Alanui in the USA: US Sizes, Best Pieces and Delivery
Alanui has deep American roots: the brand began with a 1970s cardigan found at a Pasadena flea market, and its collections travel between the American West and Hawaii. For US shoppers, an Alanui S is roughly a US 4 and an M a US 6. This guide covers US sizes, the most American pieces in the Alanui collection at Coveti and delivery, with a look at the cardigans and denim.
Key facts
- Alanui began with a vintage cardigan found in Pasadena
- Alanui S is roughly a US 4 and M a US 6
- Motifs come from the American West and Hawaii
- Every piece is still made in Italy
An American story, made in Italy
Carlotta Oddi found the vintage cardigan that started Alanui in Pasadena, California, and the brand's motifs come from American road trips: ranch bandanas, wild horses, desert canyons and Hawaiian islands. The difference is that everything is made in Italy, in cashmere and virgin wool.
US sizes
| Alanui | XS | S | M | L | XL |
|---|---|---|---|---|---|
| US (approx.) | 2 | 4 | 6 | 8 | 10 |
| UK | 6 | 8 | 10 | 12 | 14 |
The US row follows the standard UK to US step of four. Jeans use waist sizes in inches. See the Alanui size guide.
The most American pieces
1. Wild Wild Cardigan in Coffee Multicolour
Wild horses across the open West.
2. Hawaiian Sunset Cardigan in Onda Multicolour
A Hawaiian sunset in double jacquard.
3. Spirit Of The West Jacket in Tabacco
A fringed felted blazer, ranch style in virgin wool.
4. College Of Aloha Cardi-Bomber in Evergreen Multicolour
A varsity cardi-bomber with lambskin fringe.
5. Tex-Hawaii Roundtrip Regular Denim Pants in Medium Wash
Regular-leg Italian denim in medium wash.
Delivery to the US
Coveti ships worldwide by DHL Express and FedEx International Priority, insured, with a signature on delivery, from its UAE and Australia hubs. Most regions ship Delivered Duty Unpaid, so local duties and taxes are payable on import; see the logistics and returns protocol.
Alanui at a glance
| Founded | 2016, in Milan, by siblings Carlotta and Nicolo Oddi |
| Name | Hawaiian for “great path” |
| Known for | The Icon cardigan: oversized, buttonless, fringed and belted, knitted in double jacquard |
| Leadership | Carlotta Oddi, creative director, and Nicolo Oddi, chief executive |
| Ownership | Founder owned. New Guards Group held a stake from 2017 until the siblings bought it back in March 2025 |
| Made in | Italy, every piece |
| Materials | Cashmere, virgin wool, silk and linen blends, with denim and corduroy for trousers |
| Sizes | Letters XS to XL. XS is a UK 6, S a UK 8, M a UK 10, L a UK 12 and XL a UK 14 |
Frequently asked questions
What US size is Alanui M?
Alanui M is roughly a US 6 and a UK 10.
Is Alanui an American brand?
No. Alanui is Italian, based in Milan, but its story began with a vintage cardigan found in Pasadena and its motifs come from the American West and Hawaii.
Does Coveti ship Alanui to the US?
Yes. Coveti ships to the US by DHL Express and FedEx International Priority, insured and signed for.
Do Alanui jeans use US sizes?
They use waist sizes in inches, from 25 to 30, like most US denim.
Read next: Who is Alanui, Western cardigans, Where to buy Alanui.
By Gemma Deeks, Coveti Fashion Editor. Updated 20 October 2026.