La DoubleJ Charms: How to Build a Charm Necklace

La DoubleJ calls its jewellery a way to raise your vibration, and the charms are the most personal part of it. Each one carries a motif with a meaning the house cares about: a winged scarab for transformation, a bell for new beginnings, a crest inspired by Milanese mosaics. You collect them, mix them and clip them onto the chains you already wear. Here is what each charm is made of and how I would build a necklace from them, kept strictly to what the brand states.

How to build a La DoubleJ charm necklace

1. Start with a chain. La DoubleJ suggests adding its charms to jewellery you already own, as well as to its own necklaces and bracelets. If you want a La DoubleJ base, the Lady Scarab Necklace in 24K Gold Plate and Enamel sits on a dainty 48cm chain, and the Mini Bridge Portal Necklace in 24K Gold Plate and Red Jasper has an adjustable dainty chain of 78.5cm.
2. Check the fastening. The Love and Aura charms come with a lobster clasp, so they clip straight onto a chain link. For the other charms the fastening is shown on each product page, so look there before you plan a layout.
3. Choose one focal charm. A stone charm, such as a Pillar, is the largest visual weight. Put it at the centre.
4. Add two smaller charms around it. Plain gold-plate charms, such as the Bell and the Mini Scarab, balance a coloured stone without crowding it.
5. Layer, then edit. Wear a short chain and a long chain together, and take one charm off if the look starts to feel busy.

The brand also mentions keychains and shoelaces as homes for its charms, which is a nice way to wear one you are not using on a necklace that week.

The stone charms

Pillar and Mini Pillar

The Pillar Charm in 24K Gold Plate and Aventurine is an obelisk shape in aventurine (60%) and gold-plated brass (40%), made in Italy. La DoubleJ links aventurine with compassion and generosity. There is also an amethyst Pillar, which the brand associates with empowerment and stability. For a lighter look, the Mini Pillar Charm in 24K Gold Plate and Amethyst is the smaller version, 55% amethyst and 45% brass; a clear quartz Mini Pillar is available as well.

Portal Charm

The Portal Charm in 24K Gold Plate and Rhodonite is 70% rhodonite, a stone the brand nicknames the Stone of Love. In La DoubleJ’s language the portal is a doorway to higher states of consciousness, and the house suggests pairing this charm with a Portal pendant. On Coveti that could be the Power Portal Necklace in 24K Gold Plate and Rhodonite, which shares the stone.

The gold and enamel charms

Mini Scarab and Khepri

The scarab is the house’s favourite symbol. The Mini Scarab Charm in 24K Gold Plate shows a winged scarab, the Ancient Egyptian motif known as Khepri, which stands for transformation and rebirth. It is 100% brass with gold plate. The Khepri Charm adds a rhinestone to a small scarab for a little sparkle.

Medallion Charm

The Medallion Charm in 24K Gold Plate and Green Enamel carries the Five Elements Crest, a shape inspired by Milanese mosaics. Four dots stand for fire, earth, water and air, and the sun at the centre represents Prana, the fifth element of vital energy. It is the charm I would choose for someone who loves Milan.

Bell, Love and Aura

The Bell Charm in 24K Gold Plate is believed, in the brand’s words, to ward off negative energy and to mark new beginnings, which makes it a thoughtful gift for a move and a new job. The Love Charm in 24K Gold Plate belongs to the Love family and the Aura Charm in 24K Gold Plate to the Aura family, designed around sacred geometry and shaped like a flower in bloom. Both are 100% brass with a lobster clasp, so they are the easiest charms to start with. The Mineral Charm, a Full Circle motif in brass and glass, is the brand’s symbol of togetherness.

La DoubleJ charms compared

Which La DoubleJ necklace makes the best base

The jewellery guide covers the full line, but for charms I would think about length first. The Lady Scarab Necklace is new for Autumn Winter 2026: an enamel scarab on a dainty 48cm chain, made in Italy from gold-plated metals with glass and enamel. It sits close to the collarbone, so one small charm beside the scarab is enough. The Mini Bridge Portal Necklace is much longer at 78.5cm and adjustable, so it hangs lower and suits a stone charm. The Scarab Necklace, with its Scarab and Shen Loop motif, is a third option; the Shen Loop is the emblem of what La DoubleJ calls its Sisterhood. Another base already on Coveti is the Shen Loop Necklace in 24k Gold Plate and Red Enamel.

Charm bracelets and stacking

Charms work on wrists too. The Lady Scarab Bangle in 24K Gold Plate and Rhinestone is enamelled gold-plated brass with a lobster claw closure, made in Italy, and the brand suggests wearing it with a gold chain hung with charms. For colour, the Better Together Bracelet in Bicolor Emerald and Ivory is a braided bracelet with golden studs and an adjustable slider, made by Italian artisans; it comes in several two-tone pairings that stack well. The velvet Tesoro Bracelet, embroidered with pearls and made in India, comes as a single strand and a double strand if you like a softer texture in the stack.

How to wear a charm necklace with print

La DoubleJ prints are busy in the best way, so let the necklace pick up one colour from the print. The Medallion Charm in green enamel, for instance, sits well against a print with green in it. With a slogan tee, a single scarab on a short chain is plenty. More ideas are in our La DoubleJ styling edit. Delivery and returns terms are listed on our returns page.

Frequently asked questions