Editor’s Guide: How to Wear LOULOU
LOULOU pairs clean tailoring with hand applied crystals, feathers and a rock and roll attitude. Let one texture lead each outfit, and keep everything around it plain.
The Crystal Mini
The look: a structured crepe mini with crystals framing a cut-out, like The Icon Mini Dress.
The fix: skip the necklace and wear a simple sandal. See our rhinestone dresses edit.
The Embellished Hoodie
The look: cotton jersey with crystal bows, lace and pearls.
The fix: wear it with a leather mini skirt and boots for evening. See crystal hoodies.
Crystal Denim
The look: straight leg jeans, shorts and jackets set with glass crystals.
The fix: a plain tee on top, a heel at night. See rhinestone jeans and rhinestone denim jackets.
LOULOU Size Guide
LOULOU sizes in letters and says its designs fit true to size, so order your regular size. The model is 178 cm and wears an XS.
| LOULOU | UK | US | FR | IT | Bust (cm) | Waist (cm) | Hips (cm) |
|---|---|---|---|---|---|---|---|
| XS | 6 | 2 | 36 | 38 | 82 | 64 | 88 |
| S | 8 | 4 | 38 | 40 | 86 | 68 | 92 |
| M | 10 | 6 | 40 | 42 | 90 | 72 | 96 |
| L | 12 | 8 | 42 | 44 | 94 | 76 | 100 |
| XL | 14 | 10 | 46 | 46 | 98 | 80 | 104 |
LOULOU Buying Guides
- Rhinestone Jeans: 12 Crystal Denim Styles from LOULOU
- Crystal Hoodies: The LOULOU Embellished Hoodie Edit
- Feather Trim Dresses, Skirts and Trousers
- Rhinestone Dresses: 12 Crystal Party Dresses
- Birthday Dresses: 15 Designer Party Dresses
- Velvet Blazers and Velvet Mini Skirts
- Mermaid Gowns: 6 Designer Styles
- Leather Mini Dresses and Leather Separates
- Rhinestone Shorts and Crystal Denim Shorts
- Rhinestone Denim Jackets
- LOULOU Size Guide
- LOULOU Couture Gowns
- LOULOU Pre-Fall 2026: The Black Swan Club
- Is LOULOU a Luxury Brand?
- How to Style LOULOU
- Brands Like LOULOU
- The Best LOULOU Pieces to Shop Now
Frequently Asked Questions
Where is the brand LOULOU from?
LOULOU is based in Bucharest, Romania. It was founded in 2012 by Andra Turcanu, designs in Florence, and makes its pieces in its own Bucharest atelier.
Does LOULOU run small?
No. LOULOU says its designs fit true to size and recommends your regular size. XS is a UK 6, S a UK 8, M a UK 10, L a UK 12 and XL a UK 14.
Are LOULOU pieces made to order?
Some are. Made to order pieces are made in the Bucharest atelier after you buy them and take longer to dispatch. The product page says when a piece is made to order.
How do I clean a LOULOU feather dress?
Garments with ostrich feathers must be cleaned by a specialist. Do not steam the feathers directly, since moisture makes them droop.
Are the crystals on LOULOU real glass?
The brand lists glass crystals on its embellished pieces, applied by hand in Bucharest.


