Is Jimmy Choo a Luxury Brand? Price, Craft and Where It Is Made
Is Jimmy Choo a Luxury Brand? Price, Craft and Where It Is Made
Yes, Jimmy Choo is a luxury brand: a London fashion house founded in 1996, owned since 2017 by Capri Holdings, and known for shoes that are mostly made in Italy from nappa, patent leather, suede, satin and its own Jimmy Choo lace. At Coveti, Jimmy Choo shoes run from USD 660 for a flat to USD 6,300 for a hand-embroidered crystal pump. Browse the full range on the Jimmy Choo brand page and in our designer shoes edit, and read who Jimmy Choo is for the history.
Key Facts
- Founded in London in May 1996 by Jimmy Choo and Tamara Mellon.
- Owned by Capri Holdings since 1 November 2017, a deal valued at about GBP 896 million.
- 363 of the 437 Jimmy Choo shoes on Coveti that state a country are made in Italy.
- 252 of the 261 Jimmy Choo bags on Coveti are made in Italy.
- Coveti stocks 860 Jimmy Choo pieces: 453 shoes, 261 bags, 69 sunglasses and 45 jewellery pieces among them.
Is Jimmy Choo a luxury brand?
Yes. Wikidata describes Jimmy Choo as a British high fashion house, and the facts behind the name support that. The founder, Choo Yeang Keat, trained at Cordwainers Technical College in London and made shoes by hand in East London from 1986. British Vogue gave him an eight-page feature after London Fashion Week 1988. The ready-to-wear house, founded in 1996, has been designed since 2013 by Sandra Choi, who joined at the start.
Luxury is also a question of who owns a label. Jimmy Choo sits inside Capri Holdings, the group that also owns Michael Kors. Of the two, Jimmy Choo is the shoe-led house.
What makes it luxury, piece by piece
Look at what the shoes are made of. The Love 85 Pumps in black calf leather have a hand-sculpted leather sole. The Faiz 100 Pumps in ivory Jimmy Choo lace use the house’s own lace. At the top of the range, the Avril Pumps in crystal shimmer suede carry a hand-embroidered crystal cluster over a 100 mm spike heel. Many leather products also note leather from tanneries with Leather Working Group Gold and Silver certification.
How much are Jimmy Choo shoes?
Jimmy Choo shoes on Coveti start at USD 660. What moves a pair up the scale is the material and the handwork, not the heel height. A plain leather pump and a plain leather slingback sit near each other at the lower end. Crystal mesh, hotfix crystals, metal toe caps and pearl brooches push the price up. Hand-embroidered crystal pumps such as the Avril, Allure and Alia are the most expensive shoes in the edit.
| What you pay for | Example on Coveti | Where it sits |
|---|---|---|
| Leather, suede, patent; plain finish | Love 85, Romy 85, Elsy 70, Brigitte 100 | Entry point for heels |
| Jimmy Choo lace; metal toe cap | Faiz 100, Faiz Pump 65 | Mid range |
| Crystal chain, crystal anklet | Saeda 100, Stevie 100 | Upper mid range |
| Hand-embroidered crystal cluster | Avril, Allure, Alia | Top of the range |
Flats, sandals and sneakers open the shoe range; crystal pumps close it. Bags follow the same logic, with crystal and metal top handles above plain leather. Prices can change, so check the product page for the current figure.
What is new for autumn winter 2026/27
Of the 860 Jimmy Choo pieces on Coveti, 185 are tagged Fall Winter 2026, and 97 of those are shoes. The season leans on texture: the Love 85 Pumps in grey and black herringbone add hot-fix crystals to a tweed-like upper, and ivory satin returns on the Love 85. Eel-embossed leather appears on the Quinci 95, and croc-embossed navy on the Ixia 95. The core styles carry on beside them.
Is a Jimmy Choo bag a luxury bag?
Yes, and the bag line is large. Coveti stocks 261 Jimmy Choo bags: 73 bucket bags, 70 clutches, 53 shoulder and crossbody bags, 34 totes and top-handle bags and 29 mini bags, plus a backpack and a bag charm. The Bon Bon Bucket Bag in chai and light gold is the small drawstring bucket on a rigid top handle, with a detachable chain strap. The Cinch Small Shoulder Bag in black and gold is the gathered soft-leather line. See our Jimmy Choo bags guide for the full family.
Where are Jimmy Choo shoes made?
Most Jimmy Choo shoes are made in Italy. Of the 453 Jimmy Choo shoes on Coveti, 437 state a country, and 363 of those say Italy. The rest are specific styles:
- Sneakers: 38 of the 39 pairs, including the Sunny, Veles and most Diamond trainers, are made in Vietnam.
- Some espadrille-style wedges and flats, such as the Theia Wedge 60 and the Rafi Flat, are made in Spain.
- A small number of styles, including The Jelly flats and the Jade Ballerina, are made in China.
Bags are almost all Italian: 252 of 261 say Italy, and 8 say Romania. Sunglasses are made in Italy too, with acetate and metal frames, bio-nylon lenses and 100% UVA and UVB protection, presented with a case and cleaning pouch. The Marais Sunglasses in black are one example.
Is Jimmy Choo worth it?
It depends on what you want from a luxury shoe. Here is how we would weigh it.
Worth it for
- A classic pump you will wear for years. The Love is the signature pointed pump, made in Italy at 65, 85 and 100 mm. Black, latte and chai versions go with almost everything.
- Evening and bridal shoes. Crystal, satin and lace are where the house is strongest. Our Jimmy Choo wedding shoes guide covers the bridal styles.
- Clear sizing. Heel heights are in the style names, and Italian sizing maps cleanly to UK and US.
Think twice if
- You need half sizes from Coveti. We list whole EU sizes 35 to 42.
- You want a heel for all-day walking. Look at the block heels, the 35 to 50 mm kitten heels and the flats instead.
How does Jimmy Choo compare with other luxury shoe brands?
Jimmy Choo is usually set beside Christian Louboutin and Manolo Blahnik, the two other names shoppers search alongside it. Jimmy Choo is the London house with an Italian workshop; Louboutin is Parisian and known for the red sole; Manolo Blahnik is the Spanish-born designer based in London. We compare them in Jimmy Choo vs Louboutin vs Manolo Blahnik. On Coveti, Jimmy Choo sits alongside houses such as Amina Muaddi and Dolce and Gabbana.
Frequently Asked Questions
Is Jimmy Choo a luxury brand?
Yes. Jimmy Choo is a British luxury fashion house founded in London in 1996 and owned by Capri Holdings since 2017. Most of its shoes and bags are made in Italy.
How much are Jimmy Choo shoes?
Jimmy Choo shoes on Coveti start at USD 660. Plain leather pumps sit at the entry point for heels, while hand-embroidered crystal pumps such as the Avril are the most expensive shoes in the range.
Where are Jimmy Choo shoes made?
Most Jimmy Choo shoes are made in Italy. Most sneakers are made in Vietnam, some espadrille-style wedges and flats in Spain, and a few styles in China.
Is Jimmy Choo better than Michael Kors?
They are sister brands. Capri Holdings owns both Jimmy Choo and Michael Kors, and Jimmy Choo is the shoe-led house of the two, with most of its shoes made in Italy.
Is Jimmy Choo worth the money?
For a classic pump, an evening shoe and a bridal shoe, Jimmy Choo is worth considering because the materials and Italian making show. For all-day walking, look at the block heels, the 35 to 50 mm kitten heels and the flats.
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