The Frankie Shop: Who Is Behind the Cult NYC Label

The Frankie Shop is a New York fashion label founded by Gaelle Drevet, a French former ABC News producer from Lyon. Press dates it to 2014, and the brand says its Lower East Side doors opened in 2015. It is best known for oversized suiting such as the Bea Blazer, and Coveti stocks it with worldwide shipping.

This guide covers the founder, the Pixie Market back story, the move from concept store to own label, the pieces that made the name, the stores and the prices. Every date and quote below carries its source, because a few of the details are reported differently depending on who you read.

Who founded The Frankie Shop?

Gaelle Drevet founded The Frankie Shop. She is French and from Lyon (FashionUnited, 2022), and before she worked in fashion she was a producer and journalist at ABC News (Grazia UK, 2019).

The brand’s own About page describes her as a “native Francaise-turned-New Yorker”. That line is a fair summary of the clothes too. The cuts are Parisian in their restraint, while the proportions and the way they are worn feel downtown Manhattan: a big blazer over a plain tee, trousers that pool slightly at the trainer.

From Pixie Market to Frankie

The Frankie Shop has a predecessor. In 2006 Drevet co-founded the Lower East Side boutique Pixie Market with Magda Pietrobelli (WWD and Sourcing Journal, 2015). That space later became Frankie, which was described at the time as “Pixie Market’s older sister”.

The detail matters because it explains the brand’s instincts. Drevet learned the business as a buyer and shop owner before she was a designer, and the label still behaves like a shop with a point of view: a tight edit, repeated shapes and colours that sit well together on a rail.

When was The Frankie Shop founded?

The Frankie Shop was founded in 2014, with its Lower East Side doors opening in 2015 by the brand’s own account.

Grazia and FashionUnited both give 2014 as the founding year. The About page on the brand’s website says the shop opened its doors on New York’s Lower East Side in 2015. Both dates are in print, so we quote each with its source.

Did The Frankie Shop start as a concept store?

Yes. The Frankie Shop began as a multi-brand concept store, and its own label grew up alongside the other brands on the rails.

Grazia (2019) notes that the shop also stocked labels such as Nanushka. By the time the Paris store opened in 2018, the shop was selling its own label next to other brands, and early pieces were produced in South Korea. Net-a-Porter picked the label up in 2019 (FashionUnited, 2022).

The growth since then has been quick. Business of Fashion reported roughly $40 million in net sales in 2022, a long way from a single Manhattan shop floor.

What is The Frankie Shop known for?

The Frankie Shop is known for oversized tailoring: boxy blazers, pleated trousers and crisp shirts cut with plenty of room.

The brand says the label “became synonymous with smart, oversized suiting”. FashionUnited names three founding pieces: the oversized blazer, the tailored trouser and the oxford shirt. Marie Claire UK wrote in July 2020 that “the Eva tee and Bea blazer are bestsellers”.

The pieces to know first

• The Bea Blazer. The signature. Oversized fit, boxy silhouette, peak lapels, made in South Korea, sizes XXS to XL. On Coveti, the Bea Blazer in Chocolate is $670, and the matching Bea Suit Pants in Chocolate are $400. Our full Bea Blazer guide covers fit and colours.
• Gelso tailoring. A softer oversized blazer with its own matching pleated trouser. Coveti has the Gelso Oversized Blazer in Light Taupe Melange at $740 and the Gelso Pleated Twill Trousers in Black at $335.
• Lui shirts. The oxford-shirt idea in its current form. The Lui Organic Cotton Shirt in White is $390 on Coveti.
• The Eva tee. A padded-shoulder tee that gives a plain top the line of a jacket. The Eva Padded Shoulder Muscle T-Shirt in Black is $240.
• The Viper Leather Jacket. The label’s real leather jacket. The Viper Leather Jacket in Black is $1,310 on Coveti.
• Coats. The Gaia Double-Breasted Coat, the Jane Long Coat, the Leroy Funnel Neck Wool Coat and the Melva Long Coat are the names to know. Coveti stocks the Gaia Double-Breasted Coat in Camel at $890, the Jane Long Coat in Black at $670 and the Leroy Funnel Neck Wool Coat in Black at $880.

For styling the shape that made the name, read how to wear an oversized blazer, and for outerwear by style see our Frankie Shop coats guide.

Who wears The Frankie Shop?

The Hollywood Reporter (February 2024) says the label has been loved by Selena Gomez, Gigi Hadid and Hailey Bieber.

