La DoubleJ Swimwear: The Goddess Suit, Bikinis and Swimsuits

Holiday packing is where La DoubleJ makes the most sense to me. The house J.J. Martin started in Milan is built on prints that are meant to clash, and swimwear is the one place where nobody expects you to play it safe. The bikinis and swimsuits come in the same prints you see on the swing dresses and scarves, so a top, a bottom and a pareo can all be a different pattern and still look like they belong together.

Every piece in this edit is made in Italy from Italian Lycra, a nylon and elastane fabric. Several are reversible, with a contrast lining that gives you a second look in the same space in your case.

Which La DoubleJ swim style suits you

The Goddess Suit

If you search for one La DoubleJ swim piece, it is this one. The Goddess Suit is an asymmetric one-piece with a single shoulder strap that you tie into a bow, so you set the tension yourself, and a second small bow at the hip that is there purely for decoration. The leg is a medium cut. It looks covered up from a distance and still feels like a holiday piece.

The Palazzo Chocolate version has a hand-placed print, so the pattern sits in the right place on the body. It also comes in Plume Green, and on Coveti you will find the Goddess Suit in Blooming Tulip Placee Mint. A note on fit: La DoubleJ swimwear runs true to size, but for the Goddess Suit the brand advises tall women to take a size up.

Goddess Bikini Top and Goddess Top

For two pieces, the Goddess Bikini Top in Zooflora Mini Burgundy takes the same one-shoulder bow and turns it into a bikini top. It is reversible thanks to a contrast lining. The Goddess Top in Cocoon Blue is a fitted, fully lined version in the Cocoon Placee print, engineered to land on the body in a set position.

La DoubleJ bikinis: tops and bottoms

Triangle Bikini Top and String Bikini Bottom

The Triangle Bikini Top in Pesciolini Blue is the classic shape, with halter and back ties and a contrast lining. Its partner, the String Bikini Bottom in Pesciolini Blue, sits low on the hips with ties at each side and gives the least coverage of the bottoms. Turn it inside out and the lining becomes the outside. The brand likes the pair in clashing prints, and so do I.

Sunset Bikini

For actual swimming, the Sunset set holds better. The top has a scoop neck, wide straps and a tie at the front; the Sunset Bikini Bottom in Palazzo Chocolate is slightly high-waisted with medium coverage. Both carry the Palazzo print placed by hand, and the same print appears on the Goddess Suit and on a pareo.

Bikini Bottom and Boy Brief

The Bikini Bottom in Lemuria Pink is the everyday option between the string and the brief. It sits low on the hip with a medium rise leg and a hand-placed Lemuria print. If you want more coverage, the Boy Brief in Zooflora Mini Burgundy is cut high in the rise and is reversible. It matches the Goddess Bikini Top in the same print.

La DoubleJ swimsuits

Elle Swimsuit

The Elle has a square neckline, slim spaghetti straps and a construction that draws in at the waist. It is reversible, which makes it two swimsuits in one. The Pagoda Rust print is hand-placed.

Boop Swimsuit

The Boop Swimsuit in Zesty Yellow is the most structured piece here. It has underwire cups and boning through the waist, so it works like a soft corset, with frilled straps down an open back. If you want support, start here.

Fonda Swimsuit

The Fonda Swimsuit in Zesty Yellow is a seventies shape with a sporty shoulder, an embroidered keyhole at the front and thin straps that cross over the open back.

Pareos and cover-ups

La DoubleJ makes its pareos in prints that line up with the swimwear, which means you can match exactly and clash on purpose too. The Pareo in Palazzo Chocolate goes with the Goddess Suit and the Sunset bikini in the same print. For a contrast, put the Pareo in Lemuria Blue with the Lemuria Pink bottom. Tie a pareo low as a skirt for lunch, then knot it over one shoulder as a dress for the walk home. For the rest of the beach wardrobe, browse beachwear on Coveti.

Which size to buy

La DoubleJ swimwear comes in letter sizes from XXS to XXL and is cut true to size, so order your usual size. The one exception is the Goddess Suit, where the brand suggests tall women take a size up. Tops and bottoms are sold separately, so you can choose a different size for each. For more detail see the La DoubleJ size guide; delivery and returns terms are on our returns page.

Frequently asked questions