Alanui in Italy: The Milan Label in Its Home Market
Alanui in Italy: The Milan Label in Its Home Market
Italy is where Alanui was born and where it is searched most: the Milan label, founded in 2016 by Carlotta and Nicolo Oddi, makes every piece in Italy, and Italian shoppers look for the Alanui cardigan more than anyone else. This guide covers Italian sizing, the pieces that suit Italian winters and how to buy from the Alanui collection at Coveti.
Key facts
- Alanui is a Milan label and every piece is made in Italy
- Italy is its biggest search market
- Alanui M is an Italian 42
- Searches peak in October and November
Why Alanui matters in Italy
Alanui is a Milan brand, with its company address on Via Torquato Tasso, and Italian knitwear craft is its foundation: the double jacquard, the hand-finished fringe and the hours of assembly on each cardigan. Searches for the brand in Italy peak in October and November, when the cardigans come out for autumn in Milan, Rome and the mountains.
Italian sizes
| Alanui | XS | S | M | L | XL |
|---|---|---|---|---|---|
| Italia | 38 | 40 | 42 | 44 | 46 |
| UK | 6 | 8 | 10 | 12 | 14 |
The Giorgio Armani for Alanui tailoring, such as the Giorgio Armani for Alanui Trouser in Navy, is sold in Italian sizes 36 to 42. Full details are in the Alanui size guide.
What to buy for an Italian winter
1. Bandana Jacquard Cardigan in Black Multicolour
The cardigan con frange Italians know best, in cashmere.
2. Icon Jacquard Coat in Canvas and Coffee
A long jacquard coat for the Dolomites and the north.
3. Finest Cardigan in Coffee
A plain cardigan lungo in cashmere and silk, the quiet Milanese choice.
4. Sweet Winter Turtleneck in Black Multicolour
A Fair Isle-inspired roll neck for Cortina weekends.
How Italians wear it
Belted over a white shirt and well-cut jeans in the city, with loafers. In the mountains, over a roll neck with snow boots. In summer by the sea, the cashmere and linen versions go over a swimsuit at aperitivo time.
Shipping
Coveti ships worldwide by DHL Express and FedEx International Priority, insured, with a signature on delivery, from its UAE and Australia hubs. Most regions ship Delivered Duty Unpaid, so local duties and taxes are payable on import; see the logistics and returns protocol.
Alanui at a glance
| Founded | 2016, in Milan, by siblings Carlotta and Nicolo Oddi |
| Name | Hawaiian for “great path” |
| Known for | The Icon cardigan: oversized, buttonless, fringed and belted, knitted in double jacquard |
| Leadership | Carlotta Oddi, creative director, and Nicolo Oddi, chief executive |
| Ownership | Founder owned. New Guards Group held a stake from 2017 until the siblings bought it back in March 2025 |
| Made in | Italy, every piece |
| Materials | Cashmere, virgin wool, silk and linen blends, with denim and corduroy for trousers |
| Sizes | Letters XS to XL. XS is a UK 6, S a UK 8, M a UK 10, L a UK 12 and XL a UK 14 |
Frequently asked questions
Is Alanui an Italian brand?
Yes. Alanui was founded in Milan in 2016 by Carlotta and Nicolo Oddi, and every piece is made in Italy.
What Italian size is Alanui M?
An Alanui M is an Italian 42 and a UK 10.
What is a cardigan con frange?
A fringed cardigan. The Alanui Icon cardigan, with its fringed edge and tie belt, is the best known luxury example.
Does Coveti ship Alanui to Italy?
Yes. Coveti ships to Italy by DHL Express and FedEx International Priority, insured and signed for.
Read next: Alanui in Europe, Who is Alanui, The Alanui cardigan guide.
By Gemma Deeks, Coveti Fashion Editor. Updated 20 October 2026.
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