Rosa de la Cruz is a London fine jewellery house founded in 2010 by Rosa de la Cruz and Tierney Horne, and it is best known for its original Smile collection in 18 carat gold. The two founders built the label on their own collections of vintage jewellery, so even a small piece such as the Smile Pendant 9mm in yellow gold is designed to be worn for decades. The full edit is at Rosa de la Cruz at Coveti, priced in USD and shipped worldwide.
Key facts
- Rosa de la Cruz London was founded in 2010 by Rosa de la Cruz and Tierney Horne.
- The house is best known for its original Smile collection.
- Pieces are made in 18 carat yellow, white and rose gold, plus a dark rhodium finish over 18 carat gold sold as “18K Rhodium Gold”.
- Diamonds are sourced under the Kimberley Process, and pieces are produced in small quantities.
- Press coverage includes Vogue, The New York Times, WWD and the FT.
Who founded Rosa de la Cruz?
Rosa de la Cruz was born in Madrid. She studied at Wharton, at the University of Pennsylvania, and then at Columbia Law School. She began her career as an attorney at the Guggenheim Museum in New York and started designing jewellery in 2000. She is the daughter of Rosa and Carlos de la Cruz, the Cuban art collectors and philanthropists who founded the de la Cruz Collection in Miami.
Tierney Horne was born in New York. She started at Ralph Lauren womenswear, moved to Vogue US and took part in the launch of J.Crew as creative director. She was later fashion director at Elle and Mademoiselle in the US and at Harper’s and Queen in the UK, and she has worked on projects for Connolly, Joseph and NetJets.
The two set up the house in London in 2010. The starting point was their own vintage jewellery, collected over years, and the qualities they valued in it: careful craftsmanship and designs that do not date. That is why the line leans on classic forms such as coin pendants, link chains, charms and bangles, finished in solid 18 carat gold.
What is Rosa de la Cruz known for?
The Smile collection is the signature. It runs from the plain gold 9mm pendant to diamond pendants, rings, studs, mini hoops and bangles, and it is where most first-time buyers begin. Our guide to Rosa de la Cruz Smile jewellery walks through every size, stone and metal.
Stars come next, set with brown diamonds in yellow gold, rose gold and 18K Rhodium Gold. The dark rhodium finish gives brown and black diamonds a graphic, almost monochrome look against the metal. Brown diamonds run through much of the line. They take their colour from structural irregularities in the crystal lattice and were once marketed as “chocolate” and “champagne” diamonds.
The third signature is carved ebony set in 18 carat gold: bangles, cuffs, link bracelets, figa pendants and gem rings. Colour comes from turquoise, malachite, lapis, coral, pearls, sapphires, emerald and garnet, used across coin pendants, bead necklaces and charms. A few chains are made in sterling silver, but almost everything else is solid gold.
What to buy first
These seven pieces cover the house signatures at a range of prices. Each is a good first purchase that will still make sense once you own more of the line.
1. Smile Pendant 9mm in 18K Yellow Gold, $2,400
The smallest way into the Smile collection, in plain 18 carat yellow gold. It sits close to the collarbone and layers easily with chains you already own.
2. Smile Ring in 18K Yellow Gold and Brown Diamond, $4,330
The Smile motif as a ring, with brown diamonds against yellow gold. Rings come in EU sizes 52 and 53, with a bespoke size made to order in 4-6 weeks.
3. Star Studs in 18K Yellow Gold, Brown Diamond, Pair, $2,390
A pair of brown diamond star studs that work every day. They are an easy introduction to the star line and to brown diamonds.
4. Star Charm Necklace in 18K Rhodium Gold, Brown Diamond, $3,010
A star charm necklace in 18K Rhodium Gold. Choose it if you want the darker metal that sets this house apart from most gold jewellers.
5. Smile Medallion in 18K Yellow Gold, Brown Diamond, $5,320
A heavier gold medallion with the Smile motif and brown diamonds. It reads as a statement on a single chain and anchors a layered look.
6. Ebony Bangle in Ebony, 18K Yellow Gold, $5,660
Carved ebony with 18 carat yellow gold, the clearest expression of the wood line. It stacks well next to gold bangles and watches.
7. Double Smile Bangle in 18K Yellow Gold and Brown Diamond, $6,820
Two Smile motifs on a yellow gold bangle with 0.64 carats of brown diamonds. This is the piece to choose if bracelets are your thing.
The signature lines compared
| Line | Materials | Good first piece | Price |
|---|---|---|---|
| Smile | 18 carat yellow, rose and white gold, 18K Rhodium Gold, white, brown and black diamonds, pink sapphire | Smile Pendant 9mm in 18K Yellow Gold | $2,400 |
| Star | 18 carat yellow and rose gold, 18K Rhodium Gold, brown diamonds, turquoise | Star Studs in 18K Yellow Gold, Brown Diamond, Pair | $2,390 |
| Ebony | Carved ebony, 18 carat gold, diamonds, pearls, coloured stones | Ebony Mariner Link Pendant in Ebony, 18K Yellow Gold | $4,540 |
| Brown diamond | 18K Rhodium Gold, yellow and rose gold, brown diamonds | Heart Stud in 18K Rhodium Gold, Brown Diamond, Single | $1,180 |
How to buy Rosa de la Cruz at Coveti
Many earrings are sold as singles, so you can buy one stud for a second piercing, then build an uneven ear over time. Check the product title: “Single” means one earring, “Pair” means two. Rings come in EU sizes 52 and 53. A bespoke size is made to order in 4-6 weeks and is final sale, so confirm your size before you order.
Coin pendants carry unique stones, so the lapis, malachite and turquoise on your piece will vary from the photo. Coveti prices are in USD, and every order ships worldwide, insured and signed for. For a full breakdown of what each category costs, read how much Rosa de la Cruz jewellery costs. If you are comparing houses, our edit of brands like Rosa de la Cruz sets it against David Yurman, Cartier and Toteme.
Frequently asked questions
Who founded Rosa de la Cruz jewellery?
Rosa de la Cruz London was founded in 2010 by Rosa de la Cruz and Tierney Horne. Rosa de la Cruz is a former attorney at the Guggenheim Museum in New York, and Tierney Horne worked at Vogue US and was fashion director at Elle, Mademoiselle and Harper’s and Queen.
Where is Rosa de la Cruz from?
The house is based in London, where it was founded in 2010. Rosa de la Cruz herself was born in Madrid and is the daughter of the Cuban art collectors Rosa and Carlos de la Cruz, founders of the de la Cruz Collection in Miami.
Is Rosa de la Cruz jewellery real gold?
Yes. The line is made in 18 carat yellow, white and rose gold, which is 75% pure gold, along with a dark rhodium finish over 18 carat gold. A few chains are made in sterling silver, and the material is always listed on the product page.
What is Rosa de la Cruz best known for?
Rosa de la Cruz is best known for its original Smile collection of pendants, rings, studs, hoops and bangles. The house is also known for star jewellery with brown diamonds and for carved ebony set in 18 carat gold.
Are Rosa de la Cruz diamonds conflict free?
Rosa de la Cruz sources its diamonds under the Kimberley Process, the international certification scheme set up to keep conflict diamonds out of the trade. The house uses white, brown and black diamonds and produces its pieces in small quantities.
Start with a Smile pendant, then add stars and ebony as your collection grows. Shop every piece at Rosa de la Cruz at Coveti, then see how it sits alongside the rest of our fine jewellery edit.
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