to Fit Them

Posted by Gemma Deeks

October 23, 2026

0

Zimmermann's gowns trade stiff structure for drape, lace and handwork. Here is which style suits which dress code, and how to fit one.

Continue reading

Buying Guide, Fashion, What to wear

Max Mara Dresses: Day, Work and Evening Dresses and Gowns

Posted by Gemma Deeks

October 23, 2026

A Max Mara dress is usually a clean, long line piece in a natural fabric: silk crepe de chine, wool flannel, cashmere knit and satin. The house cuts day dresses, shirt dresses for work and full length gowns for evening , and the Max Mara collection at Coveti holds more than 80 across Max Mara,...

Continue reading

Buying Guide, Fashion, What to wear

Zimmermann Maxi, Midi or Mini Dress? How to Choose the Right Length

Posted by Gemma Deeks

October 23, 2026

0

How to pick a Zimmermann mini, midi or maxi dress for weddings, races, holidays and parties, and how your height changes the right choice.

Continue reading

Buying Guide, Fashion, What to wear

Shona Joy Strapless Dress Guide: Halter and Off Shoulder Too

Posted by Gemma Deeks

October 24, 2026

0

Shona Joy strapless, halter and off shoulder dresses explained, with how each neckline is built and what to choose instead of the Ellis and Charlotte styles.

Continue reading

Buying Guide, Fashion, What to wear

Shona Joy White Dress Guide: Summer, Graduation and Engagement

Posted by Gemma Deeks

October 23, 2026

0

Every way to wear a Shona Joy white dress that is not a wedding gown, from La Lune satin maxis to lace minis and linen for summer.

Continue reading

Fashion, Style Guides, What to wear

Alémais Mini, Midi and Maxi Dresses: Which Length to Choose

Posted by Gemma Deeks

October 23, 2026

0

Alémais minis, midis, gowns and sundresses explained by length, with notes on how long each runs for your height and which suits the occasion.

Continue reading

Fashion, Style Guides, What to wear

Alémais Dress Colours: Green, Blue, Pink, White and Yellow Dresses

Posted by Gemma Deeks

October 23, 2026

0

The current Alémais dresses sorted by colour, from green and blue silks to white embroidered midis and spliced patchwork prints.

Continue reading

Style Guides, What to wear

The Denim Blazer: How to Wear Tailored Denim

Posted by Gemma Deeks

October 24, 2026

The short answer: a denim blazer is a tailored jacket, with lapels and a blazer cut, made in denim instead of wool. It sits between a jean jacket and a suit jacket, so it works over a T-shirt and jeans, over a dress and as half of a denim suit. Choose a clean, even wash, wear it with smooth...

Continue reading

Style Guides, What to wear

The Velvet Blazer: How to Wear It for Evening and Every Day

Posted by Gemma Deeks

October 24, 2026

The short answer: a velvet blazer is a tailored jacket in velvet, a fabric with a short, dense pile that catches the light. It is the easiest way to dress up for the holidays: wear it with black trousers and silk for a party, and with jeans and a T-shirt to make it everyday. Choose a deep...

Continue reading

Style Guides, What to wear

How to Wear a Blazer With Jeans: 8 Outfits That Always Work

Posted by Gemma Deeks

October 24, 2026

The short answer: match the shape of the jacket to the shape of the jean. A fitted blazer, an hourglass blazer: both work with straight and flared jeans; an oversized blazer works best with straight and slim jeans; a cropped blazer balances wide jeans. Keep the layer underneath simple, a white...

Continue reading

Style Guides, What to wear

How to Wear an Oversized Blazer Without Drowning in It

Posted by Gemma Deeks

October 24, 2026

The short answer: an oversized blazer should look intentionally big, not simply too large. Look for a wide, strong shoulder, a roomy body and a sleeve that still ends near the wrist. Wear it open over something slim, with a lean line on the bottom: straight trousers, slim jeans, a mini skirt....

Continue reading

Buying Guide, Fashion, What to wear

White Evening Gown Guide 2026: 15 Safiyaa Picks to Shop

Posted by Gemma Deeks

October 23, 2026

0

Every white and ivory Safiyaa piece worth buying in 2026, from the Resort 2027 Roshana gown to ivory midis and Golden Ivory tweed, with prices and wedding etiquette.

Continue reading

Fashion, Style Guides, What to wear

New Years Eve Dress 2026: 15 Safiyaa Sparkle Picks

Posted by Gemma Deeks

October 23, 2026

0

Crystal, feathers, gold and black Safiyaa dresses on Coveti, sorted by your New Year's Eve plan, with cold-weather options and order dates.

Continue reading