Brands Like The Frankie Shop: 10 Alternatives for 2026

The best brands like The Frankie Shop are Toteme, The Row, Khaite, Lemaire and Ganni, followed by Essentiel Antwerp, Camilla and Marc, Veronica Beard, Rotate Birger Christensen and Gabriela Hearst. Each shares part of its relaxed tailoring and neutral palette, and Coveti stocks all ten next to The Frankie Shop.

The Frankie Shop built its name on oversized suiting. The brand says the label “became synonymous with smart, oversized suiting”, and FashionUnited (2022) lists its founding pieces as the oversized blazer, the tailored trouser and the oxford shirt. So the useful question for a shopper is which other labels do that job, and which do something adjacent. Below, each alternative gets what it shares with The Frankie Shop and how it differs, followed by a comparison table.

What makes a brand similar to The Frankie Shop?

A brand is similar to The Frankie Shop when it builds a wardrobe around oversized tailoring, neutral colours and pieces that work on repeat.

That is the Frankie Shop formula, set by founder Gaelle Drevet, a French former ABC News producer who moved to New York. The Bea Blazer in Chocolate ($670 on Coveti) is the clearest example: oversized fit, boxy silhouette, peak lapels. Pair it with the Gelso Pleated Twill Trousers in Black ($335) and the Lui Organic Cotton Shirt in White ($390) and you have the uniform. Read who is behind The Frankie Shop for the full story.

Price matters too. The Frankie Shop sits at contemporary designer pricing, well below the big luxury houses. Some of the labels below sit close to that; others cost several times more.

10 brands like The Frankie Shop

These ten labels are all stocked on Coveti, ordered from the closest match to the most distinct.

1. Toteme

What it shares: Toteme is the nearest match in mood. The Stockholm label builds on neutral tailoring, long coats and clean shirting, with the same uniform approach.

How it differs: Toteme cuts closer to the body and leans more Scandinavian minimal, with less of the deliberate slouch. Prices are generally higher.

2. The Row

What it shares: The Row, the Olsen sisters’ label, shares the generous proportions and the muted colour story. Both make oversized coats and trousers that look best worn simply.

How it differs: The Row works at the top of the luxury market, with fabrics and prices to match. The Frankie Shop is the entry point to the same silhouette.

3. Khaite

What it shares: Khaite is another New York label with sharp tailoring, strong-shouldered jackets and leather outerwear that sits close to the Viper in spirit.

How it differs: Khaite is more polished and more sensual, with more evening pieces, and it sits in a much higher price bracket.

4. Lemaire

What it shares: Lemaire offers relaxed, roomy tailoring and a palette of earth tones, much like the Frankie Shop melange coats.

How it differs: The Paris label is softer and more workwear-led, with twisted seams and draped shapes in place of the boxy blazer.

5. Ganni

What it shares: Ganni shares the downtown energy and the habit of styling tailoring with trainers and tees.

How it differs: The Copenhagen label is far more playful, with prints, colour and dresses at its core. Choose it when you want the attitude without the neutral palette.

6. Essentiel Antwerp

What it shares: Essentiel Antwerp also makes oversized blazers and statement outerwear at contemporary prices.

How it differs: The Belgian label adds embellishment, bold colour and pattern, so its tailoring reads louder than the Frankie Shop’s plain versions.

7. Camilla and Marc

What it shares: Camilla and Marc offers clean tailoring, crisp shirts and a mostly neutral palette.

How it differs: The Sydney label favours more fitted, sharper lines, with a sleeker, more feminine finish than the Frankie Shop slouch.

8. Veronica Beard

What it shares: Veronica Beard is a New York label built around the blazer, which makes it a natural second stop after the Bea.

How it differs: Its jackets are more classic and fitted, with an Upper East Side polish rather than a Lower East Side slouch.

9. Rotate Birger Christensen

What it shares: Rotate Birger Christensen shares a taste for boxy blazers, sometimes worn short as a blazer dress, and the same street-style crowd.

How it differs: The Copenhagen label is party-first, with sequins, cut-outs and occasion dresses. It is the alternative for evenings, not office days.

10. Gabriela Hearst

What it shares: Gabriela Hearst shares the restraint: tailoring, long coats and knitwear in quiet colours.

How it differs: The New York label is a luxury house with a strong focus on fine materials, and its prices are far above The Frankie Shop’s.

Brands like The Frankie Shop compared

The table sets each alternative against The Frankie Shop on base, shared ground, the main difference and relative price.

Treat the price column as a guide to positioning. Exact prices change by piece and season, so check each product page on Coveti.

Which brand is closest to The Frankie Shop for blazers?

For blazers, Toteme and Lemaire are the closest matches in shape, while Veronica Beard suits anyone who wants the blazer habit with a neater cut.

The Frankie Shop’s own blazer range is wide, from boxy signatures to softer cuts. Compare the Bea Blazer in Chocolate with the softer Gelso Oversized Blazer in Light Taupe Melange ($740), then browse every brand side by side in blazers on Coveti. Our Bea Blazer guide and how to wear an oversized blazer cover fit and styling.

Which brand is closest to The Frankie Shop for coats?

For coats, The Row and Toteme share the long, roomy line, and Gabriela Hearst matches the quiet palette at luxury level.

At Frankie Shop prices, the Leroy Funnel Neck Wool Coat in Black ($880) and the Lottie Wing Collar Trench Coat in Olive ($510) show the house approach to wool and trench. For leather, the Viper Leather Jacket in Black ($1,310) is the brand’s answer to Khaite’s outerwear. See all coats on Coveti.

Why buy The Frankie Shop over its alternatives?

Buy The Frankie Shop when you want the oversized silhouette at contemporary prices, with a wide size run from XXS to XL.

The label is a casual brand as much as a tailoring one. The Eva Padded Shoulder Muscle T-Shirt in Black ($240), the Dalston Jeans in Dark Wash ($410) and the Timea Mohair Fuzzy Sweater in Dark Olive ($440) fill out the off-duty side, and the Jessie Leather Belt in Black ($240, made in Italy) is one of the first Frankie Shop accessories on Coveti. Browse knitwear to mix labels.

Our honest look at fabrics in is The Frankie Shop good quality will help you decide where it beats its peers and where it does not. If you prefer to try pieces on first, The Frankie Shop stores are in New York, Paris, Milan and Selfridges London. Everything else ships worldwide from Coveti’s UAE and Australia hubs, authenticity guaranteed, via The Frankie Shop on Coveti. Coveti orders follow Coveti’s returns policy.

Frequently asked questions

What brands are similar to The Frankie Shop?

Toteme, The Row, Khaite, Lemaire and Ganni are the closest, followed by Essentiel Antwerp, Camilla and Marc, Veronica Beard, Rotate Birger Christensen and Gabriela Hearst. All ten are stocked on Coveti.

Is Toteme like The Frankie Shop?

Yes. Toteme shares the neutral tailoring and long coats, but cuts closer to the body with a Scandinavian minimal feel, and its prices are generally higher.

Is The Row similar to The Frankie Shop?

The Row shares the oversized proportions and muted palette, but it is a top-tier luxury label. The Frankie Shop offers a similar silhouette at contemporary prices.

Which brand like The Frankie Shop has similar prices?

Ganni, Essentiel Antwerp, Camilla and Marc and Rotate Birger Christensen sit closest to The Frankie Shop on price, though each has a more colourful, more fitted look.

Where can I shop The Frankie Shop and similar brands together?

Coveti stocks The Frankie Shop alongside Toteme, The Row, Khaite, Lemaire, Ganni and more, with worldwide shipping from the UAE and Australia and authenticity guaranteed.