FashionUnited (2022) names J Lo, Gigi Hadid and Hailey Bieber. Celebrity attention helped, but the real customer is easier to picture: someone who wants one jacket that works at the office on Tuesday and at dinner on Saturday, and who would rather buy tailoring than trend pieces.

Does The Frankie Shop make menswear?

Yes. Menswear and unisex lines launched in 2022, according to the brand’s About page.

The boxy cuts translate easily, since many womenswear pieces were already borrowed from a man’s wardrobe. In Paris the menswear and lifestyle store sits at 14 rue Saint Claude, a few doors from the womenswear shop. This season the accessories that suit both sides of the business are arriving on Coveti, including the Zira Knitted Silk Tie in Red ($330, made in Italy).

Where are The Frankie Shop stores?

The Frankie Shop has stores in New York, Paris and Milan, plus a corner inside Selfridges in London.

• New York: the flagship at 59 Crosby Street, SoHo, with a second address at 100 Stanton Street on the Lower East Side.
• Paris: womenswear at 7 rue Saint Claude, 75003, in the Marais (opened 2018, per FashionUnited), and menswear and lifestyle at 14 rue Saint Claude.
• Milan: Via San Pietro All’Orto 26, the brand’s first store in Italy.
• London: a Frankie Shop corner inside Selfridges, 400 Oxford Street.

Los Angeles had a temporary pop-up on Sunset Boulevard with Crosby Studios, “The Meeting Room”, alongside a Demi Moore campaign (The Hollywood Reporter, February 2024). There is no permanent LA store. Full addresses and what each one sells are in our guide to The Frankie Shop stores.

How much does The Frankie Shop cost?

The Frankie Shop sits at the contemporary end of designer pricing, well below the big luxury houses.

The table gives one example from each core category on Coveti, priced in USD. Check the product page for the current figure, since prices can vary by colour.

That puts the label above the high street and well below the runway houses. The brand runs seasonal sales in summer and around Black Friday, though the exact dates change each year. Whether the price is justified is a separate question, which we answer piece by piece in is The Frankie Shop good quality.

How does Frankie Shop sizing work?

The Frankie Shop uses letter sizes from XXS to XL, with some styles in XXL and some in paired sizes such as XS/S and M/L.

The brand’s chart maps XS, S, M, L and XL to US 2 to 10, UK 6 to 14 and EU 34 to 42. Many pieces are labelled “Oversized fit”, while the per-product fit line sometimes reads “Fit: True to size”. On the Bea Blazer, the model is 179cm (5 ft 10) and wears size S. The brand gives no general advice to size down. Coveti lists the label in the brand’s letter sizes, so check the size guide on each product page and contact Coveti if you are between sizes.

Where can you buy The Frankie Shop?

You can buy The Frankie Shop at its own stores and website, and at Coveti, which ships worldwide from hubs in the UAE and Australia with authenticity guaranteed.

The full edit lives on Coveti’s Frankie Shop hub, and you can browse by shape in blazers, coats and belts. This season brings the first Frankie Shop accessories to Coveti, among them the Jessie Leather Belt in Black at $240, made in Italy, and the Naia Leather Macrame Bag in Black at $660, handmade in India. Returns on Coveti orders follow Coveti’s returns policy.

If the clean tailoring appeals but you want to compare it with other labels in the same register, our guide to brands like The Frankie Shop sets ten of them side by side.

Frequently asked questions

Who is the founder of The Frankie Shop?

Gaelle Drevet founded The Frankie Shop. She is French, from Lyon, and was previously a producer and journalist at ABC News. In 2006 she co-founded the Lower East Side boutique Pixie Market with Magda Pietrobelli.

Is The Frankie Shop a French brand?

The Frankie Shop is a New York label with a French founder. Gaelle Drevet is from Lyon, the shop began on the Lower East Side, and the brand now runs two stores on rue Saint Claude in Paris.

What is The Frankie Shop best known for?

Oversized tailoring. The Bea Blazer, with its boxy silhouette and peak lapels, is the best-known piece, and the brand says the label became synonymous with smart, oversized suiting.

When did The Frankie Shop launch menswear?

Menswear and unisex lines launched in 2022, according to the brand’s About page. The Paris menswear and lifestyle store is at 14 rue Saint Claude.

Where can I buy The Frankie Shop online?

Coveti stocks The Frankie Shop in USD and ships worldwide from hubs in the UAE and Australia, with authenticity guaranteed. The brand also sells through its own website, and Net-a-Porter picked up the label in 2019.