Brands we love, Fashion, Style Guides, What to wear

Max Mara Fall Winter 2026: The 88-Piece New Arrivals Edit

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Brands we love, Fashion, Style Guides, What to wear

Max Mara Fall Winter 2026: The 88-Piece New Arrivals Edit

Posted by author-avatar

The Max Mara Fall Winter 2026 new arrivals on Coveti run to 88 pieces from five lines: 46 from ‘S Max Mara, 28 from Max Mara Studio, 8 from MaxMara Accessori, 5 from Max Mara The Cube and one pair of glasses. Trousers, wool coats, knitwear and blazers lead, in browns, greys and midnight blue. See the season at Max Mara at Coveti.

Key facts

  • Size of the edit: 88 new pieces live on Coveti in November 2026, priced from $310 to $3,870.
  • By line: ‘S Max Mara 46, Max Mara Studio 28, MaxMara Accessori 8, Max Mara The Cube 5, eyewear 1.
  • By category: trousers 18, coats 16, knitwear 14, jackets 14, tops 7, shoes 6, skirts 5, jewellery 3, dresses 2, bags 2, glasses 1.
  • Colours named: black and browns lead, with greys, midnight blue, green, ultramarine, mustard and honey.
  • Fabrics: virgin wool in 36 pieces and cashmere in 12, with alpaca and wool, yak, suede, velvet, silk satin and coated jersey.
  • The house: Max Mara, founded in 1951 by Achille Maramotti in Reggio Emilia, Italy. 2026 is its 75th year.

What is in the Max Mara Fall Winter 2026 edit?

The new arrivals are a wardrobe, not a set of statement pieces. More than half come from ‘S Max Mara, and nearly a third from Max Mara Studio, so the season is built on coats, trousers and knits for daily wear. The main Max Mara line has no pieces among these 88 new arrivals; its coats and knitwear are in the wider Max Mara edit.

‘S Max Mara, 46 pieces, $310 to $3,020. Twelve trousers, nine knits, eight coats, six jackets, four skirts, four tops, two dresses and one piece of jewellery. The coats include the Roseto in alpaca and wool, the Peonie long wrap, the Paola belted coat in wool and cashmere and the Anna robe coat in pearl grey. Read more in our ‘S Max Mara guide.

Max Mara Studio, 28 pieces, $430 to $2,770. Six trousers, six coats, five jackets, five knits, three tops, two chokers and a skirt. Velvet tailoring, mannish silk satin shirts and the Nembo cocoon-fit coat define it. See the Max Mara Studio guide.

MaxMara Accessori, 8 pieces, $1,250 to $3,870. Six pairs of shoes and two bags: the Margaux medium suede bag and a small Teddy Boston bag in alpaca and wool. The shoes are covered in our Max Mara shoes guide.

Max Mara The Cube, 5 pieces, $1,510 to $2,560. The house line of padded and water-repellent outerwear adds three jackets and two long puffers, all filled with virgin goose down. Our Max Mara The Cube guide explains the line.

Eyewear, 1 piece. The Airone square acetate glasses in black, at $530. See Max Mara sunglasses for the rest of the eyewear.

The colours of Fall Winter 2026

Counting the colour in every product name gives a clear palette. Black appears 17 times. Browns add up to 17: brown 11 and dark brown 6. Greys come next, with dark grey 6, medium grey 5, pearl grey 2 and light grey 1. Then midnight blue 5, green 5, ultramarine 3 and turtledove 3, with mustard 2 and honey 1.

  • Honey: the Roseto Alpaca and Wool Midi Coat, the warmest colour in the edit.
  • Dark brown: the Crea cropped coat, the Pio Chelsea boots, the Afelio loafers and The Cube Nerine puffer.
  • Midnight blue: the Ordine chalk-stripe trousers, the Calibri pinstripe jacket and the Marte midi puffer.
  • Pearl grey: the Anna double wool robe coat and the Xero silk satin shirt.
  • Green: the Nembo cocoon coat, the Crusca velvet Saharan jacket and the Mister velvet trousers.
  • Ultramarine: the Tartufo wool trousers, the Premier wool blouse and the Magia maxi dress.
  • Mustard: the Valle flared skirt and the Certo blouse, both in cotton-blend satin.

