Brands Like Rosa de la Cruz: Cartier, Yurman, Toteme

Brands like Rosa de la Cruz include David Yurman, Cartier and Toteme, each sharing one part of its appeal: gold you wear every day, a recognisable signature and a pared-back way of styling it. What Rosa de la Cruz adds is a sense of humour in solid 18 carat gold, best seen in pieces such as the 12mm Smile Pendant with white diamonds. Compare them side by side below, then shop the house at Rosa de la Cruz at Coveti.

Key facts

• Rosa de la Cruz is a London fine jewellery house founded in 2010 by Rosa de la Cruz and Tierney Horne.
• Its signature is the original Smile collection, alongside stars, carved ebony and brown diamonds.
• It works in 18 carat yellow, white and rose gold, plus 18K Rhodium Gold, a dark rhodium finish over 18 carat gold.
• David Yurman, Cartier and Toteme are all stocked at Coveti, so you can compare them in one place.
• Rosa de la Cruz produces in small quantities and sources diamonds under the Kimberley Process.

How Rosa de la Cruz compares

If you like Cartier

Cartier is the name most people know for the Love bracelet, a gold bangle worn every day and stacked with others. If that is the part you love, Rosa de la Cruz offers gold bangles with a more personal motif and a wider choice of diamond colour.

1. Double Smile Bangle in 18K Yellow Gold and Brown Diamond, $6,820

Two Smile motifs on a yellow gold bangle with brown diamonds. It stacks with a Love bracelet and with any plain gold bangle.

2. Rhodium Eternity Bangle in 18K Rhodium Gold, Brown Diamond, $5,540

An eternity bangle in 18K Rhodium Gold with brown diamonds. The dark finish gives a stack contrast that yellow gold alone cannot.

3. Turquoise Eternity Bangle in 18K Yellow Gold, Turquoise, $6,350

Turquoise set all the way round a yellow gold bangle. It adds colour to a gold stack without changing its shape.

If you like David Yurman

David Yurman built its name on the cable motif, a twisted gold texture used on bracelets, rings and earrings. Rosa de la Cruz draws on vintage jewellery instead, so its textures come from classic chain links, rope twists and coin pendants.

4. Rope Hoops, $5,040

Rope-twist hoops in 18 carat gold. They give a similar twisted texture in a small, everyday hoop.

5. Mariner Link Chain in 18K Yellow Gold, $9,440

A mariner link chain in 18 carat yellow gold, with 16.20 g of gold. It works alone and with a medallion.

6. Anchor Coin Pendant in 18K Yellow Gold, Lapis, $6,060

A gold coin pendant with lapis. Each coin pendant carries unique stones, so yours will vary from the photo.

If you like Toteme

Toteme is known for a minimalist approach to dressing: clean lines, neutral colours and very little ornament. Rosa de la Cruz has a quieter side that suits the same wardrobe, in solid 18 carat gold.

7. Gold Mini Hoops in 18K Yellow Gold, Pair, $1,410

Plain 18 carat yellow gold mini hoops. They are the simplest pair in the line and work with everything.

8. Paperclip Chain in 18K Yellow, $1,580

A fine paperclip chain in yellow gold. Wear it alone, then add a small pendant later.

9. Smile Pendant 9mm in 18K Yellow Gold, $2,400

The smallest Smile pendant in plain gold. It brings the house signature into a minimalist wardrobe without shouting.

How to choose between them

Start with what you will wear most. If you want one bangle to keep on every day, compare a Cartier bangle with the Rosa de la Cruz bangles above on weight, width and stone colour. If texture is what draws you to David Yurman, look at link chains and rope hoops. If your wardrobe is built on Toteme basics, choose plain gold hoops and a fine chain first, then add a single Smile pendant when you want a signature piece. Rosa de la Cruz rings come in EU sizes 52 and 53, with a bespoke size made to order in 4-6 weeks, and many earrings are sold as singles, which makes it easy to mix this house with pieces you already own.

Other names to compare

Messika and Suzanne Kalan are two more fine jewellery names worth comparing with Rosa de la Cruz. Neither replaces what makes Rosa de la Cruz distinct: the Smile collection, brown diamonds in 18K Rhodium Gold, and carved ebony set in gold.

For the full story behind the house, read who Rosa de la Cruz is. For budgets, our guide to Rosa de la Cruz prices breaks the line into four price bands, and the Smile jewellery guide covers the signature collection in detail.

Frequently asked questions

What brands are similar to Rosa de la Cruz?

David Yurman, Cartier and Toteme are the closest matches stocked at Coveti, with Messika and Suzanne Kalan also worth comparing. Each shares part of the appeal, but Rosa de la Cruz is the one known for the Smile collection, brown diamonds and carved ebony.

Is Rosa de la Cruz like Cartier?

Both make solid gold pieces designed for everyday wear, and both offer bangles that stack well. Rosa de la Cruz is a smaller London house founded in 2010, with playful motifs and a dark rhodium finish over 18 carat gold.

What is a good alternative to a Cartier Love bracelet?

The Rosa de la Cruz Double Smile Bangle is a solid 18 carat gold bangle with brown diamonds that stacks well next to a Love bracelet. The Rhodium Eternity Bangle is another option if you want a darker metal in your stack.

Is Rosa de la Cruz a luxury brand?

Yes. Rosa de la Cruz makes fine jewellery in solid 18 carat gold with diamonds sourced under the Kimberley Process, produced in small quantities. Its press coverage includes Vogue, The New York Times, WWD and the FT.

Whichever house drew you here, Rosa de la Cruz is worth a look for gold with personality. Shop the edit at Rosa de la Cruz at Coveti, and browse the bangles in our fine bracelets edit.