Brands we love, Buying Guide, Fashion

Max Mara The Cube: The Padded Line, Reversible Puffers and Picks

Brands we love, Buying Guide, Fashion

Max Mara The Cube: The Padded Line, Reversible Puffers and Picks

Max Mara The Cube is the house line for padded and water-repellent outerwear: puffer jackets, long down coats, padded capes, gilets and water-repellent trench coats. Its standout pieces are reversible puffers with camel hair and cashmere on one side and smooth water-repellent fabric on the other. On Coveti, The Cube runs from $1,060 to $3,420. Shop the line in the Max Mara collection at Coveti.

Key facts

  • What it is: one of the lines sold under the Max Mara name, dedicated to padded and water-repellent outerwear.
  • House: Max Mara, founded in 1951 by Achille Maramotti in Reggio Emilia, Italy; creative director Ian Griffiths.
  • Fillings: most pieces are filled with virgin goose down; the Greenh jacket uses a camel hair blend padding.
  • Outer fabrics: water-repellent polyester and polyamide, satin, canvas, 100% camel hair and 100% cashmere.
  • Reversible styles: the Dolce, Pam, Clown and Novef puffers can be worn on either side.
  • Price on Coveti: from $1,060 for a padded jacket to $3,420 for the long reversible camel puffer.

What is Max Mara The Cube?

Max Mara sells several lines under its name: Max Mara, Weekend Max Mara, ‘S Max Mara, Max Mara Studio, Max Mara Atelier, MaxMara Accessori and Max Mara The Cube. The Cube is the outerwear specialist, and its brief is warmth and weather protection: padding, down and water-repellent fabrics. It answers the question many Max Mara coat buyers ask, which is what to wear when it is too wet and too cold for a camel coat.

What sets The Cube apart from an ordinary puffer is fabric. Several pieces use the same fibres as the house coats, so a quilted puffer can have pure camel hair on the outside, the fibre of the Manuela wrap coat, with technical taffeta on the reverse. For the coat side of the house, read our Max Mara coats guide.

The reversible Max Mara puffer

The reversible styles are the reason to buy into The Cube. Each has two faces, so one jacket gives you two looks:

The camel puffers are the logical partner to a camel coat wardrobe. Wear the camel side in town and turn it to the taffeta side when it rains.

The Max Mara down jacket and long puffer

For plain warmth, The Cube makes long and short down puffers in water-repellent fabrics. The Abete Long Quilted Water-Repellent Puffer is long and loose, diamond-quilted, with deep side slits that open with press studs. The Nido Long Water-Repellent Puffer wraps closed with buttons and ties with a belt, so it reads more like a wrap coat than a puffer. The Trefe Hooded Midi Puffer Jacket has a double-slider zip that opens at the hem for walking. The Seia Roomy Water-Repellent Puffer Jacket is the short, loose option with a drawstring hood.

Long puffers are one of the most searched outerwear styles for women, and our women’s puffer jackets guide compares them across brands.

Padded capes, gilets and trench coats

The Cube also works in shapes beyond the jacket. The Tresi Water-Repellent Canvas Padded Cape is short and loose, with short kimono sleeves and snap-fastening side slits; see our cape coats for women guide for more capes. The Tregic Diamond-Quilted Padded Gilet is slim, with a drawstring high neck, and layers under a wool coat for extra warmth. The Greenh Padded Water-Repellent Hooded Jacket is filled with Cameluxe padding, a blend of polyester, camel hair and silk, instead of down.

The line also carries water-repellent trench coats in cotton twill: the double-breasted Alessio Double-Breasted Water-Repellent Trench Coat in camel and the Caroline Short Water-Repellent Twill Trench Coat, which has a cape across the back.

Style Length Outer Reversible Price on Coveti
Dolce Long Camel hair / taffeta Yes $3,420
Clown Short Cashmere / canvas Yes $2,560
Pam Short, cape outline Camel hair / taffeta Yes $2,150
Abete Long Water-repellent polyamide No $2,160
Novef Midi Satin / taffeta Yes $1,930
Nido Long, wrap with belt Water-repellent polyester No $1,850
Trefe Midi, hooded Water-repellent polyamide No $1,670
Seia Short, hooded Water-repellent polyester No $1,400

The Cube versus a Max Mara wool coat

A Max Mara wool coat, such as the 101801 designed by Anne-Marie Beretta in 1981, the Manuela and the Teddy Bear coat, is the polished choice for dry cold. The Cube is for wet cold, long commutes and travel, when a puffer does more than wool. If you like the softness of the Max Mara Teddy Bear coat but want weather protection, the camel and cashmere reversible puffers sit between the two. Our types of coats guide explains every shape, and the women’s wool coats guide covers the wool side.

