Who Is Posse? The Australian Label Built on Fabric, Not Noise

Some labels arrive with a manifesto. Posse arrived with a shirt.

Danielle Mulham founded the label in Australia in 2016, and nearly a decade on it is still family owned and privately held. No investor, no group, no licensing sprawl. That matters more than it sounds, because it explains why the collections move the way they do. Posse is not chasing a quarterly silhouette. It is buying cloth it likes and cutting it into things people keep.

What Posse actually makes

Separates, mostly, and separates designed in pairs. A cami and a mini skirt cut from the same embellished mesh. A knitted jacket with a skirt to match, both trimmed in contrast crochet. A blouse and a semi-cropped pant sharing one line of glass beading at the hem. You buy them individually. You wear them together, and then you wear them apart, which is the part that earns the price.

The fabrics carry the collections. Crinkle georgette with a flocked polka dot. Viscose crochet. Silk cut with cotton so a dress has weight where it needs it. Posse says it chooses fabrics for how they feel, wear and last, and the care labels back that up: a lot of the range is hand wash and dry flat, which is what you get when a mill has been chosen for hand rather than for convenience.

Is Posse a luxury brand?

It depends what the word is doing in the sentence. Posse is not a heritage house and does not pretend to be. It sits in contemporary luxury, the band where a top runs a few hundred dollars and a jacket approaches a thousand. At Coveti the range spans roughly 200 to 1,100 US dollars.

The more useful signal is who else sells it. Posse now reaches more than 80 stockists worldwide, among them Net-a-Porter, MyTheresa, Moda Operandi, Selfridges and Nordstrom. Buyers at that level do not take a brand on charm. In 2026 the label opened its first flagship store in New York City, which is a considerable distance from a small Australian studio in 2016.

How Posse fits an Australian wardrobe, and everyone else’s

Australian labels have a reputation for resort dressing, and Posse can absolutely do the long lunch. Look closer and the range is less seasonal than that. The knitwear is built for a cool morning. The tailored pants are cropped for a heel. The embellished pieces are occasion clothes that happen to be separates, so the beaded cami that went to a wedding goes to dinner in January under a blazer.

That is the argument for the label in a northern-hemisphere wardrobe. You are not buying a holiday. You are buying two pieces that work in four combinations.

What to buy first

• A set. Start with a matching top and skirt. It is the clearest expression of what the label does and the fastest way to understand the fit.
• The knitwear. The crochet-trimmed jackets and vests are the pieces that get worn most, because they layer over almost anything already in the wardrobe.
• One embellished piece. A beaded cami earns its keep across years of occasions in a way a whole embellished dress rarely does.

Sizing

Posse sizes XXS through XXL and states plainly that its styles fit true to size. Take your normal size. The cut is neat through the body, so if you like room across the bust, size up rather than down. Full conversions sit on the Posse brand page.

Questions we get asked

Who founded Posse and when?

Danielle Mulham founded Posse in Australia in 2016.

Who owns Posse?

Posse is privately owned and family run. It has stayed independent since 2016.

Where is Posse made?

Posse designs in Australia. The label does not publish a manufacturing country on its product pages, so Coveti lists Posse as designed in Australia and makes no claim beyond that.

Is Posse worth the money?

If you wear separates, yes. The value sits in the pairing: two pieces bought together give you the set and two more outfits on their own. If you only want one statement dress a year, the case is weaker.

Does Posse run true to size?

Yes. Posse states its styles fit true to size and recommends taking your normal size.

Where can I buy Posse?

Posse sells through more than 80 stockists worldwide including Net-a-Porter, MyTheresa, Moda Operandi, Selfridges and Nordstrom, through its own stores, and at Coveti. Read next: brands like Posse and the Resort 2027 edit.