Brands we love, Buying Guide, Fashion

The Best Luxury Ski Brands: 9 Labels Worth Knowing

Brands we love, Buying Guide, Fashion

The Best Luxury Ski Brands: 9 Labels Worth Knowing

The best luxury ski brands combine real mountain heritage with fashion-level cut. Our shortlist: Fusalp (Annecy, 1952), Bogner (Munich, 1932), Moncler Grenoble, Perfect Moment (Chamonix, 1984), Goldbergh, Toni Sailer, Yves Salomon, Mackage and Moose Knuckles. Below, Coveti profiles each one with who it suits, starting with Fusalp, the French house behind much of our luxury skiwear edit.

What is a high-end ski brand?

A high-end ski brand does two jobs at once. It has to keep you warm and dry on a mountain, and it has to look like fashion on a terrace. The labels on this list earn the title through some mix of the following: a long competition history, tailoring and design talent, certified down and real testing, and boutiques in the resorts that matter. Price alone does not make a luxury ski brand. Heritage, cut and construction do.

We have kept every fact below to what the brands and reliable sources confirm. For a single brand in depth, our Fusalp review shows the level of detail to expect, and our Yves Salomon vs Moncler vs Mackage comparison covers three of the names here head to head.

The luxury ski brands at a glance

Brand Origin Founded Known for
Fusalp Annecy, France 1952 Tailored fuseau ski pants, fitted ski suits, down jackets
Bogner Munich, Germany 1932 Sporty luxury skiwear with a long Olympic link
Moncler Grenoble Moncler founded near Grenoble, France 1952 (Moncler) Moncler’s dedicated ski line, built on its down heritage
Perfect Moment Chamonix, France 1984 Graphic, colourful ski suits and jackets
Goldbergh Amsterdam, Netherlands Around 2009 Women’s skiwear blending fashion and performance
Toni Sailer Austria Not confirmed Premium ski fashion under a champion’s name
Yves Salomon Paris, France Family business from 1920 Fur and shearling heritage, luxe outerwear
Mackage Montreal, Canada 1999 Sharp down coats and ski pieces
Moose Knuckles Canada 2009 Slim, street-savvy down parkas

1. Fusalp

Fusalp was founded in 1952 in Annecy by two tailors, Georges Ribola and Rene Veyrat. Its name comes from the “fuseau des Alpes”, the stretch ski trouser it industrialised. Fusalp worked with the French Ski Federation, made its first competition ski suit for the 1966 World Championships in Portillo and dressed champions such as Jean-Claude Killy and the Goitschel sisters. Today it is owned by the Lacoste family (Philippe Lacoste and Sophie Lacoste-Dournel), designs in France and tests in its Annecy laboratory, which runs more than 8,000 tests a year.

The pieces to know: the Elancia Ski Pants in Black, the house fuseau; the Clarisse Ski Suit in Navy and Black; the Barsy Down Jacket in Black, rated 5 out of 5 for warmth; and the Misha Coat in Black for town.

Who it’s for: skiers who want a slim, tailored silhouette with genuine French ski history. Read the full Fusalp history.

2. Bogner

Bogner began in 1932, when skier Willy Bogner Sr. opened a ski shop on Schommerstrasse in Munich. At the 1936 Winter Games in Garmisch-Partenkirchen, the German team wore a Bogner design for the first time, and the brand’s Olympic link has run through its history since. Maria Bogner, his wife, shaped the label’s design, and she is credited with developing practical stretch ski pants.

Who it’s for: skiers who want sporty German luxury with bold colour and a strong technical side. Explore Bogner, and see how it compares in Fusalp vs Bogner.

3. Moncler Grenoble

Moncler was founded in 1952 in Monestier-de-Clermont, a mountain village near Grenoble, and its name is an abbreviation of that village. Its down jackets were chosen for the Italian K2 expedition in 1954, and at the 1968 Winter Olympics in Grenoble it was official supplier to the French downhill ski team. Moncler Grenoble is the house’s dedicated ski line.

