‘S Max Mara: What the Line Makes, What It Costs, How It Compares

‘S Max Mara is one of the lines sold under the Max Mara name, listed on maxmara.com beside Max Mara, Weekend Max Mara and Max Mara Studio. On Coveti it runs to 301 live pieces, led by knitwear, trousers and pure wool coats, priced from $310 to $12,210. The full Max Mara collection can be browsed line by line.

Key facts

• What it is: one of seven lines maxmara.com lists in its own navigation: Max Mara, Weekend Max Mara, ‘S Max Mara, Max Mara Studio, Max Mara Atelier, Max Mara The Cube and MaxMara Accessori.
• The house: Max Mara, founded in 1951 by Achille Maramotti in Reggio Emilia, Italy, first named Confezioni Maramotti and still family owned. 2026 is its 75th year.
• On Coveti: 301 ‘S Max Mara pieces live in November 2026, 46 of them new for Fall Winter 2026.
• Largest categories: knitwear 64, trousers 61, coats 52, tops 42, dresses 27, jackets 25, skirts 18.
• Prices: $310 to $12,210; the middle piece costs $850 and coats start at $1,010.
• Fibres: virgin wool appears in 102 compositions, cotton in 97, silk in 69, cashmere in 27 and yak in 7. None lists camel hair.
• Launch year, designer and the meaning of the name: Not published by the house.

What is ‘S Max Mara?

‘S Max Mara is a line within the Max Mara house, which Achille Maramotti founded in Reggio Emilia in 1951 under the name Confezioni Maramotti. The house is still owned by the Maramotti family, and maxmara.com lists ‘S Max Mara in its own navigation as one of its seven lines. For the story of the house itself, start with who is Max Mara.

The launch year, the design team and the meaning of the apostrophe and the S are not published by the house, so this guide describes the line from its 301 pieces.

On price, ‘S Max Mara sits between the two lines most shoppers already know. The middle ‘S Max Mara piece on Coveti costs $850. The middle piece from Weekend Max Mara explained in our guide costs $530, and the middle piece in the main Max Mara line costs $1,320. Coats follow the same order: from $710 at Weekend Max Mara, from $1,010 at ‘S Max Mara and from $1,720 in the main line.

What does ‘S Max Mara make?

Knitwear and trousers account for 125 of the 301 pieces. The count by category on Coveti in November 2026:

• Knitwear, 64 pieces, $530 to $1,560: 36 sweaters, 15 cardigans and 13 turtlenecks.
• Trousers, 61 pieces, $490 to $1,800: 23 tailored, 16 wide-leg, 13 joggers and sweatpants, and 9 pairs of jeans.
• Coats, 52 pieces, $1,010 to $12,210: 47 wool coats, three soft-textured jersey coats, one wool and alpaca jacquard coat and one sheepskin coat.
• Tops, 42 pieces, $390 to $1,060: 19 shirts, 16 blouses, 6 T-shirts and one sleeveless top.
• Dresses, 27 pieces, $670 to $1,690: 9 midi, 7 mini, 6 shirt dresses and 5 maxi.
• Jackets, 25 pieces, $1,220 to $2,030: 16 blazers, 6 suede jackets and 3 others, among them a taffeta bomber.
• Skirts, 18 pieces, $410 to $1,800: pleated, pencil, suede, maxi, midi and denim.
• Small categories: 5 pieces of jewellery, 3 pairs of shorts, 3 silk-blend shawls and one jumpsuit.

There are no evening gowns in the count, and the trouser offer is almost as large as the knitwear: ‘S Max Mara reads as a weekday wardrobe built around a coat. See the wider edits of designer knitwear, women’s trousers and women’s coats, and our Max Mara trousers and suits guide for the tailoring across every line.

Which fibres does ‘S Max Mara use?

Virgin wool is the base of the line. It appears in 102 of the 301 compositions, and 36 of the 52 coats list a 100% virgin wool outer fabric. Cotton follows with 97 pieces, mostly shirts, poplin, denim and jersey. Silk appears in 69, as printed shirts, blouses and coat linings.

Double-faced wool. Twelve pieces use double-faced wool, a cloth woven in two layers that are joined, so both sides are finished. That is why coats such as the Esturia Double-Faced Wool Midi Coat list no lining in their composition.

