Is Versace a Luxury Brand? Prices, Licences and Peers

Yes, Versace is a luxury brand: a Milan fashion house founded by Gianni Versace in 1978 and owned by the Prada Group since December 2025. At Coveti its 1,107 women’s pieces run from USD 310 to USD 30,270, with a median of USD 1,660. Browse the full Versace edit, start with designer dresses, and read who owns Versace for the corporate story.

Key facts

• Founded in Milan in 1978 by Gianni Versace; first womenswear collection shown there that year.
• Owned by the Prada Group since 2 December 2025, after a deal of about 1.25 billion euros.
• Versace prices at Coveti run from USD 310 to USD 30,270 (October 2026).
• Median price across 1,107 women’s pieces at Coveti: USD 1,660.
• Watches are Swiss made under licence by Timex Group’s Swiss luxury division, Vertime SA.
• Eyewear is made under licence by EssilorLuxottica, which has held it since 2003.

Is Versace a luxury brand?

It is. Versace has the three things that separate a luxury house from a fashion label. It has a founder and a design studio in Milan, where Gianni Versace opened the house in 1978. It has a recognisable set of codes, from the Medusa head to the Greca key border and the gold Barocco print. And it has a price structure that sits firmly at the top of the market.

Ownership confirms the position. Capri Holdings bought the house in 2018. The Prada Group completed its purchase on 2 December 2025, for about 1.25 billion euros. Lorenzo Bertelli is executive chairman, and Pieter Mulier has led design as chief creative officer since 1 July 2026.

How much does Versace cost?

Our Versace buy spans 1,107 women’s pieces, priced from USD 310 to USD 30,270. The median is USD 1,660, which is the price of the Medusa Bracelet in Gold, 18 cm. The table below shows real ranges from the edit in October 2026.

The top of the range is evening wear. The Embroidered Silk Cady Satin Gown in Navy is USD 30,270, and several other evening pieces sit above USD 15,000. The entry point is silk: printed pocket squares start at USD 310. Coveti does not run a Versace sale, so there is no discounted Versace in our edit. Our Versace sale and outlet guide explains what that means for buyers.

Are Versace watches and sunglasses luxury too?

Like most luxury houses, Versace licenses some categories to specialists. Its watches are made by Timex Group’s Swiss luxury division, Vertime SA in Lugano. They are Swiss made and the licence runs to 31 December 2031. Its eyewear is made by EssilorLuxottica, which has held the licence since 2003, with the current term running to 31 December 2029.

Licensed pieces are priced below the ready-to-wear. Our Versace watches run from USD 980 to USD 2,770, and sunglasses from USD 420 to USD 2,490. They are a sensible first step into the house, and our guides to Versace watches for women and designer belts go further. Fragrance is a third licence, held by Euroitalia; Coveti does not sell it.

How does Versace compare with other luxury brands?

Versace belongs with the houses that make glamour their subject. Its closest Italian peer in our edit is Dolce & Gabbana, which shares the love of print and gold with a softer, more romantic mood. Versace leans on Greek myth instead. Saint Laurent is sharper and more nocturnal, with black tailoring at its core. Schiaparelli is more surreal and more couture in spirit.

What sets Versace apart is volume. The colour is louder, the hardware heavier and the cut closer to the body. If that appeals, our list of brands like Versace covers twelve houses we stock with a similar appetite for drama.

Is Versace worth the money?

That depends on what you buy. The strongest value is in the pieces where the house codes do the work: a Medusa ’95 bag, a Greca cuff, a pair of Gianni pumps. These hold their identity across seasons because they are built on symbols the house has used for decades. The Medusa has been its trademark since around 1993.

Fit matters too. Most Versace pages say the fit is true to size, and our Versace size guide converts Italian sizing for clothing and shoes. Every piece we sell is 100% authentic, verified by Coveti, and designed in Milan. We ship worldwide, and most regions are Delivered Duty Unpaid.

Shop the edit

1. Embroidered Silk Cady Satin Gown in Navy, USD 30,270. The top of the house; a gown for a gala, worn with minimal jewellery.
2. Medusa ’95 Croc-Effect Top-Handle in Black and Gold, USD 3,840. A structured handbag that reads as Versace from across a room.
3. Greca Cuff Bracelet in Light Gold, Ref. 1022490, USD 1,300. The Greek key in solid form; wear it on a bare wrist.
4. Gianni Nappa Pumps 90 mm in Black, USD 1,930. A sober pump that suits trousers and dresses alike.
5. Medusa Jewel Watch in Black and Gold, USD 2,770. Swiss made, in black and gold, for a dressier wrist.
6. Medusa Biggie Cat-Eye Sunglasses in Havana, USD 570. A softer tortoiseshell take on the house frame.
7. Printed Silk Twill Pocket Square in Print, USD 310. The entry point; tie it to a bag handle.

Frequently asked questions

Is Versace considered high-end?

Yes. Versace is a Milan luxury house founded in 1978 and owned by the Prada Group since 2 December 2025. At Coveti its women’s pieces cost from USD 310 to USD 30,270, with a median of USD 1,660, which places it alongside the top fashion houses.

What is the most expensive Versace item at Coveti?

The most expensive Versace piece in our edit is the Embroidered Silk Cady Satin Gown in Navy at USD 30,270, as of October 2026. Evening wear makes up the top of the range, with several gowns and dresses priced above USD 15,000.

What is the cheapest Versace item at Coveti?

The most affordable Versace pieces at Coveti start at USD 310, for printed and jacquard silk twill pocket squares. Silk scarves start below USD 1,000, and licensed sunglasses begin at USD 420. Coveti does not run a Versace sale, so these are full prices.

Are Versace watches Swiss made?

Yes. Versace watches are made under licence by Timex Group’s Swiss luxury division, Vertime SA, based in Lugano, and they are Swiss made. The licence runs to 31 December 2031. At Coveti, Versace watches are priced from USD 980 to USD 2,770.

Does Coveti sell discounted Versace?

No. Coveti does not run a Versace sale, and there is no discounted Versace in our edit. Every piece is sold at full price, is 100% authentic, verified by Coveti, and ships worldwide. Most regions are Delivered Duty Unpaid, so local duties are paid on delivery.