What Is Casablanca Tennis Club? The Motif Behind the Brand
What Is Casablanca Tennis Club? The Motif Behind the Brand
The short answer. Casablanca Tennis Club is not a real club. It is the graphic world Charaf Tajer built around the idea of a 1970s leisure club, shown on t-shirts, sweatshirts, caps and silk shirts as a triangle crest with a tennis court, a pyramid and a palm landscape, and lettered Casablanca Tennis Club. It sums up what the house calls après-sport: clothes for the hours around the game.
If you have seen one Casablanca t-shirt, it was probably a Tennis Club one. The triangle crest with its painted court and pastel sky is the closest thing the house has to a logo people recognise from across a room. It is also the most copied thing Casablanca makes, which is worth knowing before you buy one anywhere else.
Why tennis?
Charaf Tajer, who founded Casablanca in Paris in 2018, describes the house’s world as après-sport: not clothes for playing sport but for the drink after the match and the drive home from the coast. The tennis club is the setting for that idea. It brings with it a set of codes the house uses everywhere: tennis whites, striped knit trims, the court itself drawn in the artworks, and the green and white that run through the sneakers. Our profile of the house covers Tajer’s background in more detail.
The Tennis Club Icon
The current version of the motif is the Tennis Club Icon, a triangle crest with a tennis court, a pyramid and palm trees under a pastel sunset, lettered Casablanca Tennis Club. Pieces that carry it this season include:
- Pink Tennis Club Icon Pyramid Abduction Fitted Short Sleeve T-Shirt
- Pink Tennis Club Icon Pyramid Abduction Cropped Hooded Sweatshirt and the matching Pink Tennis Club Icon Pyramid Abduction Embroidered Sweatshorts
- White Tennis Club Icon Cropped Ringer Short Sleeve T-Shirt
- White Tennis Club Icon Pyramid Abduction Cap
- Navy Casa Kaspia New York Tennis Club Cap, from the 2026 Caviar Kaspia collaboration
The tennis codes in the rest of the collection
Even without the crest, the tennis club is everywhere. The White and Green Stripe Pleated Mini Skirt is a tennis skirt in all but name. The White & Green Boucle Stripe Short Sleeve Polo Shirt and the White & Green Boucle Stripe Zip-Up Track Jacket use the striped trim of a club knit. The White and Green Court Championship Sneaker has a woven Court tongue label, and the White Squash Indoor Sneaker borrows from the indoor court.
How to wear the Tennis Club look
Keep it to one graphic. A Tennis Club tee with a pleated skirt and the green Del Mar sneaker is a complete look. Add the knit polo and track jacket for a cooler day, and the cap for travel. The house never mixes two printed crests in one outfit, and neither should you.
Spotting a fake Tennis Club tee
The Tennis Club t-shirt is the most counterfeited Casablanca piece. On a genuine tee, the print colours sit cleanly inside their lines and the woven wash label carries a textured print. A listing at 40% to 60% off in every size is the clearest warning sign. Our guide to spotting fake Casablanca goes through the details.
Where it fits among similar labels
Plenty of labels use tennis as a reference, but few make it the whole world of the house. If you like the idea, our brands like Casablanca guide covers the closest alternatives.
Frequently asked questions
Is Casablanca Tennis Club a real club?
No. Casablanca Tennis Club is the graphic world Charaf Tajer created for the brand, based on the idea of a 1970s leisure club. It appears on t-shirts, sweatshirts, caps and silk shirts.
What is the Casablanca Tennis Club Icon?
The Tennis Club Icon is a triangle crest showing a tennis court, a pyramid and palm trees under a pastel sky, lettered Casablanca Tennis Club.
Why does Casablanca use tennis?
Casablanca describes its style as après-sport, clothes for the hours around sport. The tennis club is the setting for that idea, which is why tennis whites, striped knit trims and court artworks run through the collections.
Who founded Casablanca?
Casablanca was founded in Paris in 2018 by Charaf Tajer, who remains its creative director.
How do I know if a Casablanca Tennis Club t-shirt is real?
Genuine tees have clean print registration and a woven wash label with a textured print. Heavy discounts in every size are the clearest sign of a fake.
More Casablanca guides
- Casablanca Size Guide
- Casablanca Sneakers
- Casablanca Bags
- Casablanca Sunglasses
- Casablanca Swimwear
- Casablanca Jewellery
- Casablanca Caps and Hats
- Casablanca Silk Shirts
- Casablanca Autumn Winter 2026
- Casablanca Activewear
- Is Casablanca Worth It? Price, Quality and What You Are Paying For
- Who is Casablanca?
- How to spot fake Casablanca
- Brands like Casablanca
By Gemma Deeks, Fashion Editor at Coveti. Updated October 2026.
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