Where to Buy Awake Mode in 2026: 5 Trusted Places

You can buy A.W.A.K.E. MODE on Coveti, which carries well over 100 pieces from the London label and ships worldwide from hubs in the UAE and Australia, with duties calculated at checkout and authenticity guaranteed. The brand also sells through its own site and through Net-a-Porter, Selfridges and Harrods.

Shoppers search the label as “Awake Mode” as often as by its dotted name. Whichever spelling you use, the same short list of authorised sellers applies. The full Coveti range lives on the A.W.A.K.E. MODE brand page.

Where can I buy A.W.A.K.E. MODE?

Five places: Coveti, the brand’s own site, Net-a-Porter, Selfridges and Harrods.

We do not quote prices for other retailers here because they change. Coveti prices are listed in USD on each product page.

Why buy A.W.A.K.E. MODE on Coveti?

Breadth, worldwide delivery and clear landed costs.

Coveti stocks the label across dresses, skirts, trousers, tops, jackets, coats, knitwear and now shoes, so you can shop most of the label’s categories in one basket. Orders ship from Coveti’s UAE and Australia hubs to customers worldwide. Duties are calculated at checkout, so you see them before you pay. Every piece is authenticity guaranteed.

The newest arrivals are the Autumn/Winter 2026 shoes, several of which are offered on pre-order. Those are marked pre-order on the product page, with expected atelier dispatch between 26 and 30 October 2026 and between 9 and 13 November 2026. The A.W.A.K.E. MODE AW26 collection guide lists which style falls in which window.

What A.W.A.K.E. MODE does Coveti stock?

Ready-to-wear from dresses to coats, plus a full run of Italian-made shoes.

Clothing

Skirts suit a label known for shifting suiting details to unexpected places. The Tailored Skirt With Jacket Collar At Hem ($1,720) is the clearest example. For dresses, the Bib-Front Maxi Dress in black ($2,000) is a strong first buy; the full range is in designer dresses. The Slit Knee Trousers in navy ($1,210) come in five colours, and the Victorian jabot top in white ($1,320) pairs with almost any of them.

Outerwear is where the asymmetry reads best from across a room. The Asymmetric Volume-Contrast Jacket ($2,080) plays a full side against a sharp one. Coats include the Flared Belted Trench Coat ($2,650) and the Flared Pea Coat With High Collar And Gold Buttons ($2,100); see more in designer coats. For knitwear, the Knitted Jumper With Front Panels ($1,960) is the anchor piece.

Shoes

Every current A.W.A.K.E. MODE shoe is made in Italy with leather upper, insole and sole, and comes with a dust bag. The Christine Cousin Shoes With Swan Heel ($1,640, 90 mm) are in stock now. The Viggo Boot in brown ($1,510, 70 mm) is a cowboy-inspired boot on a sculpted wedge, offered on pre-order. Browse the full run in designer shoes.

Which A.W.A.K.E. MODE piece should a first-time buyer start with?

Start with one piece that shows the label’s signature clearly and works with clothes you already own.

A collar-at-hem skirt is the most direct introduction: a tailoring detail moved to an unexpected place, worn with a plain knit and a flat. Trousers are the easiest daily buy, since a slit knee reads as a design decision without changing how you dress. If you would rather begin with shoes, a swan-heel pump gives you the label’s sculptural thinking in one move and sits under black tailoring as well as denim. Jackets and coats are the larger investment, and the place where the asymmetry is most visible. Whichever you pick, check the size notes first, because the brand cuts clothing in French sizes and a few shoe styles run large.

How do I know A.W.A.K.E. MODE is authentic?

Buy from the brand’s own site and the stockists named above, then check the construction details against what the label actually makes.

• Seller. Coveti guarantees authenticity on every piece. Net-a-Porter, Selfridges and Harrods are named stockists of the label.
• Name. The label is written A.W.A.K.E. MODE, with dots between the letters.
• Shoes. Current styles are made in Italy, with leather uppers, leather insoles and leather soles, and arrive with a dust bag.
• Clothing. Care labels name the country of production; the label makes its ready-to-wear in Italy, Lithuania, Poland, Portugal and Paraguay.
• Sizing. Shoes are in Italian sizes 36 to 41. Clothing is cut in French sizes FR 34 to 46, with XS to XL on jersey and knitwear.

What size should I order?

Most A.W.A.K.E. MODE shoes fit true to size; clothing on Coveti is listed in UK sizes.

Italian and EU shoe sizes are the same, and 38 EU is about a UK 5 and a US 8. The brand notes that the Viggo boots, the Gabriel Sister boot and the Lea Shoe With Palm run large, so take a size down. For clothing, FR 36 equals UK 8, FR 38 equals UK 10 and FR 40 equals UK 12. The A.W.A.K.E. MODE size guide has the full chart.

Who is behind A.W.A.K.E. MODE?

Natalia Alaverdian, former fashion director of Harper’s Bazaar Russia, founded the label in London in 2012.

It shows on the Paris Fashion Week calendar as a member of the Federation de la Haute Couture et de la Mode. Its signature is sculptural tailoring with bold asymmetry. Renee Zellweger wore the label to the 2019 Vanity Fair Oscar Party, and Rachel McAdams wore it on Jimmy Kimmel Live in 2026. Read more in our profile of Natalia Alaverdian, our take on whether A.W.A.K.E. MODE is a luxury brand, and brands like A.W.A.K.E. MODE if you want the same mood from other labels.

Frequently asked questions

Where can I buy A.W.A.K.E. MODE?

Coveti carries well over 100 A.W.A.K.E. MODE pieces and ships worldwide. The label is also sold on its own site and by Net-a-Porter, Selfridges and Harrods.

Does Coveti ship A.W.A.K.E. MODE internationally?

Yes. Coveti ships worldwide from hubs in the UAE and Australia, and duties are calculated at checkout.

Is A.W.A.K.E. MODE on Coveti authentic?

Yes. Coveti guarantees the authenticity of every A.W.A.K.E. MODE piece it sells.

Is Awake Mode the same brand as A.W.A.K.E. MODE?

Yes. Awake Mode is how many shoppers search for A.W.A.K.E. MODE, the London label founded in 2012 by Natalia Alaverdian.

Where are A.W.A.K.E. MODE shoes made?

A.W.A.K.E. MODE shoes are made in Italy. Current styles use leather uppers, insoles and soles, and each pair comes with a dust bag.

Do A.W.A.K.E. MODE shoes fit true to size?

Most styles fit true to size. The brand notes that the Viggo boots, the Gabriel Sister boot and the Lea Shoe With Palm run large, so take a size down.