Weekend Max Mara Explained: How It Compares With ‘S Max Mara and More

Weekend Max Mara is the most relaxed and most affordable of the Max Mara lines, with knitwear, shirts, trousers, wool coats and the Pasticcino bag, priced on Coveti from $230 to $2,400. It sits beside the main Max Mara line, ‘S Max Mara, Max Mara Studio, Max Mara Atelier and Max Mara The Cube, all from the same Italian house.

Key facts

• The house: Max Mara, founded in 1951 by Achille Maramotti in Reggio Emilia, Italy, and still family owned.
• The lines: Max Mara, Weekend Max Mara, ‘S Max Mara, Max Mara Studio, Max Mara Atelier, Max Mara The Cube and MaxMara Accessori.
• Weekend Max Mara on Coveti: about 790 pieces, from $230 to $2,400. Its largest categories are knitwear, accessories and bags.
• Weekend Max Mara signature: the Pasticcino bag, a soft rounded bag made in leather, suede and nappa.
• Max Mara The Cube: the padded and water-repellent outerwear line.
• Max Mara Atelier: coats and jackets only on Coveti, from $4,070 to $15,500.
• Not part of the Max Mara name: Sportmax, a separate sister label.

What is Weekend Max Mara?

Weekend Max Mara is the house’s casual line. Where the main line is built around the Icon coats and the runway collection, Weekend Max Mara covers the rest of the week: jumpers, silk shirts, corduroy and denim trousers, jersey dresses, leather gloves and bags. Its coats are simpler than the Icon styles and cost roughly a third of the price.

The materials are better than the price suggests. On Coveti, the Resina coat is pure virgin wool with kimono sleeves, the Elegia roll-neck is pure cashmere, and the Palanca shirt is pure silk habotai. Jersey dresses and some knits use viscose and polyester blends, so read the composition before you buy.

The Pasticcino bag is the line’s best-known accessory: small, rounded and soft, made in cowhide, suede and nappa as well as embellished fabric versions. Our Max Mara bags guide compares it with the Whitney Bag from MaxMara Accessori.

Weekend Max Mara versus the other Max Mara lines

Each line has its own job. This table uses the line labels and prices on Coveti, where we currently stock about 2,490 Max Mara pieces.

What is ‘S Max Mara?

‘S Max Mara is the line to look at for good wool coats below main-line prices. In our edit its strength is double-faced pure virgin wool: coats like the Esturia, Arona and Messi are lighter than the Icon styles, which makes them easy to wear on mild days and to pack. It also covers knitwear, denim and dresses, including organza and printed silk styles. Prices start at $310 on Coveti, and its coats start at about $1,000.

What is Max Mara Studio?

Max Mara Studio is the tailoring line. Think wool flannel trousers, double-breasted blazers, wool wrap coats and wool and cashmere knitwear, cut cleanly and priced between Weekend Max Mara and the main line. If you are building a work wardrobe, Studio is the most efficient place to start, and its blazers pair well with any Max Mara coat.

What is Max Mara Atelier?

Max Mara Atelier is the top tier. On Coveti it is made up only of coats and jackets, in pure cashmere, baby llama, wool and alpaca, and reversible shearling. Shapes are bolder: cocoon coats, redingotes, shirt coats and parkas. Prices run from $4,070 to $15,500, so Atelier is for buyers who already own a classic and want a second coat with more presence.

What is Max Mara The Cube?

Max Mara The Cube is the house’s padded and water-repellent outerwear line: puffer jackets, hooded midi puffers, long quilted coats and padded gilets, mostly in polyester and polyamide, with a few in cashmere and satin. It is the practical choice for rain and cold, and the shapes follow the house style, with roomy cuts and cape-style options. Our women’s puffer jackets guide compares The Cube with other labels.

And the main Max Mara line?

The main line, labelled simply Max Mara, is where the house keeps its Icon coats. The 101801 was designed by Anne-Marie Beretta in 1981. The Manuela is a pure camel hair wrap coat with a belt. The Teddy Bear coat, designed by creative director Ian Griffiths, was first shown on the Autumn/Winter 2013 runway. The main line also carries tailoring, silk shirts and knitwear in camel hair, cashmere and virgin wool. See our Max Mara coats guide for every Icon style.

Which Max Mara line should you buy?

Start from what you need. For one forever coat, buy from the main line. For a capsule of jumpers, shirts and trousers, Weekend Max Mara gives the best value. For office tailoring, go to Max Mara Studio. For a lighter wool coat at a lower price, ‘S Max Mara. For weather, The Cube. Atelier is the indulgence. Most women end up mixing lines, and they are designed to work together: a Weekend Max Mara roll-neck under a 101801 is a classic combination. Our capsule wardrobe guide shows how to build around one coat.