The practical reading: buy the coat in a neutral, then add colour through trousers, a shirt and a skirt. Our guide on how to style a camel coat covers the browns and honeys.

The fabrics of the season

Alpaca and wool. The Roseto midi coat is 62% alpaca and 38% virgin wool, in honey and midnight blue at $2,100. The Attilia jacquard coat and the Trionfo skirt are 70% virgin wool and 30% alpaca, both in ecru.

Yak. Three ‘S Max Mara knits are 100% yak: the Voliera crew neck at $910, the Aria sweater with a matching scarf at $1,560 and the Anne hooded cardigan at $1,510. Yak down is the soft undercoat combed from yaks, warm for its weight and naturally brown. See what is yak wool for the full picture.

Suede. Lambskin suede runs through ‘S Max Mara: the Danzante Mandarin-neck jacket, the Ancora jacket, the Tempio joggers and the Fiorire flared skirt. The Margaux bag and the Afelio loafers continue it in calfskin.

Velvet. Studio cuts smooth cotton velvet, 98% cotton and 2% elastane, into the Pera blazer, the Crusca Saharan jacket and the Mister trousers.

Silk satin. The Xero shirt and the Fiordi blouse are 94% silk and 6% elastane.

Coated jersey. The Sospiro trousers and the Nordica circle skirt are polyester jersey with a polyurethane resin layer, at $530 each. They are the lowest-priced pieces of clothing in the edit.

Virgin wool and cashmere. Virgin wool appears in 36 compositions, from double wool coats to flannel joggers, and cashmere in 12, including the Clown reversible puffer from The Cube in 100% cashmere. For coat fibres, read camel hair versus wool coats.

The 75th year of Max Mara

Max Mara was founded in 1951 by Achille Maramotti in Reggio Emilia, Italy, first as Confezioni Maramotti, and it is still owned by his family. That makes 2026 the 75th year of the house, and maxmara.com marks it with a 75th anniversary editorial. Ian Griffiths, who joined Max Mara in 1987, is its creative director. For the history, read who is Max Mara.

The Fall Winter 2026 arrivals on Coveti also echo the best-known piece of the past decade. The small Teddy Boston bag uses 62% alpaca, 26% virgin wool and 12% silk, close to the alpaca, wool and silk of the Max Mara Teddy Bear coat, first shown on the Autumn Winter 2013 runway.

Fall Winter 2026 by line and category

The matrix sums up the five lines in the new arrivals, from the live catalogue.

Line Pieces Categories Price range Key fabrics Colours named
‘S Max Mara 46 Trousers 12, knitwear 9, coats 8, jackets 6, skirts 4, tops 4, dresses 2, jewellery 1 $310 to $3,020 Virgin wool, alpaca and wool, yak, lambskin suede, coated jersey Brown, dark grey, honey, midnight blue, pearl grey, ultramarine, mustard
Max Mara Studio 28 Trousers 6, coats 6, jackets 5, knitwear 5, tops 3, jewellery 2, skirts 1 $430 to $2,770 Virgin wool, cotton velvet, silk satin, wool and cashmere Black, green, pearl grey, silk white, dark grey
MaxMara Accessori 8 Shoes 6, bags 2 $1,250 to $3,870 Cowhide, calfskin, lambskin nappa, haircalf, alpaca and wool Dark brown, black, beige, brown
Max Mara The Cube 5 Jackets 3, coats 2 $1,510 to $2,560 Polyamide and polyester shells, cashmere, virgin goose down Brown, dark brown, midnight blue, clay
Eyewear 1 Glasses 1 $530 Acetate Black

Matrix compiled by Coveti Editorial from the live Max Mara catalogue on coveti.com, November 2026.

What to wear from Max Mara Fall Winter 2026

Four outfits built only from the new arrivals:

  • The office: the Marina double-breasted jacket with the Gioia trousers in the same wool and silk Donegal, the Xero shirt in pearl grey and the Ribelle brogues.
  • The weekend: the Voliera yak sweater, the Floria wool joggers in brown, the Afelio loafers and the Roseto coat in honey.
  • The evening: the Pera velvet blazer, the Mister velvet trousers, the Fiordi silk satin blouse and the Cono haircalf court shoes.
  • The cold snap: the Kate cropped wool jacket, the Tartufo wide-leg trousers in ultramarine, the Pio Chelsea boots and the Clown cashmere puffer.

