The short answer: LOULOU fits true to size. The brand says so itself: order your regular size. On its chart XS is a UK 6, S a UK 8, M a UK 10, L a UK 12 and XL a UK 14. Shop the full LOULOU collection on Coveti, where every product lists the sizes in stock.
LOULOU is an independent Romanian label founded in Bucharest in 2012 by Andra Turcanu. The house designs in Florence, takes its energy from Los Angeles, and makes every piece in its own Bucharest atelier. The label sizes in letters, from XS to XL, with a few styles starting at XXS. Below is the brand’s own conversion and body measurement chart.
LOULOU size conversion chart
| LOULOU | UK | US | FR | IT | AU |
|---|---|---|---|---|---|
| XS | 6 | 2 | 36 | 38 | 6 |
| S | 8 | 4 | 38 | 40 | 8 |
| M | 10 | 6 | 40 | 42 | 10 |
| L | 12 | 8 | 42 | 44 | 12 |
| XL | 14 | 10 | 46 | 46 | 14 |
LOULOU body measurements (cm)
| Size | Bust | Waist | Hips |
|---|---|---|---|
| XS | 82 | 64 | 88 |
| S | 86 | 68 | 92 |
| M | 90 | 72 | 96 |
| L | 94 | 76 | 100 |
| XL | 98 | 80 | 104 |
The LOULOU model is 178 cm tall and wears an XS, a UK 6.
How each category fits
Dresses and gowns. Structured crepe and boned bodices fit close. Use your bust measurement first. See mermaid gowns for gown fit notes.
Hoodies and sweatshirts. Some styles are cut oversized and some cropped. Take your usual size and choose by shape. See our crystal hoodie guide.
Jeans. LOULOU jeans use letter sizes too. Use your waist and hip measurements. See rhinestone jeans.
Leather. Lamb leather softens with wear, so take your usual size. See leather mini dresses.
Made to order. Made to order pieces follow the same chart and take longer to dispatch.
Frequently asked questions
Does LOULOU run small?
No. LOULOU says its designs fit true to size, and it recommends ordering your regular size.
What UK size is a LOULOU XS?
A LOULOU XS is a UK 6, a US 2 and a FR 36.
What UK size is a LOULOU M?
A LOULOU M is a UK 10, a US 6 and a FR 40.
What size does the LOULOU model wear?
The model is 178 cm tall and wears an XS.
What if I am between two LOULOU sizes?
LOULOU does not publish a between sizes rule. Compare your bust, waist and hip measurements with the chart above and choose the size that matches your largest measurement.
Read next: is LOULOU a luxury brand, how to style LOULOU, and the best LOULOU pieces.
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