Romania

Loulou The Brand

Ostrich feathers and hand-applied crystals, worked as demi-couture.

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Loulou The Brand Faux Fur Vest In Ivory
Loulou The Brand Black Cut-Out Maxi Skirt
Loulou The Brand Dual-Tone Hoodie With Studs

Loulou The Brand is a fashion label from Romania. Coveti stocks 370+ Loulou The Brand styles. Edit updated 24 October 2026.

LOULOU is an independent luxury label founded in Bucharest in 2012 by Andra Turcanu. The house designs in Florence and makes every piece by hand in its own Bucharest atelier, known for rhinestone jeans, crystal hoodies, feather trim dresses and couture gowns. New this October: the full Pre-Fall 2026 Black Swan Club collection. LOULOU fits true to size, and XS is a UK 6, see the LOULOU size guide.

Showing 1–24 of 196 resultsSorted by latest

Shop Loulou: Faux Fur Jackets, Studded Leather and Crêpe Dresses

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Ivory Feather Trim Midi Skirt

$960
This product has multiple variants. The options may be chosen on the product page
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Striped Feather Trim Midi Skirt

$1,020
This product has multiple variants. The options may be chosen on the product page
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Denim Feather Trim Shorts

$660
This product has multiple variants. The options may be chosen on the product page
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Pearl Confession Hoodie

$910
This product has multiple variants. The options may be chosen on the product page
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Hold Me Close T-Shirt

$680
This product has multiple variants. The options may be chosen on the product page
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Eternal Rose Bomber

$1,410
This product has multiple variants. The options may be chosen on the product page
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Unfinished Business Jeans

$1,120
This product has multiple variants. The options may be chosen on the product page
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Champagne Plans Jeans

$680
This product has multiple variants. The options may be chosen on the product page
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The Arrival Mini Skirt

$1,410
This product has multiple variants. The options may be chosen on the product page
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After Hours Bomber

$1,120
This product has multiple variants. The options may be chosen on the product page
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Main Character Jeans

$970
This product has multiple variants. The options may be chosen on the product page
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Madame Royale Skirt

$1,410
This product has multiple variants. The options may be chosen on the product page
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Private Show Mini Skirt

$620
This product has multiple variants. The options may be chosen on the product page
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Feather-Trim Jeans

$1,200
This product has multiple variants. The options may be chosen on the product page
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Pearl-Trim Hoodie

$690
This product has multiple variants. The options may be chosen on the product page
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Crystal-Embellished Cutout Mini Dress

$1,280
This product has multiple variants. The options may be chosen on the product page
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Ivory Rose Mini Dress

$2,750
This product has multiple variants. The options may be chosen on the product page
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Crystal Strap Peplum Gown

$2,750
This product has multiple variants. The options may be chosen on the product page
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Crystal-Embellished Bustier Gown

$3,770
This product has multiple variants. The options may be chosen on the product page
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Peony Crystal Slash Top

$970
This product has multiple variants. The options may be chosen on the product page
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Draped Cut-Out Knit Gown

$2,590
This product has multiple variants. The options may be chosen on the product page
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Crystal Trim Mini Dress in Pink

$1,430
This product has multiple variants. The options may be chosen on the product page
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Crystal Belt Denim Dress

$1,560
This product has multiple variants. The options may be chosen on the product page
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Cobalt Crystal Fringe Maxi Dress

$2,160
This product has multiple variants. The options may be chosen on the product page

Frequently asked questions

Is Coveti authentic?

Yes. We operate a closed 'Protocol Network'. Every item is sourced directly from verified boutiques and brand distributors. We offer a 100% Money Back Authenticity Guarantee.

Do I have to pay customs duties?

For USA Clients, Coveti covers the majority of duties. For other regions, shipments are generally Delivered Duty Unpaid (DDU).

How do I cancel a Private Client Sourcing request?

Requests made via our Private Client Concierge can be cancelled before the deposit is paid. Once a deposit is secured, the sourcing process is final and non-refundable.

How do I know my Coveti pieces are authentic?

Every piece is verified by our authentication team before it ships, with provenance documented where available.

Can a Coveti stylist help me choose?

