Brands we love, Fashion

LOULOU Pre-Fall 2026: The Black Swan Club, and the Pieces to Buy

Brands we love, Fashion

LOULOU Pre-Fall 2026: The Black Swan Club, and the Pieces to Buy

The short answer: LOULOU Pre-Fall 2026, which the brand calls The Black Swan Club, mixes velvet with denim, puts feathers on hems and adds crystal buckles and stars. The pieces to buy are the Velvet And Denim Crystal Blazer, the Star Applique Velvet Sweatshirt and the Satin Bow Midi Skirt. Shop the full LOULOU collection on Coveti.

LOULOU is an independent Romanian label founded in Bucharest in 2012 by Andra Turcanu. The house designs in Florence, takes its energy from Los Angeles, and makes every piece in its own Bucharest atelier. Pre-Fall 2026 is its most complete collection yet: velvet tailoring, Western stars in turquoise and denim, black and ivory feathers, and a group of crystal cut-out dresses in pink, purple and red.

The key ideas

Velvet meets denim. Black velvet with denim lapels, hems and buckles.

Western stars. Turquoise stars and fringe on velvet and ivory cotton.

Black and ivory feathers. The Black Swan theme, on skirts, bralettes and shorts.

Crystal cut-outs. Structured crepe minis in bright colours.

The 12 pieces to buy

1. Velvet And Denim Crystal Blazer

Black velvet, denim lapels, glass crystal buttons.

2. Star Applique Velvet Sweatshirt

Black velvet with denim stars and turquoise fringe.

3. Embroidered Star Cotton Hoodie

Ivory cotton with a turquoise embroidered star.

4. Embroidered Star Sweatpants

The matching sweatpants.

5. Satin Bow Midi Skirt

Ivory satin with black bows and an ostrich feather hem.

6. Striped Feather Trim Midi Skirt

Black and ivory stripes with feathers.

7. Embellished Boucle Mini Skirt

Ivory boucle with a denim waistband and silver paillettes.

8. Embellished Panelled Cropped Jacket

The matching jacket.

9. Crystal Buckle Velvet Jacket

Black velvet with crystal buckled denim bands.

10. Crystal Slash Mini Dress

Pink crepe with crystal slashes.

11. Corset Mermaid Gown

The evening highlight, in pink crepe and taffeta.

12. Sequin Star Buckle Bomber Jacket

A turquoise sequin bomber with star buckles.

Summer 2026 highlights

The Summer 2026 collection, The Summer Affair, is lighter: crystal t-shirts, cotton hoodies and denim. Look at the Feed Richie First Hoodie, the Golden Hour Mini Skirt and the City Lights Jeans.

Frequently asked questions

What is the LOULOU Pre-Fall 2026 collection called?

The Black Swan Club.

What are the key pieces of LOULOU Pre-Fall 2026?

Velvet and denim tailoring, star applique sweatshirts, feather trim skirts and crystal cut-out mini dresses.

Where is LOULOU made?

In the label’s own atelier in Bucharest, Romania.

Does LOULOU Pre-Fall 2026 fit true to size?

Yes. The brand says its designs fit true to size. XS is a UK 6.

Read next: feather trim dresses, velvet blazers, and crystal hoodies.