Brands Like St. Agni: 10 Labels With the Same Pared-Back Ease

The closest brands to St. Agni are Toteme, The Frankie Shop, Lemaire and SIR the Label: labels that build a wardrobe from neutral colour, soft tailoring and leather with texture rather than logos. St. Agni’s own signature is woven leather, from the Slim Woven Tote in Black to its flat leather thongs, so this list ranks each peer by how close it sits on clothes, shoes and bags, and says where it parts ways.

What makes St. Agni, St. Agni

Before ranking anyone against it, it helps to pin down the benchmark. St. Agni works in a narrow palette of black, chocolate, coffee, parchment and ecru, and lets the surface do the work: woven leather, suede, croc-embossed leather, brushed lambskin. The cut is relaxed but not sloppy. Trousers sit low, jackets go cocoon-shaped, and knits cling.

Five pieces show the formula. The 90s Rouleau Minimal Pants in Black are low-rise and straight-leg in 100 per cent RWS wool, with a fine rouleau belt at the waistband. The Superfine Merino Wool Tank in Black is a second-skin RWS merino layer with fine straps. The Everyday Thong in Croc Embossed Black has tapered leather straps, a rounded toe and a 1.4cm heel. The Cocoon Leather Jacket in Black is lambskin with a pointed collar and concealed magnetic buttons. And the Woven Mini Tote in Black closes with a magnetic fastening on a slender shoulder strap.

A brand that sells two of those five ideas is a good match. One that sells four is a near neighbour.

The ranking at a glance

The closest matches

1. Toteme

Toteme is the brand St. Agni is most often grouped with, and the overlap is real. Elin Kling and Karl Lindman founded it in New York in 2014, the same year the Fells started in Byron Bay, then moved it to Stockholm a year later. Both sell a repeatable wardrobe in black, ecru and warm neutrals, and both make a flat leather flip flop in croc-embossed leather. The difference is in temperature. Toteme is city tailoring, scarf jackets and the T-Lock bags with their twist clasp. St. Agni is softer and more tactile, built around woven leather. We compare the two piece by piece in St. Agni vs Toteme, and Coveti’s brands like Toteme list works in the other direction.

2. The Frankie Shop

The Frankie Shop was founded by Gaelle Drevet and began as a Lower East Side concept store before growing into a label with stores in SoHo, the Marais and Milan. It is best known for the Bea blazer, long wool coats and relaxed trousers. If what you like about St. Agni is the low, loose trouser and the oversized jacket, this is the nearest wardrobe. It does far less in leather accessories, so pair its tailoring with St. Agni bags and shoes.

3. Lemaire

Lemaire is the Paris house Christophe Lemaire started in 1991 and has run since 2014 with Sarah-Linh Tran. Its minimalism is soft and functional, in an earthy palette, and its Croissant bag plays the role a woven tote plays at St. Agni: the accessory people recognise across a room. Lemaire leans more unisex and more workwear. St. Agni is more body-conscious, with halter tops and fitted knits.

The Australian neighbours

4. SIR the Label

SIR the Label was founded in 2014 by Nikki Campbell and Sophie Coote, and the name stands for Separates, Intimates, Ready-to-wear. It shares St. Agni’s relaxed elegance and minimal silhouettes. The difference is emphasis: SIR is stronger on bias-cut silk dresses and swimwear, while St. Agni is stronger on leather, shoes and bags.

5. Posse

Posse was founded in 2016 by Danielle Mulham and builds its collections as matching separates, a top with its skirt and a blouse with its pant, cut in the same cloth. That logic suits anyone who buys St. Agni in pairs, such as a halter top with balloon pants.

6. Christopher Esber and Camilla and Marc

Both are Sydney houses, and both are dressier than St. Agni. Christopher Esber, founded in 2010, cuts into tailoring and holds it together with a handcrafted brass ring. Camilla and Marc, founded in 2003 by siblings Camilla Freeman-Topper and Marc Freeman, sells tailoring as separates alongside merino and silk knits. For more names from the same coastline, see our guide to Australian fashion brands.

A step up in price

7. Khaite and The Row

Khaite built its name on cashmere knits and denim, and makes its bags, shoes and belts in Italy. The Row, founded by Mary-Kate and Ashley Olsen in 2006, is the far end of the logo-free idea, with double-faced cashmere and most ready-to-wear made in Italy. Both share St. Agni’s restraint but sit at a higher price, which is why our quiet luxury brands guide treats them as references rather than alternatives.

8. Jacquemus, for bags

Jacquemus, founded in Paris in 2009, overlaps with St. Agni only in one place: small, sculptural bags. A Jacquemus mini bag and a St. Agni crescent shape share a liking for curved, compact forms. The clothes are a different story, sunnier and more theatrical.

How to choose between them

Start with what you reach for first. If it is the trousers and jackets, The Frankie Shop and Toteme are the closest. If it is the knits and tanks, look at Camilla and Marc and Khaite. If it is the woven bags and leather thongs, nothing on this list fully replaces St. Agni, which is a fair answer to whether St. Agni is worth it. Most of these labels also mix well with each other: a Toteme coat over St. Agni pants and thongs reads as one wardrobe, not two. For the brand’s story and founders, read who is St. Agni.

Frequently Asked Questions

What brands are similar to St. Agni?

Toteme, The Frankie Shop, Lemaire and SIR the Label are the closest. They share St. Agni’s neutral palette, relaxed tailoring and logo-free leather. Posse, Camilla and Marc and Christopher Esber are the nearest Australian alternatives.

Is St. Agni like Toteme?

Yes, in palette and in the idea of a repeatable wardrobe, and both were founded in 2014. Toteme is sharper and more urban, built on tailoring and its T-Lock bags. St. Agni is softer and more tactile, built on woven leather bags and flat leather thongs.

Which Australian brands are like St. Agni?

SIR the Label and Posse are the closest Australian matches, both with minimal silhouettes and easy separates. Camilla and Marc and Christopher Esber are Sydney labels with a dressier, more tailored take. St. Agni itself is based in Byron Bay.

Where is St. Agni from?

St. Agni is an independent Australian design studio founded in Byron Bay in 2014 by Lara and Matt Fells. The brand says it remains headquartered in Byron Bay.

Is there a cheaper alternative to The Row with the same look?

St. Agni and Toteme both deliver a logo-free, neutral wardrobe at a lower price than The Row. St. Agni is the better pick for textured leather accessories, while Toteme is closer on tailoring.