Weekend Max Mara also makes padded jackets outside The Cube, such as the Novak Long Reversible Water-Repellent Down Jacket and the Massa Reversible Technical Twill Down Jacket, at lower prices. See our Weekend Max Mara coats guide.

How does Max Mara The Cube fit?

The Cube pieces are cut loose to sit over knitwear: the names say “roomy”, “long and loose” and “cape-style” for a reason. Take your usual Max Mara size as a starting point and check the measurements on the product page. If you want to wear a puffer over a blazer, the loose shapes leave room; if you want a slimmer line, choose the Tregic gilet and the Greenh jacket, which are straighter. Max Mara uses Italian sizing, where IT 40 is UK 8 and US 4; our Max Mara size guide has the full chart.

How to care for a down puffer

Follow the care label first, since camel hair and cashmere faces need different care from technical fabrics. As general guidance, spot clean technical fabric, have down cleaned by a specialist, and dry it fully so the down does not clump. Store it loosely in a breathable bag, never compressed for months.

The best Max Mara The Cube pieces to buy now

1. Dolce Long Reversible Camel Puffer in Camel

The signature piece: pure camel hair on one side, water-repellent taffeta on the other, at full length. From $3,420.

2. Pam Reversible Cape-Style Camel Puffer in Beige

A short reversible camel puffer with a cape outline and a hood. From $2,150.

3. Clown Reversible Cashmere Puffer Jacket in Clay

Pure cashmere on one face, canvas on the other. From $2,560.

4. Novef Reversible Water-Repellent Satin Down Jacket in Midnight Blue

A reversible midi in satin and taffeta, with two belts. From $1,930.

5. Abete Long Quilted Water-Repellent Puffer in Midnight Blue

The long down coat for the coldest days. From $2,160.

6. Nido Long Water-Repellent Puffer in Clay

A long puffer that wraps and belts like a coat. From $1,850.

7. Trefe Hooded Midi Puffer Jacket in Black

A hooded midi puffer in black, the practical city choice. From $1,670.

8. Seia Roomy Water-Repellent Puffer Jacket in Black

The short, loose down jacket. From $1,400.

9. Tresi Water-Repellent Canvas Padded Cape in Black

A padded cape with kimono sleeves. From $1,180.

10. Tregic Diamond-Quilted Padded Gilet in Camel

A slim down gilet to layer under a wool coat. From $1,200.

11. Greenh Padded Water-Repellent Hooded Jacket in Caramel

The entry piece to The Cube, with camel hair blend padding. From $1,060.

12. Alessio Double-Breasted Water-Repellent Trench Coat in Camel

The Cube trench, in water-repellent cotton twill. From $2,040.

Browse more in our coats, jackets, vests and trench coat edits.

Where can I buy Max Mara The Cube in the US?

Coveti stocks Max Mara The Cube and ships to the US, UK, Canada, Australia and the UAE by DHL Express and FedEx International Priority, insured and signed for on delivery. Prices are shown in US dollars, and import duties are usually payable on arrival. Shop Max Mara at Coveti, and see where to buy Max Mara.

More Max Mara guides

Frequently asked questions

What is Max Mara The Cube?

Max Mara The Cube is one of the lines sold under the Max Mara name, dedicated to padded and water-repellent outerwear. It makes puffer jackets, long down coats, padded capes, gilets and water-repellent trench coats, including reversible puffers in camel hair and cashmere.

Is Max Mara The Cube worth it?

The reversible camel and cashmere puffers are the strongest buys, because they combine the fibres of the house coats with weather protection and give two looks in one jacket. For a simple down jacket, the Seia and Trefe are lower in price.

Are Max Mara puffers filled with down?

Most Max Mara The Cube puffers on Coveti are filled with virgin goose down. The Greenh hooded jacket is the exception, with Cameluxe padding in a blend of polyester, camel hair and silk.

Are Max Mara The Cube jackets waterproof?

The Cube uses water-repellent fabrics, which shed light rain and snow. Water-repellent is not the same as fully waterproof, so in heavy rain treat The Cube as a weather-resistant coat.

How much is a Max Mara The Cube puffer?

On Coveti, The Cube runs from $1,060 for the Greenh padded jacket to $3,420 for the Dolce long reversible camel puffer. The short reversible cashmere Clown is $2,560. Prices are shown in US dollars.

How does Max Mara The Cube fit?

The puffers are cut loose to layer over knitwear, so start with your usual size and check the measurements on the product page. Max Mara uses Italian sizing: IT 40 is UK 8 and US 4, and IT 42 is UK 10 and US 6.

Shop the full Max Mara collection, then compare brands in our women’s puffer jackets guide and read the Max Mara coats guide.