The Row Bags: Every Style Explained, From the Agnes to the Margaux

The Row bags are some of the most searched leather goods in fashion, and almost none of them carry a visible logo. The house that Mary-Kate Olsen and Ashley Olsen founded in New York in 2006 makes its bags in Italy and France from a small set of leathers: finely grained calfskin, polished saddle leather and calfskin suede. The shapes change slowly. This guide covers every The Row bag now at Coveti, with measurements, leathers and prices, and explains where the famous Margaux and Park Tote fit in.

The short answer

For a structured everyday bag, buy the Agnes 12. For a bag that holds a laptop and a coat scarf, buy the Agnes 15. For a polished evening and office bag, buy the Marlo 12 in saddle leather. For a shoulder bag that stays soft, buy the Parker. If you want the most distinctive shape in the edit, the E/W India is the one people will ask about.

Why are The Row bags so popular?

Three things keep demand high. The bags carry no exterior branding, so they suit women who would rather not advertise what they paid. The leathers are chosen first and the shapes second, which is the same rule The Row applies to its clothes. And the house releases the same silhouettes season after season in new leathers, so a bag bought now still matches what the house shows next year. The Margaux and the Park Tote became cult bags this way, without logos and without advertising. For more on the pricing, read why The Row is so expensive.

The Agnes: the new house shape

The Agnes is a softly structured top handle bag in finely grained calfskin, with tubular handles, gusseted side folds that let it sit flat, and a curved top zip. The calfskin is tanned without metals, which gives it an unusually soft hand. It comes in two sizes and, at Coveti, two colours.

• Agnes 12 Bag in Black, $6,570: 12.99 x 5.91 x 8.27 in (33 x 15 x 21 cm). Big enough for a phone, a card case, keys and sunglasses.
• Agnes 12 Bag in Dark Brown, $6,570: the same bag in the deep chocolate brown the house returns to every autumn.
• Agnes 15 Bag in Black, $7,450: 17.52 x 9.85 x 8.66 in (45 x 25 x 22 cm). The work size, with room for a 13 inch laptop.
• Agnes 15 Bag in Dark Brown, $7,450: the large Agnes in Dark Brown.

Both sizes are lined in lambskin and made in Italy. I would choose the 12 for most women and the 15 only if the bag replaces a tote.

The Marlo 12: saddle leather

The Marlo 12 Bag in Deep Brown ($7,310) is softly structured, with gusseted sides, a top zip and a 6.89 in (18 cm) handle drop, so it is carried in the hand. It measures 12 x 5.5 x 8.5 in (30 x 14 x 22 cm) and is made in France from polished saddle leather. Saddle leather is minimally finished, so it shows the natural lines of the hide and darkens with use. Treat it gently in the rain.

The Parker: the soft shoulder bag

The Parker is a trapeze shaped tote with flat shoulder straps and a 12.6 in (32 cm) drop, so it sits comfortably under the arm over a coat. It measures 10.24 x 9.45 x 5.51 in (26 x 24 x 14 cm).

• Parker Bag in Dark Brown, $4,660: finely grained calfskin, lined in lambskin.
• Parker Bag in Light Caramel, $4,370: calfskin suede in a warm caramel, lined in calfskin. The lighter, more casual version.

The E/W India: the bowling bag

The E/W India Bag in Deep Brown ($6,570) is an elongated bowling bag in grained calfskin with long tubular handles, piping and a branded metal padlock and key. At 13.4 x 6.7 x 5.3 in (34 x 17 x 13 cm) it is the most distinctive shape in this edit. The leather is left unfinished, so avoid cleaning products and let it age.

Where do the Margaux and the Park Tote fit in?

The Margaux is The Row’s best known bag: a soft, structured top handle bag sold in numbered sizes, such as the 10, 12, 15 and 17. The Park Tote is the house’s simple open tote, popular for work. The Agnes and the Marlo share the Margaux’s thinking (a top handle, a soft structure, a quiet finish) and the Parker does the job of the Park Tote with a zip. Coveti adds new The Row bags as the house releases them; see the full range at The Row at Coveti.

Which leather should you choose?

Grained calfskin, used on the Agnes, the Parker in Dark Brown and the E/W India, is the most forgiving day to day. Saddle leather, on the Marlo, is stiffer and glossier and develops a patina. Calfskin suede, on the Parker in Light Caramel, is the softest and needs a suede brush and dry weather. All of The Row bags in this edit are made in Italy, apart from the Marlo, which is made in France.

How The Row bags compare

The Row is often bought alongside Khaite, Bottega Veneta and Loewe, all houses that put leather and proportion ahead of a logo. Bottega Veneta signs its bags with its woven leather, and Loewe with its puzzle construction. The Row signs its bags with nothing at all, which is the point for most of its customers. For more alternatives, read our guide to brands like The Row, and for shoes to wear with them see The Row shoes guide.

Frequently asked questions

Why are The Row bags so popular?

The Row bags carry no exterior logo, use leathers chosen before the design, and keep the same shapes season after season, so they read as quiet and last. The Margaux and the Park Tote became cult bags on that basis, without advertising.

Where are The Row bags made?

The Agnes, Parker and E/W India bags at Coveti are made in Italy. The Marlo 12 is made in France. Every bag lists its country of manufacture on the product page.

What is the difference between the Agnes 12 and the Agnes 15?

Size. The Agnes 12 measures 33 x 15 x 21 cm and suits daily essentials. The Agnes 15 measures 45 x 25 x 22 cm and holds a 13 inch laptop. Both use the same finely grained calfskin and lambskin lining.

Do The Row bags have a logo?

Most The Row bags have no exterior logo. The E/W India has a branded padlock and key, and the house name appears inside the bags.

Are The Row bags at Coveti authentic?

Yes. Every bag by The Row sold by Coveti is 100% authentic and verified before dispatch, and ships worldwide with insured express delivery. Full terms are in the logistics and returns protocol.