Yes — our personal stylists offer complimentary one-to-one appointments, virtual or in person, across occasionwear, bridal and everyday luxury.

Do prices include duties and taxes?

Duties and taxes are calculated at checkout for your destination, so there are no surprises on delivery.

Can a Coveti stylist help me choose Clothing?

Yes — our personal stylists offer complimentary one-to-one appointments to help you select clothing, virtual or in person.

Can you source a sold-out Clothing piece or size?

Often, yes — through our Blind Network we can locate sold-out clothing styles and sizes, usually within 7–14 days.

Can a Coveti stylist help me choose Dresses?

Yes — our personal stylists offer complimentary one-to-one appointments to help you select dresses, virtual or in person.

Can you source a sold-out Dresses piece or size?

Often, yes — through our Blind Network we can locate sold-out dresses styles and sizes, usually within 7–14 days.

Can a Coveti stylist help me choose Tops?

Yes — our personal stylists offer complimentary one-to-one appointments to help you select tops, virtual or in person.

Can you source a sold-out Tops piece or size?

Often, yes — through our Blind Network we can locate sold-out tops styles and sizes, usually within 7–14 days.

Can a Coveti stylist help me choose Pants?

Yes — our personal stylists offer complimentary one-to-one appointments to help you select pants, virtual or in person.

Can you source a sold-out Pants piece or size?

Often, yes — through our Blind Network we can locate sold-out pants styles and sizes, usually within 7–14 days.

Can a Coveti stylist help me choose Skirts?

Yes — our personal stylists offer complimentary one-to-one appointments to help you select skirts, virtual or in person.

Can you source a sold-out Skirts piece or size?

Often, yes — through our Blind Network we can locate sold-out skirts styles and sizes, usually within 7–14 days.

How are items sourced and how long does it take?

Source through Blind Network — typically 7–14 days.


Editor’s Guide: How to Wear LOULOU

LOULOU pairs clean tailoring with hand applied crystals, feathers and a rock and roll attitude. Let one texture lead each outfit, and keep everything around it plain.

The Crystal Mini

The look: a structured crepe mini with crystals framing a cut-out, like The Icon Mini Dress.
The fix: skip the necklace and wear a simple sandal. See our rhinestone dresses edit.

The Embellished Hoodie

The look: cotton jersey with crystal bows, lace and pearls.
The fix: wear it with a leather mini skirt and boots for evening. See crystal hoodies.

Crystal Denim

The look: straight leg jeans, shorts and jackets set with glass crystals.
The fix: a plain tee on top, a heel at night. See rhinestone jeans and rhinestone denim jackets.

LOULOU Size Guide

LOULOU sizes in letters and says its designs fit true to size, so order your regular size. The model is 178 cm and wears an XS.

LOULOU UK US FR IT Bust (cm) Waist (cm) Hips (cm)
XS 6 2 36 38 82 64 88
S 8 4 38 40 86 68 92
M 10 6 40 42 90 72 96
L 12 8 42 44 94 76 100
XL 14 10 46 46 98 80 104

LOULOU Buying Guides

Frequently Asked Questions

Where is the brand LOULOU from?

LOULOU is based in Bucharest, Romania. It was founded in 2012 by Andra Turcanu, designs in Florence, and makes its pieces in its own Bucharest atelier.

Does LOULOU run small?

No. LOULOU says its designs fit true to size and recommends your regular size. XS is a UK 6, S a UK 8, M a UK 10, L a UK 12 and XL a UK 14.

Are LOULOU pieces made to order?

Some are. Made to order pieces are made in the Bucharest atelier after you buy them and take longer to dispatch. The product page says when a piece is made to order.

How do I clean a LOULOU feather dress?

Garments with ostrich feathers must be cleaned by a specialist. Do not steam the feathers directly, since moisture makes them droop.

Are the crystals on LOULOU real glass?

The brand lists glass crystals on its embellished pieces, applied by hand in Bucharest.

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✎ Editor’s edit: Styling Loulou The Brand by Gemma Deeks →

A considered edit of Loulou The Brand, sourced through official channels and styled by our team.

Coveti curates 190+ pieces by Loulou The Brand, sourced and authenticated.