Broadcloth and drap. Sixteen pieces are cut from wool broadcloth and 13 from wool drap, both dense wool cloths with a smooth face. The Poldo Wool Broadcloth Robe Coat pairs a 100% virgin wool shell with a 100% silk lining, at $1,810.

Wool and cashmere. Several of the higher-priced coats mix 70% virgin wool with 30% cashmere, as in the belted Paola coat and the Carisma robe coat, both lined in pure silk. The knitwear uses a softer 80% wool and 20% cashmere blend for polo necks, cardigans and sweaters. Our Max Mara knitwear guide compares the yarns line by line.

Alpaca and yak. The Roseto and Tabarin coats are 62% alpaca and 38% virgin wool. Seven knits are pure yak, among them the Voliera crew neck and the Anne hooded cardigan. Yak down is the soft undercoat combed from yaks: warm for its weight and naturally brown. Our guide to yak wool explains the fibre in more detail.

What is missing. No ‘S Max Mara piece on Coveti lists camel hair, while the main Max Mara line has 20 pieces that do. The camel coats in ‘S Max Mara are camel in colour and wool in fibre. If the fibre matters to you, read camel hair versus wool coats before choosing a line.

The signature ‘S Max Mara shapes

The robe coat. Thirteen ‘S Max Mara pieces are robe coats, from $1,710 to $3,190. A robe coat is cut loose, like a dressing gown, and usually closes with a belt. Poldo comes in five colours and Messi in four. Our guide to robe coats for women sets them against other labels.

The long wrap coat. Peonie and Penelope are long wrap coats in pure virgin wool, at $1,990 and $1,930. See wrap coats for women for the wider field.

The double-faced midi. Esturia, Arona and Messi use double-faced wool in midi and short lengths, from $1,660 to $1,910. The Max Mara coat guide puts them beside the coats from every other line.

Wool joggers. The Floria jogger in 98% virgin wool and 2% elastane comes in six colours at $690, and the Tempio jogger is cut in lambskin suede at $1,800. They are the clearest sign that ‘S Max Mara takes tailoring cloth into casual shapes.

Suede. Ten pieces are lambskin suede: shirt jackets, a Mandarin-neck jacket, midi skirts and joggers, from $1,470 to $2,030.

‘S Max Mara versus Max Mara versus Weekend Max Mara

The fibre column counts pieces whose composition lists that fibre, linings included.

Matrix compiled by Coveti Editorial from the live Max Mara catalogue on coveti.com, November 2026.

In short: the main line holds most of the cashmere and all of the camel hair, Weekend Max Mara is the lowest-priced way in, ‘S Max Mara is a wool and cotton line in between, and Max Mara Studio is the tailoring line. For a value view across all of them, read is Max Mara worth it.

How does ‘S Max Mara fit?

‘S Max Mara uses the same Italian sizes as the rest of the house. IT 40 is UK 8 and US 4, IT 42 is UK 10 and US 6, and IT 44 is UK 12 and US 8. Check the size chart on each product page, and see the Max Mara size chart for the full conversion.

‘S Max Mara around the world

Searches for “s max mara” add up to about 1,770 a month across the US, UK, Canada, Australia, Ireland, the UAE, Saudi Arabia and Singapore, with 880 in the US and 480 in the UK. “Max mara s” adds about 1,430.

United States and Canada. For hard winters, choose the alpaca and wool coats: a Roseto midi over a wool and cashmere polo neck covers a Toronto January.

United Kingdom and Europe. Milder, wetter winters suit unlined double-faced wool and robe coats worn over knitwear.

The Gulf. In the UAE and Saudi Arabia the cool months are short and evenings are mild, so lighter layers lead. Printed silk shirts, organza shirt dresses, long skirts such as the Betulla wool flannel maxi and wide wool trousers give modest cover, with a robe coat worn open for desert evenings.

Australia and Asia. With the seasons reversed, Australians buy poplin and silk now and coats for June. In Singapore, cotton and silk work all year.

Coveti ships worldwide by DHL Express and FedEx International Priority. Prices are shown in US dollars, and duties are usually payable on import.

The best ‘S Max Mara pieces on Coveti

1. Poldo Wool Broadcloth Robe Coat in Camel

The robe coat in pure wool broadcloth, lined in silk. From $1,810.

