Brands Like Alanui: Five Labels for Statement Knitwear
Brands Like Alanui: Five Labels for Statement Knitwear
The closest brands to Alanui are the luxury knitwear houses that treat a cardigan as a statement: Brunello Cucinelli for Italian cashmere, N.Peal for a specialist's range, Guest in Residence for playful colour, and Max Mara for coat-weight knits. None of them does the fringed jacquard quite like Alanui, which is why it remains the reference for the oversized jacquard cardigan.
Key facts
- Closest alternatives at Coveti: Brunello Cucinelli, N.Peal, Guest in Residence and Max Mara
- None knits the fringed double jacquard cardigan like Alanui
- Most dupes are printed acrylic, not knitted jacquard
- Alanui Finest is the plain version of the Icon
What to look for in an Alanui alternative
Alanui has four codes: an oversized wrap shape, motifs knitted in double jacquard, fringed edges and Italian manufacturing. An alternative will usually share one of them, sometimes two. Decide which matters most to you, the yarn, the pattern and the shape, before you compare.
The alternatives
1. Brunello Cucinelli
The benchmark for Italian cashmere, made in Solomeo in Umbria. The knits are quieter and more tonal than Alanui, often with sequin and monili details instead of jacquard. Choose it for understated luxury.
2. N.Peal
The London cashmere house founded in 1936. It offers more weights, colours and classic shapes than Alanui, and its fur-trimmed cardigans are a softer take on the statement knit. Read our guide to the best cashmere brands.
3. Guest in Residence
Playful cashmere in bright colours and graphic stripes. Less craft-heavy than Alanui and lighter on the wallet, with the same sense of fun.
4. Max Mara
For the coat side of Alanui: long, belted, cardigan-like coats in wool and cashmere. The wrap shape echoes the Icon fit, without the pattern.
5. Alanui Finest
If you want Alanui without the motif, the brand's own Finest line is the answer. The Finest Cardigan in Coffee keeps the Icon shape in plain cashmere and silk.
Is there an Alanui dupe?
Plenty of fringed, belted jacquard cardigans are sold as Alanui dupes, and many are printed instead of knitted, in acrylic blends. If the look is what you love, they give a taste of it. If you want the weight, the double jacquard reverse and the Italian finish, there is no substitute for the real piece. Our fringe cardigans guide and western cardigans edit cover the style at different levels.
How Alanui compares at a glance
| Brand | Signature | Made in | Look |
|---|---|---|---|
| Alanui | Fringed jacquard Icon cardigan | Italy | Graphic, bohemian |
| Brunello Cucinelli | Cashmere with monili details | Italy | Quiet, tonal |
| N.Peal | Cashmere classics in many weights | Mongolia and China | Classic, British |
| Guest in Residence | Colourful cashmere | Varies | Playful |
| Max Mara | Wrap coats and knits | Italy | Tailored, minimal |
Alanui at a glance
| Founded | 2016, in Milan, by siblings Carlotta and Nicolo Oddi |
| Name | Hawaiian for “great path” |
| Known for | The Icon cardigan: oversized, buttonless, fringed and belted, knitted in double jacquard |
| Leadership | Carlotta Oddi, creative director, and Nicolo Oddi, chief executive |
| Ownership | Founder owned. New Guards Group held a stake from 2017 until the siblings bought it back in March 2025 |
| Made in | Italy, every piece |
| Materials | Cashmere, virgin wool, silk and linen blends, with denim and corduroy for trousers |
| Sizes | Letters XS to XL. XS is a UK 6, S a UK 8, M a UK 10, L a UK 12 and XL a UK 14 |
Frequently asked questions
What brands are similar to Alanui?
Brunello Cucinelli for Italian cashmere, N.Peal for classic cashmere, Guest in Residence for playful colour and Max Mara for wrap coats are the closest alternatives stocked at Coveti.
Is there a cheaper alternative to Alanui?
Guest in Residence offers playful cashmere at a lower price. Fringed jacquard dupes exist, but most are printed and made from acrylic blends.
What is the Alanui dupe?
Many fringed, belted jacquard cardigans are sold as dupes. They copy the look, but not the knitted double jacquard, the cashmere and the Italian manufacturing.
Is Alanui better than Brunello Cucinelli?
They do different things. Alanui is graphic and bohemian, built around the jacquard cardigan. Brunello Cucinelli is quiet, tonal Italian cashmere and tailoring.
Read next: Is Alanui worth it, Who is Alanui, Oversized cardigans for women.
By Gemma Deeks, Coveti Fashion Editor. Updated 20 October 2026.
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