Totême has a particular hold on the quiet-luxury shopper: tonal, precise, built to last, and priced below the old-guard houses. If you love it and want to widen the wardrobe, a handful of labels share its language. Here are the brands our editors recommend alongside Totême, each stocked at Coveti.
The Row
The Row is the reference point for quiet luxury, and the closest spiritual match to Totême at the top of the market. Where Totême is Scandinavian and reachable, The Row is American and uncompromising, with the finest fabrics and a price to match. If Totême is your everyday minimalism, The Row is the investment tier above it. Explore The Row at Coveti.
Khaite
Khaite brings a little more edge to the same clean foundation. The New York label pairs minimal lines with a sensual, confident cut, strong on knitwear and denim done with a designer hand. For the Totême shopper who wants the restraint with a sharper attitude, Khaite is the natural step sideways. Browse Khaite at Coveti.
Lemaire
Lemaire is the Parisian answer to the same question Totême asks: how few pieces can a wardrobe need. The house is known for soft tailoring, fluid shapes, and a muted palette, with an emphasis on movement over structure. It suits the Totême wearer who leans relaxed rather than sharp. See Lemaire at Coveti.
ME+EM
ME+EM is the most accessible name on this list, a London label built on clever, wearable design and a strong sizing range. It does not carry the same heritage cachet, yet it delivers the considered, tonal everyday wardrobe at a friendlier price. A sensible entry point for the look. Discover ME+EM at Coveti.
Jacquemus
Jacquemus is the playful outlier. The southern-French label shares Totême’s love of clean lines and warm neutrals, then adds a sculptural, sun-bleached romance that Totême keeps in check. For the shopper who wants minimalism with a sense of humour, it is a refreshing counterpoint. Shop Jacquemus at Coveti.
How to choose
If you want the investment tier, go to The Row. For edge, Khaite. For Parisian softness, Lemaire. For value, ME+EM. For warmth and play, Jacquemus. All of them sit comfortably next to Totême in a considered wardrobe, and all combine on the same tonal palette.
Start with the Totême edit at Coveti, then read whether Totême counts as a luxury brand and our guide to how to style Totême.
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