2. Paola Belted Wool and Cashmere Coat in Camel

70% virgin wool and 30% cashmere, lined in silk, with a belt. From $2,810.

3. Roseto Alpaca and Wool Midi Coat in Honey

62% alpaca and 38% virgin wool in honey, one of the key Fall Winter 2026 colours. From $2,100.

4. Esturia Double-Faced Wool Midi Coat in Black

Unlined double-faced wool in black. From $1,910.

5. Peonie Long Double Wool Wrap Coat in Dark Grey

A long wrap in pure virgin wool, new this season. From $1,990.

6. Voliera Yak Wool Crew-Neck Sweater in Brown

Knitted in 100% yak, the entry point to the yak knits. From $910.

7. Mantova Wool and Cashmere Polo-Neck Sweater in Beige

An 80% wool and 20% cashmere polo neck, offered in six colours. From $990.

8. Floria Stretch Wool Joggers in Black

98% virgin wool with 2% elastane, made for travel. From $690.

9. Ordine Chalk-Stripe Wool Trousers in Midnight Blue

Wide-leg chalk-stripe trousers in pure virgin wool, new for Fall Winter 2026. From $950.

10. Kate Cropped Wool Broadcloth Jacket in Medium Grey

A short jacket in pure wool broadcloth that sits well over wide trousers. From $1,470.

11. Danzante Suede Mandarin-Neck Jacket in Brown

Lambskin suede with a silk lining and a Mandarin collar. From $1,930.

12. Mambo Printed Silk Twill Shirt in Yellow

Printed pure silk twill for warm climates. From $1,060.

Where can I buy ‘S Max Mara in the US?

Coveti stocks ‘S Max Mara beside the other Max Mara lines and ships to the US by DHL Express and FedEx International Priority, insured and signed for on delivery. Prices are in US dollars, and import duties are usually payable on arrival. Browse Max Mara at Coveti, and see where to buy Max Mara for every option.

More Max Mara guides

• Weekend Max Mara explained
• Max Mara coat guide
• Max Mara knitwear
• Max Mara trousers and suits
• Max Mara size chart
• Camel hair versus wool coats
• Is Max Mara worth it
• Max Mara Studio

Frequently asked questions

What is ‘S Max Mara?

‘S Max Mara is one of the lines sold under the Max Mara name and listed on maxmara.com. On Coveti it has 301 live pieces, mostly knitwear, trousers and wool coats, priced from $310 to $12,210. Its launch year, its designers and the meaning of its name are not published by the house.

Is ‘S Max Mara the same as Max Mara?

It belongs to the same house, Max Mara, founded in Reggio Emilia in 1951, and is sold under the Max Mara name. It is a separate line with its own prices and fibres. The main line uses more cashmere and all of the camel hair on Coveti; ‘S Max Mara leans on virgin wool, cotton and silk.

Is ‘S Max Mara cheaper than Max Mara?

On average, yes. The middle ‘S Max Mara piece on Coveti costs $850, against $1,320 for the main Max Mara line and $530 for Weekend Max Mara. ‘S Max Mara coats start at $1,010, while main-line coats start at $1,720.

What does the S in ‘S Max Mara stand for?

The meaning of the apostrophe and the S is not published by the house, and What is published is that maxmara.com lists ‘S Max Mara as one of its lines, beside Max Mara, Weekend Max Mara, Max Mara Studio, Max Mara Atelier, Max Mara The Cube and MaxMara Accessori.

Is ‘S Max Mara good quality?

Judge it by the composition line. 36 of its 52 coats on Coveti are 100% virgin wool, several are wool and cashmere with silk linings, and seven knits are pure yak. A few coats use polyester jersey, so read the label on each product page before you buy.

How is ‘S Max Mara different from Weekend Max Mara?

‘S Max Mara is priced higher, with a middle price of $850 against $530 for Weekend Max Mara, and uses far more virgin wool. Weekend Max Mara is much larger on Coveti, at 789 pieces, and carries many more bags and accessories.

Explore every line in the Max Mara collection, then compare the tailoring in Max Mara Studio and the new season in the Max Mara Fall Winter 2026 edit, with the Max Mara coat guide for the coats.