Brands like Totême: ten houses ranked by how close they sit
Brands like Totême: ten houses ranked by how close they sit
If you like Totême, you like a wardrobe built from archetypes in a quiet palette with the money in the fabric. That describes a short list of houses, and Coveti stocks most of them. The ten below are ranked by how close they sit to Totême, with the Coveti median price for each so the comparison is money as well as mood. Every hub linked is live and stocked on 18 September 2026.
Key facts
- Totême on Coveti: 1,518 pieces, median $980
- Closest in spirit: The Row, Khaite, Lemaire; closest in price: Lemaire and Jacquemus; the affordable route: ME+EM and The Frankie Shop
- For the bags and shoes: Bottega Veneta and Loewe above, By Far and DeMellier below
- The other Scandinavian: Ganni, which is the opposite temperament
The ten brands
1. The Row
The closest in spirit and the most expensive. New York, founded 2006 by the Olsens, median $2,605 on Coveti. Choose it for rare fibres and total austerity; choose Totême for the same restraint at a third of the price and with a runway edge.
2. Khaite
New York polish with a body-aware cut, median $2,795. Stronger in evening and statement cashmere; Totême is cooler, straighter and stronger in outerwear.
3. Lemaire
The Paris house of Christophe Lemaire and Sarah-Linh Tran, median $1,320. The nearest on price and the softest in line; more fluid and unisex where Totême is tailored.
4. Jacquemus
The south-of-France label, median $1,570. Sun, colour and a sense of humour where Totême is northern and monochrome; the bags cross-shop with the T-Lock.
5. ME+EM
The London contemporary brand, median $450. The affordable route to a similar palette and cut, at a contemporary fabric level.
6. The Frankie Shop
The New York and Paris contemporary label, median $410. Oversized tailoring and the sweatshirt end of the minimal wardrobe at a fraction of the price.
7. Ganni
Copenhagen, median $575. The other Scandinavian reference, and the opposite temperament: prints, colour and play where Totême is plain.
8. Bottega Veneta
For the bags and shoes, median $7,640. The house of the intrecciato weave and the logo-free leather good; the T-Lock and belted totes are the Totême answer at a fraction of the price.
9. Loewe
Madrid, median $4,910. Craft leather goods and a wittier ready-to-wear; cross-shopped with Totême for the bags.
10. Magda Butrym
Warsaw, median $2,750. Romantic and body-conscious, the alternative for the evening the Totême wardrobe does not cover.
How to choose
Buy Totême for the coat, the tailoring, the scarf jacket and the bags; buy The Row when the budget allows one perfect fabric; buy Khaite for the dress and the statement knit; buy Lemaire when you want the same restraint with more drape; buy ME+EM and The Frankie Shop for the basics underneath. The Totême vs The Row and Totême vs Khaite pages go deeper on the two nearest.
The Totême pieces to compare against
1. Woven Stripe Drawstring Trousers Meringue, $709
An earlier-season piece, still in stock, shown in meringue.
2. Tee knit in Black, $710
Made from 90% lyocell, 10% cashmere, shown in black.
3. Cotton summer shirt in Cornflower, $720
Made from 100% organic cotton, shown in cornflower.
4. Deep curve stretch wool tank in Black, $720
Made from 96% wool, 4% elastane, shown in black.
5. Kick Flare Denim True Vintage, $720
An earlier-season piece, still in stock, shown in true vintage.
6. Lounge trousers in Ecru, $720
Made from 100% viscose, shown in ecru.
“For us, being outside that fashion center became really interesting in defining what we do. Also, Sweden has a very modern society, it stands for equality and sustainability, so people connect with our brand on that level, too,” Karl Lindman told WWD in 2021 of the decision to base the house in Stockholm.
Frequently asked questions
What brands are similar to Totême?
The Row, Khaite and Lemaire in spirit; Jacquemus on price; ME+EM and The Frankie Shop as the affordable route; Bottega Veneta and Loewe for the bags. All are on Coveti.
What is a cheaper alternative to Totême?
ME+EM (median $450 on Coveti) and The Frankie Shop ($410) for the palette and the cut at contemporary prices.
What is the more expensive version of Totême?
The Row, at about three times the median, and Khaite.
Is Totême like Ganni?
Both are Scandinavian; that is where it ends. Ganni is print and colour, Totême is plain and monochrome.
Which bag brands are like Totême?
Bottega Veneta and Loewe above it in price for logo-free leather; By Far, DeMellier and Strathberry below.
Are all these brands on Coveti?
Yes, every hub linked on this page is live and stocked, with the same authentication and shipping.
Read next
Totême vs The Row Totême vs Khaite Is Totême a luxury brand? Price guide
More Totême guides
Every Totême page by Coveti’s fashion editor Gemma Deeks: Is it a luxury brand?, How to style, The edit, Who is Totême?, History timeline, Size guide, Shoe size guide, Price guide, Where to buy, Sale, Review, Real vs fake, Materials and care, Glossary, Who wears it, vs The Row, vs Khaite, Capsule wardrobe, The Signatures, Fall winter 2026, Spring summer 2026, Coats, Scarf jackets and coats, Jackets and blazers, Shearling, Knitwear, Dresses, Trousers, Jeans and denim, Skirts, Tops and shirts, Swim and beachwear, Leather, Bag guide, T-Lock bags, Belted tote, Shoe guide, Boots, Flip flops, Sneakers, Jewellery guide, Sunglasses, Scarves, Black, Camel, beige and brown, White and ivory.
Sources and method
Checked on 18 September 2026 by Gemma Deeks, fashion editor at Coveti. Product facts, the compositions, care lines, dimensions, heel heights and country of manufacture, are the brand’s own product-page text; counts, prices and price ranges are Coveti’s live catalogue on that date and move with stock; the founders’ biography and the house history come from the brand’s own pages and the press articles listed below, each read on the date above; the size scales are the brand’s own. Where a claim could not be checked against one of these it was left out, and where the fitting room is giving its own advice the page says so.
- toteme.com, About: the house’s own description of itself, its founders and the atelier in Stockholm
- toteme.com, Sustainability: the Signatures, the design principles, the Milkywire partnership and the 2024/25 report
- toteme.com, FAQ: shipping countries, duties, payment and returns on the brand’s own store
- toteme.com, Stores: the flagship list by country
- Totême product pages: the description, composition, care, size-guide and country-of-manufacture lines of every style (1,297 pages saved between June and September 2026)
- Elin Kling on Wikipedia
- Karl Lindman on Wikipedia
- Wikidata Q4959117
- WWD, With New Investment, Totême Shoots for the Stars (2021): the Altor minority investment, growth and margin figures and the founders’ quotes
- The Telegraph, Lisa Armstrong, 24 February 2025 (via Yahoo Life): revenue, headcount, the Paris show and Elin Kling’s quotes
- Vogue Scandinavia: Crown Princess Victoria of Sweden’s favourite Nordic brands
- The Business of Fashion, BoF 500: Elin Kling and Karl Lindman
- Coveti live catalogue, 18 September 2026: prices, sizes and stock
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