Heart Shaped Bags: How to Wear One and the Designer Versions Worth Buying

A heart shaped bag is a statement, but it does not have to be a costume. The best ones are sculpted rather than flat, sized for real use and made in a leather that looks serious even when the shape is playful. US Google searches for “heart bag” run at about 5,400 a month, “heart shaped purse” 1,900 and “alaia heart bag” 1,000. Alaia makes the most talked about designer version, Le Coeur, and the heart motif runs right through the house, from bags to earrings and shoes. Coveti carries 18 Alaia heart bags from $1,040 to $3,120, and 46 Le Coeur pieces in total.

Key facts

• At Coveti: 18 Alaia heart bags and purses, $1,040 to $3,120.
• Le Coeur bag: a three dimensional heart with an adjustable strap and a zip, sized for a phone, a wallet and earphones.
• Sizes: Le Coeur, Le Coeur Small and the Le Coeur coin purse.
• The motif elsewhere: 28 more Le Coeur pieces, from slingbacks and mules to earrings.
• Made in: Italy, on every Alaia shoe, bag and accessory product page we checked.

What makes a good heart bag

Look for depth. A flat heart cut from leather reads as a novelty; a padded, sculpted heart reads as design. Check the strap, since a heart bag is usually worn crossbody, and check what it holds: many are too small for a phone. Le Coeur is sculpted in three dimensions and the house says it takes a phone, a wallet and earphones.

The Alaia Le Coeur range

The Le Coeur bag measures length 21 cm, height 17 cm, depth 5 cm and comes in patent leather, suede with studs and other finishes. The Le Coeur Bi-Material combines two leathers. The Le Coeur Small measures length 14 cm, height 11 cm, depth 4 cm, and the Le Coeur coin purse clips onto a bag with its hook and key ring.

How to wear a heart bag

Keep the rest simple. A heart bag in black with a black knit dress looks graphic and grown up; a red heart with denim and a white shirt is the playful version. Wear it crossbody so it sits at the hip, and avoid pairing it with other novelty pieces at the same time.

The heart beyond the bag

Le Coeur appears across the house. The Le Coeur slingbacks and the Le Coeur mules have a heart cut at the front of the shoe, and the Le Coeur Bombe earrings are domed hearts. Wear one heart piece at a time.

Heart bag sizes

House dimensions.

Heart pieces to buy

1. Le Coeur Bag in Calfskin, Black, $2,090

Heart bag. Zip closure. Dimensions: length 21 cm, height 17 cm, depth 5 cm. 100% calfskin. Made in Italy.

2. Le Coeur Bi-Material Bag in Leather, Burnt Orange, $2,090

Bi-material signature 3D heart-shaped bag. Zip closure. Dimensions: length 21 cm, height 17 cm, depth 5 cm. 100% goatskin. Made in Italy.

3. Le Coeur Small Bag in Patent Leather, Garnet Red, $1,450

Signature 3D heart-shaped mini bag. Adjustable strap for a shoulder and crossbody carry. Dimensions: length 14 cm, height 11 cm, depth 4 cm. 100% calfskin leather. Made in Italy.

4. Le Coeur Coin Purse in Goatskin, Black, $1,040

Heart shaped coin purse. Zip closure. Dimensions: length 10 cm, height 8 cm, depth 2 cm. 100% goatskin leather. Made in Italy.

5. Le Coeur Flat Slingbacks in Patent Calfskin, Black, $1,610

Flat slingbacks. Heart cut at the front of the shoe. 100% calfskin, 100% polyurethane. Made in Italy.

6. Le Coeur Bombe Earrings in Gold, $1,610

Heart shaped bombe earrings. Pierced ears (Clip + Pin). 100% brass. Made in Italy.

Buying Alaia at Coveti

Every piece is authentic and checked before dispatch, and ships worldwide by insured express courier (DHL Express and FedEx International Priority). On US orders Coveti covers the majority of import duties, and the delivery FAQ has the detail; most other regions ship Delivered Duty Unpaid. Shoes are listed in the EU sizes the house makes, with sold out sizes shown as unavailable. Full terms are in the logistics and returns protocol.

Frequently asked questions

What is the Alaia heart bag called?

Le Coeur, French for the heart.

How big is the Alaia Le Coeur bag?

length 21 cm, height 17 cm, depth 5 cm; the house says it takes a phone, a wallet and earphones.

How much is the Alaia heart bag?

$2,090 to $3,120 at Coveti on 14 October 2026; the full heart range is $1,040 to $3,120.

Can you wear a heart bag every day?

Yes, in a neutral colour such as black with simple clothes.

Is a heart bag crossbody?

Le Coeur has an adjustable strap for shoulder and crossbody wear.

Where is Le Coeur made?

In Italy.

Read next

The Alaia bags guide, the Le Teckel bag guide, how to wear statement earrings, the best Alaia pieces.

More Alaia guides

Who was Azzedine Alaia, the Alaia ballet flats guide, the Alaia bags guide, the Alaia shoes guide, the Alaia size guide, and the full Alaia collection at Coveti.

Sources and method

Checked on 14 October 2026 by Gemma Deeks, Fashion Editor at Coveti. Product facts (materials, heel heights, dimensions, sizes and country of manufacture) are the brand’s own product-page text; prices and counts are the live Coveti catalogue on that date and move with stock. Where a claim could not be checked it was left out.

• maison-alaia.com, Bags: product pages read on 14 October 2026 (descriptions, dimensions, materials)
• maison-alaia.com, Accessories: product pages read on 14 October 2026
• DataForSEO Google Ads search volume, United States, read 14 October 2026
• Coveti, logistics and returns protocol
• Coveti live catalogue, 14 October 2026: prices, sizes and stock

Gemma Deeks is Fashion Editor at Coveti. Prices, sizes and stock on this page were checked against coveti.com and maison-alaia.com on 14 October 2026.