St. Agni vs Toteme: Two Minimalist Labels Compared

St. Agni and Toteme were both founded in 2014 and both sell a neutral, logo-free wardrobe, but they start from different places. St. Agni starts from texture, with woven leather bags such as the Woven Mini Tote in Black and flat leather thongs, while Toteme starts from city tailoring and its twist-clasp T-Lock bags. Choose St. Agni for tactile accessories and a softer, beach-to-city ease, and Toteme for sharper coats and trousers; both sit side by side in Coveti’s tote bags.

The short answer, in a table

Two brands, two temperatures

The easiest way to tell them apart is to picture where each is happiest. Toteme was built in Stockholm and dresses for cold pavements: double-faced coats, scarf jackets, pleated trousers and the monogram silk scarf. Its own word for its permanent pieces is the Signatures, and the house repeats them season after season. For a full portrait, read Coveti’s who is Toteme.

St. Agni is a coastal brand. It began with footwear, added accessories and then clothing, and it still dresses for a warm climate first, which matters as the Southern-hemisphere summer starts. The fabrics are linen blends, superfine merino, silk and soft lambskin, and the shapes are lower and looser: low-rise trousers, halter tops, cocoon jackets. Both brands share a palette of black and warm neutrals, so the difference shows in feel rather than colour.

Bags: woven leather against the T-Lock

St. Agni

The brand says its woven bags were first developed in 2023 and now form a core of its accessories. The Slim Woven Tote in Black is the everyday one: a woven bovine leather body, a cotton twill lining, a double top handle and a divided middle compartment, at 32.5cm wide, 17cm high and 10cm deep. The Woven Large Tote in Black scales that up to 40cm by 29.5cm, with a single shoulder strap and an internal pocket. The Woven Mini Tote closes with a magnetic fastening. All three are made in India. Our St. Agni bags guide covers every family.

Toteme

Toteme’s bags are named in families. The T-Lock bags close with a twist clasp in place of a logo, and the belted tote folds its sides in with a strap and buckle. Coveti’s Toteme bag guide lists each family with the brand’s dimensions; every current bag states it is crafted in Italy. At Coveti, Toteme bags generally start at a higher price than St. Agni’s woven totes.

The verdict on bags

Pick St. Agni if you want a bag that reads as craft and softens with use. Pick Toteme if you want hardware and structure that hold their shape in a city commute.

Flip flops and thongs

This is where the two come closest. Toteme’s flat flip flop is croco-embossed cow leather, lined in sheep leather, on a flat leather sole. St. Agni’s Everyday Thong in Croc Embossed Black uses a bovine leather upper, a sheepskin insole and a leather and rubber outsole, with tapered straps, a rounded toe, a soft padded insole and a 1.4cm heel. Its finer sister, the Fine Flip Flop in Black, has slim straps and the same padded insole. St. Agni’s row data says both fit true to size, with 38 EU a UK 5 and a US 7 on St. Agni’s chart. For the full St. Agni line-up, including the heeled and jelly versions, see St. Agni thongs and flip flops; for the Swedish side, read Coveti’s Toteme flip flops.

Trousers, jackets and belts

Tailoring

Toteme cuts its trousers to be belted. St. Agni’s best-known pair, the 90s Rouleau Minimal Pants in Black, sits low on the hip with a straight leg, a fine waistband and its own rouleau belt detail, in 100 per cent RWS wool. Leather jackets follow the same split: St. Agni’s Cocoon Leather Jacket in Black is relaxed through the body with concealed magnetic buttons, where Toteme’s best-known outerwear piece is the double-faced wool and cashmere Signature coat, sewn without a lining.

Belts

Toteme’s leather belts are narrow, made to sit in a trouser loop. St. Agni goes wide: the Asymmetric Belt in Black starts broad on the left and tapers to the right, with brushed silver eyelets and a rouleau leather tie. If a statement waist appeals, our guide to wide leather belts shows how to wear one.

Materials and sourcing

Both brands use responsible wool standards. Toteme designs its ready-to-wear in Stockholm in RWS wool, cashmere, organic cotton, silk and Italian leather. St. Agni references LWG-rated tanneries for leather, RWS wool, GOTS organic cotton (noting that certifying at its scale is difficult), GRS recycled polyester and European Flax linen, and it has pledged at least 1 per cent of sales to 1% for the Planet since 2021.

Which one should you buy?

Buy St. Agni first if your wardrobe is built for warm weather, if you wear flats most days and if you like accessories with visible texture. Buy Toteme first if you live in coats and trousers and want bags with Italian make and hardware. Many wardrobes end up with both, and they mix well: a Toteme coat over St. Agni trousers and thongs reads as one look. For more labels in the same space, see brands like St. Agni.

Frequently Asked Questions

Is St. Agni the same as Toteme?

No. They are separate, unrelated companies that happen to share a neutral, logo-free aesthetic and a founding year of 2014. St. Agni is an Australian studio from Byron Bay, and Toteme is a Swedish house based in Stockholm.

Is Toteme more expensive than St. Agni?

Yes, at Coveti Toteme generally sits at the higher price point, most clearly in bags, which state they are crafted in Italy. St. Agni’s woven totes and leather thongs usually cost less. Prices change by season, so check the live product pages.

Do St. Agni and Toteme shoes fit the same?

Both are listed at Coveti in EU 35 to 42 without half sizes. St. Agni’s Everyday Thong and Fine Flip Flop fit true to size according to their product data, with 38 EU a UK 5 and a US 7 on St. Agni’s chart. Toteme states its own fit on each product page.

Which brand is better for bags?

St. Agni is the pick for woven leather, from the Woven Mini Tote to the Woven Large Tote. Toteme is the pick for structured leather with hardware, such as the T-Lock and belted tote families. The choice comes down to texture against structure.

Are St. Agni and Toteme quiet luxury brands?

Both are often grouped under quiet luxury because neither relies on logos and both keep to a neutral palette. Toteme leans towards tailored city dressing, while St. Agni leans towards relaxed, textured pieces for warm weather.