How to wear Weekend Max Mara

The line is easiest to understand as a set of building blocks. Start with knitwear in the house neutrals: camel, sand, dark grey and navy. Add one pair of wool trousers and one pair of corduroy, then a silk shirt for days that need a little polish. A Weekend Max Mara wool coat finishes the look, and because the colours repeat across seasons, pieces bought a year apart still match.

For weekends out of town, pair a cashmere roll-neck with tapered denim, short nappa gloves and a Pasticcino bag worn across the body. For the office, swap the denim for Max Mara Studio flannel and keep the knit. The lines share a palette, so mixing them looks deliberate rather than accidental. Our how to style a camel coat guide has more outfit ideas built on the same base.

Where can I buy Weekend Max Mara in the US?

Coveti stocks Weekend Max Mara alongside every other Max Mara line and ships to the US by DHL Express and FedEx International Priority. Duties are usually payable on import. Browse all the lines on our Max Mara brand page.

The best pieces from each Max Mara line

1. Resina Double-Breasted Wool Coat in Camel

Weekend Max Mara. Pure virgin wool, kimono sleeves, a matching belt. The best-value camel coat in the house. From $1,580.

2. Pasticcino Bag Small in Suede, Chocolate

Weekend Max Mara. The line’s signature bag in soft calfskin suede, a warm brown that goes with camel. From $790.

3. Palanca Silk Habotai Shirt in Light Blue

Weekend Max Mara. A pure silk shirt that works under tailoring and with jeans. From $610.

4. Borgia Wool Turtleneck Jumper in Camel

Weekend Max Mara. A pure virgin wool turtleneck, the base layer for every coat in this list. From $580.

5. Esturia Double-Faced Wool Midi Coat in Camel

‘S Max Mara. Double-faced pure virgin wool, light and easy to pack. From $1,910.

6. Wally Organza Fit-and-Flare Dress in Moss Green

‘S Max Mara. Silk-blend organza in a fit-and-flare shape for weddings and dinners. From $1,650.

7. Uditore Double-Breasted Wool Flannel Blazer in Dark Grey

Max Mara Studio. Grey flannel tailoring that suits a camel coat. From $1,280.

8. Lago Wool Flannel Trousers in Dark Grey

Max Mara Studio. The matching flannel trouser, an easy suit with the Uditore blazer. From $750.

9. Macina Cashmere Cocoon Coat in Bordeaux

Max Mara Atelier. A pure cashmere cocoon coat in deep bordeaux, the second coat for women who already own camel. From $7,140.

10. Trefe Hooded Midi Puffer Jacket in Black

Max Mara The Cube. A hooded midi puffer that covers the hips and handles real cold. From $1,670.

11. Madame 101801 Icon Coat in Camel

Max Mara main line. Anne-Marie Beretta’s 1981 coat in virgin wool and cashmere. From $5,170.

12. Manuela Icon Coat in Camel

Max Mara main line. The pure camel hair wrap coat with a belt. From $4,290.

Frequently asked questions

Is Weekend Max Mara the same as Max Mara?

Weekend Max Mara is a line of Max Mara, made by the same Italian house, but it is not the main line. It is more casual and more affordable, with prices on Coveti from $230 to $2,400, while the main line holds the Icon coats and the runway collection.

Is Weekend Max Mara a luxury brand?

Weekend Max Mara is the entry line of a luxury house. Its best pieces, such as pure virgin wool coats, pure cashmere knits and silk shirts, are luxury quality, while some jersey pieces use synthetic blends. It is the most accessible way to buy Max Mara.

What is the difference between Weekend Max Mara and ‘S Max Mara?

Weekend Max Mara is the casual line, strongest in knitwear, shirts, trousers and the Pasticcino bag. ‘S Max Mara is strongest in double-faced pure virgin wool coats, with knits, denim and dresses alongside, and its coats generally cost a little more than Weekend coats.

Is Max Mara Studio cheaper than Max Mara?

Yes, in most categories. Max Mara Studio focuses on tailoring, such as blazers and wool flannel trousers, and most pieces cost less than their main-line equivalents. Its prices on Coveti run from $430, with coats at the top of the range.

What is Max Mara The Cube?

Max Mara The Cube is the house line for padded and water-repellent outerwear. It includes puffer jackets, hooded midi puffers, long quilted coats and gilets, priced on Coveti from $390 to $3,420.

Does Weekend Max Mara run true to size?

Weekend Max Mara uses Italian sizing like the rest of the house: IT 40 is a UK 8 and a US 4, IT 42 is a UK 10 and a US 6, and IT 44 is a UK 12 and a US 8. Coats are often cut roomy, so check the product notes.

See every line on our Max Mara brand page, then read who Max Mara is and our Max Mara size guide.