Is Alexandra Hakim a Luxury Brand? An Honest Answer

Posted by

Gemma Deeks

September 23, 2026

On September 23, 2026

Brands we love, Buying Guide

Is Alexandra Hakim a Luxury Brand? An Honest Answer

Posted by

Gemma Deeks

September 23, 2026 On September 23, 2026

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Short answer: Alexandra Hakim is a luxury designer label, but it is not fine jewellery. The pieces are handmade artist jewellery in recycled brass with a 22K gold plate and in sterling silver, priced between 179 and 752 US dollars at Coveti. That places it in demi-fine, and the distinction changes what you should expect from it.

Key facts

Category	Demi-fine designer jewellery, handmade
Price range at Coveti	179 to 752 US dollars
Gold pieces	Recycled brass with a 22K gold plate; 18K gold posts on the gold earrings
Silver pieces	Sterling silver
Stones	Cubic zirconia, freshwater pearls, enamel
Production	Handmade one at a time, no two identical
Not	Solid gold, hallmarked fine jewellery, and diamond-set
Comparable at Coveti	Schiaparelli, Jennifer Behr, Magda Butrym

What luxury means here

Luxury in jewellery gets used for two different things. One is material value: solid gold, hallmarks, certified stones, a resale market. The other is design value: a named designer, a small atelier, work you cannot buy anywhere else. Alexandra Hakim is firmly the second.

The case for calling it luxury is real. It is a designer-led label with a distinct method nobody else uses, made by hand in small numbers, stocked by curated retailers, worn by Rihanna and shot by Vogue Italia. You are buying an object with authorship.

What you are actually buying

Gold pieces: recycled brass with a 22K gold plate. The plate is warm in tone and thick enough to wear daily, and the gold earrings sit on 18K gold posts so the part touching your ear is solid gold.
Silver pieces: sterling silver, which will darken over time and come back with a polishing cloth.
Stones: cubic zirconia rather than diamonds, plus freshwater pearls and enamel on some styles.
Labour: each piece cast and finished by hand, which is where most of the value sits.

That is an honest description, and it is the brand’s own. Nobody is implying solid gold. If you want something that holds material value and can be resold by weight, this is the wrong category and you should be shopping hallmarked fine jewellery instead.

Is the price fair?

For handmade, designer-authored, small-batch work, yes. The Golden Foil Ear Cuff at 179 US dollars is the entry point. Most earrings land between 250 and 470. The Citrus Cuff at 752 is the top of the range and is a substantial cast piece.

Compare it with mass-market plated jewellery at 40 to 80 US dollars and the gap is the hand-making and the design. Compare it with solid gold and the gap runs the other way. Demi-fine sits in between on purpose, and this is priced where the category sits.

How long will it last?

A gold plate is a wearing surface, so this is the fair question. Looked after, these pieces last years. Neglected, the plate will thin at the points that rub.

The rules are simple and the brand publishes them: keep the pieces out of water, so no swimming and no bathing in them, avoid contact with perfume, creams and cosmetics, and store them in separate pouches so they do not scratch each other. Put jewellery on last, after everything else. Our care guide goes through it properly.

Who it suits

It suits someone who wants one strong piece rather than a matching set, who likes the idea that the earring was once a matchstick, and who is comfortable with a handmade object that carries the marks of being made. It photographs well and it starts conversations.

It does not suit someone who wants an investment piece, who swims in their jewellery, who needs a guaranteed nickel-free metal for a severe allergy, and it is not a substitute for a solid gold everyday hoop you never take off.

Frequently asked questions

Is Alexandra Hakim real gold?

The gold pieces are recycled brass with a 22K gold plate, and the gold earrings use 18K gold posts. They are not solid gold. The silver pieces are sterling silver.

Is Alexandra Hakim considered luxury?

It is a luxury designer label in the demi-fine category: handmade, designer-authored, stocked by curated retailers and worn in editorial. It is not fine jewellery, because the gold is plated and the stones are cubic zirconia.

How much does Alexandra Hakim jewellery cost?

At Coveti the range runs from 179 US dollars for the Golden Foil Ear Cuff to 752 for the Citrus Cuff. Most earrings sit between 250 and 470.

Will the gold plating wear off?

Not quickly, if you keep the piece dry and away from perfume and lotion. Plating wears at friction points, so rings and bracelets show it sooner than earrings and pendants.

Is it worth the money?

For handmade designer jewellery with a genuine method behind it, the pricing is consistent with the demi-fine category. If you are buying for material resale value, it is the wrong category.