Who Is Simon Miller? The Los Angeles Label Explained

Simon Miller is a Los Angeles fashion label, founded in 2008, that began with denim and now makes colourful ready-to-wear, shoes, bags and jewellery. Coveti carries 199 pieces of the current full price collection; shop the Simon Miller collection at Coveti and browse our designer dresses to see it next to the labels it is shopped with.

Key facts

• Founded: 2008, in Los Angeles
• Started as: a denim label
• Today: a lifestyle brand covering ready-to-wear, footwear, bags and jewellery
• Leadership: Chelsea Hansford, CEO and Creative Director
• Known for: bold stripes, fringe, hand-knit crochet, sequins and the Loch poplin button up
• At Coveti: 199 pieces from $270 to $1,270

From denim to a full wardrobe

Simon Miller started in 2008 as a denim label in Los Angeles. Over the following years it widened into clothing, shoes and bags, and today the brand calls itself a lifestyle label. Chelsea Hansford is the CEO and Creative Director, and the brand’s own About page says the collections reflect her bold, mod way of living. The studio is in Los Angeles, and the company still designs there.

The name confuses people because there is no designer called Simon Miller behind it. It is a brand name, not a person, and the brand writes it as one word in capitals, SIMONMILLER, on its labels and site.

What the clothes look like

Colour comes first, often in stripes: the house names its colourways things like Ocean Stripe, Primary Stripe and Gummy Green, and it cuts them into simple shapes so the pattern does the talking. Texture comes second. You will see swinging fringe on skirts, coats and pants, hand-knit crochet on minis and tops, tinsel knits and teardrop sequins for the party season.

The anchor of the range is plain by comparison: the Loch poplin button up, a stretch cotton poplin shirt with a cut-out back and an adjustable tie, which the brand calls its all-time bestseller. Read our Simon Miller tops and shirts page for how it fits.

What Coveti carries

Coveti only lists Simon Miller pieces that are full price at the brand and that come with a proper product shot, so sale stock and campaign-only images are left out. The Fall 2026 collection makes up most of the edit, with Resort 2027 and summer pieces alongside.

Signature pieces to know

• The Za Za knit fringe skirt: a fitted knit maxi skirt with tiers of fringe, made in solid colours and stripes. See Fringe skirts.
• The Beep Beep crochet mini: a low-rise hand-knit crochet skirt of linked medallions. See Crochet dresses and skirts.
• The Fountain sequin dress: a sleeveless V-neck mini in allover sequins. See Sequin mini dresses.
• The Pia poplin pant: a wide-leg striped trouser that matches the Loch shirt. See Striped pants.

Our view

I recommend Simon Miller to clients who want colour that still looks grown up. The cuts are easy and forgiving, so the stripe, the fringe and the crochet carry the outfit. Prices sit below the big European houses, which makes it a smart choice for holiday and party dressing. If you are comparing labels, our Brands like Simon Miller page sets it next to Cult Gaia, La DoubleJ and Alemais.

Frequently asked questions

Who owns Simon Miller?

Simon Miller is a privately held Los Angeles company. Its CEO and Creative Director is Chelsea Hansford, as listed on the brand’s own About page.

Is there a real Simon Miller?

No. Simon Miller is a brand name rather than a designer’s name. The label writes it as SIMONMILLER.

When was Simon Miller founded?

Simon Miller was founded in Los Angeles in 2008. It began as a denim label before moving into clothing, shoes and bags.

Where is Simon Miller based?

The brand designs from its studio in Los Angeles. Its ready-to-wear is labelled as imported on the product pages.

What is Simon Miller known for?

Bold stripes, fringe, hand-knit crochet and sequins, cut into simple shapes, plus its best-selling Loch poplin button up and its bags and shoes.

Is Simon Miller a luxury brand?

It is a premium contemporary label. At Coveti most pieces cost between $270 and $1,270, which is below the big European luxury houses.

More Simon Miller guides

Every Simon Miller page by Coveti fashion editor Gemma Deeks: Simon Miller dresses guide, Simon Miller skirts guide, Simon Miller tops and shirts, Simon Miller knitwear and knit sets, Simon Miller size guide, Simon Miller Fall 2026, Fringe skirts, Crochet dresses and skirts, Sequin mini dresses, Striped pants, Poplin shirts, Brands like Simon Miller. Shop every Simon Miller piece in stock.

Sources and method

Checked on 26 October 2026 by Gemma Deeks, fashion editor at Coveti. Fabric, care and fit notes are the brand’s own product page text; prices are Coveti’s live catalogue on that date and move with stock. Where a claim could not be checked it was left out, and where the page gives our own styling advice it says so.

• simonmillerusa.com, About us: lifestyle brand, Los Angeles studio, Chelsea Hansford as CEO and Creative Director
• simonmillerusa.com, Clothing: product pages with composition, care and the brand’s own sizing notes (332 pieces read on 26 October 2026, 199 full price pieces with a packshot carried by Coveti)
• Fashion Model Directory, Brand of the Week: Simon Miller, the Los Angeles label founded in 2008 and its denim beginnings
• Coveti live catalogue, 26 October 2026: prices and stock