Who it’s for: skiers who love Moncler’s down and want its most mountain-focused pieces. We compare the two 1952 houses in Fusalp vs Moncler Grenoble.

4. Perfect Moment

Perfect Moment was founded in 1984 in Chamonix by Thierry Donard, a professional skier and extreme sports filmmaker, who began by making apparel for his team of freeride skiers and surfers. The brand later passed to new owners, Jane and Max Gottschalk. Today it is known for graphic prints and bright ski suits.

Who it’s for: skiers who want colour, pattern and a look that photographs well. Explore Perfect Moment, and see Fusalp vs Perfect Moment.

5. Goldbergh

Goldbergh is an Amsterdam brand founded by sportswear designer Lieke van den Berg and entrepreneur Sandra Peet. It focuses on women’s skiwear that blends fashion and performance, for the slopes and beyond.

Who it’s for: women who want an unapologetically glamorous ski wardrobe.

6. Toni Sailer

Toni Sailer is an Austrian premium ski fashion label that carries the name of the Kitzbuhel ski champion, and it has a shop in Kitzbuhel itself. The founding date varies between sources, so we leave it out.

Who it’s for: skiers drawn to Austrian Alpine style and a quieter, classic look.

7. Yves Salomon

Yves Salomon is a Paris house whose story as furriers goes back to 1920, when Gregory Salomon brought his trade to France. Four generations later, it makes full ready-to-wear collections, with shearling, fur-trimmed parkas and down jackets that move easily from the slopes to the city. Shop the Yves Salomon edit at Coveti.

Who it’s for: apres ski dressers who care most about texture and luxurious outerwear.

8. Mackage

Mackage was founded in Montreal in 1999 and is led by designers Eran Elfassy and Elisa Dahan. It is known for sharp, structured outerwear, and its ski range applies the same lines to the mountain. Read our Mackage ski wear guide, and shop Mackage at Coveti.

Who it’s for: city skiers who want one coat that looks as good on the street as on the lift.

9. Moose Knuckles

Moose Knuckles is a Canadian outerwear label founded in 2009 by Noah Stern and Ayal Twik. It took on the heavyweight parka market with slimmer cuts and street-savvy marketing. Shop Moose Knuckles at Coveti, and see our guide to brands like Moose Knuckles.

Who it’s for: buyers who want serious down warmth with an urban edge.

Which French ski brands are the best?

Three names on this list have French roots. Fusalp is the most French of all: founded in Annecy, still headquartered there, designed in France and tested in its Annecy lab. Moncler was founded near Grenoble, and Perfect Moment was born in Chamonix. If you want a French ski brand with the deepest competition story, Fusalp is the one, and its pieces are made by partner workshops abroad, as our guide to where Fusalp is made explains.

For more on choosing the jacket itself, see our guide to the best women’s ski jackets.

Frequently Asked Questions

What is a high-end ski brand?

A high-end ski brand combines technical protection with fashion-level design. Fusalp, Bogner, Moncler Grenoble and Perfect Moment are good examples, each with a long history in skiing and a strong design identity.

What are considered good ski brands?

For luxury skiwear, good brands include Fusalp, Bogner, Moncler Grenoble, Perfect Moment, Goldbergh, Toni Sailer, Yves Salomon, Mackage and Moose Knuckles. Choose by the look you want and the warmth you need.

What brand do Olympic skiers wear?

National teams sign their own supplier deals, and these change over time. Bogner first dressed the German team at the 1936 Games, Fusalp dressed French champions in the 1960s, and Moncler supplied the French downhill team at Grenoble in 1968. Today Fusalp is official partner of the GB Team.

What is the coolest ski brand?

It depends on your style. Perfect Moment is the boldest for colour and print, Goldbergh the most glamorous, and Fusalp the most tailored, with a French racing heritage that goes back to 1952.

What are the best French ski brands?

The best-known French ski brands are Fusalp, founded in Annecy in 1952, Moncler, founded near Grenoble in 1952, and Perfect Moment, founded in Chamonix in 1984.