Zimmermann gives you a lot to work with, painterly prints, broderie, fringe, and silk that catches the light. The trick to wearing it well is restraint. Let one statement piece lead and keep everything around it quiet. Here is how our fashion editors style Zimmermann across a real summer wardrobe, from the beach club to a coastal wedding.
Let the print be the hero
A Zimmermann paisley and tapestry print is already doing the work, so build the rest of the look in a supporting role. Tonal accessories, a fine gold chain, and a flat leather sandal keep the focus where it belongs. For evening, swap to a sculpted heel and a slim clutch and let the dress carry the room. When you are wearing one of the bolder prints from the designer dresses edit, resist the urge to add a competing pattern.
Style the swim beyond the beach
Zimmermann swim is cut to be seen, so treat a one piece as a bodysuit. Layer it under a printed maxi skirt, a pair of wide linen trousers, and a sheer kaftan, then walk it straight from the pool to lunch. A beachwear piece in a print that matches a separate makes the easiest resort look you will pack all summer.
Lean into denim and broderie for day
The house does a beautiful line in broderie and denim, and these are the most wearable pieces for everyday. A broderie blouse with tailored trousers reads polished without effort, and so does a denim midi with a flat sandal. Browse the tops edit for the broderie and crochet styles that anchor a daytime wardrobe.
Dress it for an occasion
For a wedding and a garden party, a tiered silk maxi is the Zimmermann calling card. Keep jewellery delicate, choose a heeled sandal you can actually walk in, and carry a small structured bag. The silhouette is generous, so a soft waist tie gives it shape if you want more definition.
Care for the prints
Silk and broderie reward a little attention. Store pieces on a padded hanger away from direct sunlight, steam rather than iron, and use a specialist dry cleaner for the embellished styles. Rinse swimwear in cool fresh water after every wear so the colour and the elastane last.
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