Who Owns The Row? The Olsens, the 2024 Investors and the Brand Today

The Row is owned by its founders, Mary-Kate Olsen and Ashley Olsen, who remain its majority shareholders. In September 2024 the house took its first major outside investment: minority stakes bought by the Wertheimer family, who own Chanel, through their family office Mousse Partners, and by Françoise Bettencourt Meyers, the L’Oréal heiress, through her family company Téthys Invest. Fortune and Bloomberg reported that the deal valued The Row at about $1 billion.

The short answer

Mary-Kate and Ashley Olsen own and run The Row. Outside investors hold minority stakes. The brand is independent and is not part of a luxury group such as LVMH, Kering and Richemont.

Who founded The Row?

The Olsen sisters launched The Row in New York in 2006 and named it after Savile Row, the London street known for tailoring. They started with a single T-shirt they wanted to perfect and built a full ready-to-wear collection from there, adding bags, shoes and accessories. The house shows in Paris and runs its own stores in cities including New York, Los Angeles and London.

Who invested in The Row in 2024?

According to Fortune and Bloomberg, the 2024 round brought in four investors:

• Alain and Gérard Wertheimer, the owners of Chanel, through Mousse Partners.
• Françoise Bettencourt Meyers, the largest shareholder of L’Oréal, through Téthys Invest.
• Imaginary Ventures, the fund co-founded by Natalie Massenet, founder of Net-a-Porter.
• Saint Dominique Capital, a fund backed by Lauren Santo Domingo, co-founder of Moda Operandi.

The reported valuation of about $1 billion was not disclosed by the company; it comes from sources quoted by Fortune and Bloomberg.

Is The Row quiet luxury?

The Row is the house most often used to define quiet luxury: clothes and leather goods with no visible logo, made from expensive materials in a small number of shapes. The Olsens avoid advertising and rarely give interviews, and the house asks guests not to photograph its shows. For how to build that look, read The Row quiet luxury wardrobe.

Why does ownership matter to a buyer?

Independence explains a lot about The Row. Without a group to answer to, the house can repeat its best shapes instead of chasing trends, keep production small and invest in materials. That is part of why The Row is so expensive. It is also why its bags and shoes hold their appeal: the Margaux bag and the Marc Loafer are not replaced every season. See the full range at The Row at Coveti, and the bags and shoes in our The Row bags guide and The Row shoes guide.

Frequently asked questions

Do the Olsens still own The Row?

Yes. Mary-Kate Olsen and Ashley Olsen remain the majority shareholders of The Row after selling minority stakes to outside investors in 2024.

Who owns The Row bag company?

The Row, including its bags, is owned by Mary-Kate and Ashley Olsen, with minority investors including the Wertheimer family (owners of Chanel) and Francoise Bettencourt Meyers.

How much is The Row worth?

The 2024 minority investment valued The Row at about $1 billion, according to Fortune and Bloomberg. The company did not disclose the figure.

Is The Row owned by Chanel?

No. The Wertheimer family, who own Chanel, bought a minority stake through their family office. Chanel the company does not own The Row, and the Olsens keep majority control.

Is The Row an American brand?

Yes. The Row was founded in New York in 2006, though most of its clothes, bags and shoes are made in Italy.