N.Peal vs Brunello Cucinelli vs Johnstons of Elgin: Which Cashmere?
N.Peal vs Brunello Cucinelli vs Johnstons of Elgin: Which Cashmere?
N.Peal is a London cashmere specialist with traceable Inner Mongolian fibre; Brunello Cucinelli is an Italian luxury house that pairs cashmere with tailoring at a higher price; Johnstons of Elgin is a Scottish mill. Choose N.Peal for classic jumpers and cardigans, Brunello Cucinelli for a full Italian wardrobe, and Johnstons for Scottish-made knits and scarves.
At a glance
| N.Peal | Brunello Cucinelli | Johnstons of Elgin | |
|---|---|---|---|
| Founded | 1936, London | 1978, Italy | 1797, Elgin, Scotland |
| Known for | Cashmere knitwear, the Bond knits | Cashmere and tailoring in soft neutrals | Scottish-woven scarves and knits |
| Where it is made | Mongolia and China, from Inner Mongolian fibre | Italy | Scotland |
| Price | Mid luxury | Top of the market | Mid luxury |
| At Coveti | Full women's edit | Full brand hub | Not stocked |
N.Peal
A specialist that controls its supply from the herders to the finished piece, states the ply on every knit and keeps classic shapes in the range. Best for roll necks, cropped cardigans, lounge sets and fur-trimmed knitwear. Start with the Luna Roll Neck Cashmere Jumper in Black.
Brunello Cucinelli
The Solomeo house sells a complete look: cashmere knits with trousers, jackets and shoes in the same soft palette. You pay for Italian manufacture and the brand. Shop Brunello Cucinelli at Coveti.
Johnstons of Elgin
A Scottish mill with more than two centuries of weaving, best known for scarves and throws as well as knitwear made in Scotland.
Which should you buy?
- The best classic cashmere for the money: N.Peal.
- A head-to-toe Italian wardrobe: Brunello Cucinelli.
- Made in Scotland: Johnstons of Elgin.
For more houses, read the best cashmere brands and our N.Peal review.
N.Peal around the world
- UK and Ireland, United States, Canada and Australia
- Germany, Austria and Switzerland, France, Italy and Spain, the Netherlands and Scandinavia
- Japan, the UAE and Saudi Arabia
- Cashmere size conversion, N.Peal review, N.Peal vs Brunello Cucinelli vs Johnstons, N.Peal gift guide
Frequently asked questions
Is N.Peal as good as Brunello Cucinelli?
For cashmere knitwear, N.Peal is a strong alternative at a lower price. Brunello Cucinelli adds Italian manufacture and a full tailored wardrobe.
Is N.Peal made in Scotland?
No. N.Peal makes its collections in Mongolia and China. Johnstons of Elgin makes in Scotland.
Is N.Peal cheaper than Brunello Cucinelli?
Yes. N.Peal is generally cheaper than Brunello Cucinelli.
Where can I buy N.Peal and Brunello Cucinelli together?
Coveti stocks both, with worldwide shipping and authenticity verified.
Read next: N.Peal review, The best cashmere brands, Is N.Peal a luxury brand?.
By Gemma Deeks, Coveti Fashion Editor. Updated 19 October 2026.
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