More combinations are in our Max Mara outfits guide, and the coats are compared in the Max Mara coat guide. Browse the wider designer blazers and designer knitwear edits too.

Fall Winter 2026 around the world

Searches for “max mara fall winter 2026” are small but rising, at about 90 a month in September 2026. Demand for the shapes in the edit is far larger: “wrap coat” draws about 4,410 searches a month across eight English-speaking markets, “cocoon coat” about 2,330 and “yak wool” about 2,000. See wrap coats for women and cocoon coats for women.

United States and Canada. The Cube puffers, the alpaca coats and the yak knits are made for hard winters, and the knee boots for city streets.

United Kingdom and Europe. Double wool coats, flannel trousers and Chelsea boots suit a mild, wet season; the coated jersey skirt and trousers shrug off rain.

The Gulf. In the UAE and Saudi Arabia, lighter layers lead: silk satin shirts, velvet tailoring for evening, long skirts such as the Fiorire suede and the Valle satin, and wide trousers for modest cover. A robe coat worn open covers cool desert nights.

Australia and Asia. With the seasons reversed, Australian shoppers buy Fall Winter 2026 ahead of June. In Singapore and Hong Kong, the silk shirts, the glasses and the shoes work now.

Coveti ships worldwide by DHL Express and FedEx International Priority. Prices are shown in US dollars, and duties are usually payable on import.

The best of Max Mara Fall Winter 2026 on Coveti

1. Roseto Alpaca and Wool Midi Coat in Honey

62% alpaca and 38% virgin wool in the season’s warmest colour. From $2,100.

2. Nembo Cocoon Wool Coat in Black

Max Mara Studio’s cocoon-fit coat in pure virgin wool. From $2,100.

3. Peonie Long Double Wool Wrap Coat in Dark Grey

A long wrap coat in pure virgin wool from ‘S Max Mara. From $1,990.

4. Effige Double-Breasted Tuxedo Wool Coat in Black

A tuxedo coat in pure wool that works from office to evening. From $2,210.

5. Clown Reversible Cashmere Puffer Jacket in Clay

The Cube puffer with a 100% cashmere face and goose-down fill. From $2,560.

6. Crusca Velvet Saharan Jacket in Green

Cotton velvet in green, the Studio jacket of the season. From $1,370.

7. Xero Silk Satin Shirt in Pearl Grey

The mannish silk satin shirt in 94% silk. From $750.

8. Tartufo Wool Cloth Wide-Leg Trousers in Ultramarine

Pure virgin wool in ultramarine, the easiest way into the colour. From $760.

9. Kate Cropped Wool Broadcloth Jacket in Medium Grey

A short broadcloth jacket to wear over wide trousers and long skirts. From $1,470.

10. Voliera Yak Wool Crew-Neck Sweater in Brown

Pure yak in a classic crew neck. From $910.

11. Pio Leather Chelsea Boots in Dark Brown

Cowhide Chelsea boots on a leather and rubber sole. From $1,730.

12. Small Alpaca and Wool Teddy Boston Bag in Brown

Teddy pile in alpaca, wool and silk, shaped into a small Boston bag. From $1,630.

Where can I buy Max Mara Fall Winter 2026 in the US?

Coveti stocks the Max Mara Fall Winter 2026 new arrivals and ships to the US by DHL Express and FedEx International Priority, insured and signed for on delivery. Prices are in US dollars, and import duties are usually payable on arrival. Browse Max Mara at Coveti, and see where to buy Max Mara for every option.

More Max Mara guides

Frequently asked questions

What is in the Max Mara Fall Winter 2026 collection?

On Coveti, the Fall Winter 2026 new arrivals are 88 pieces: 46 from ‘S Max Mara, 28 from Max Mara Studio, 8 from MaxMara Accessori, 5 from Max Mara The Cube and one pair of glasses. Trousers, coats, knitwear and jackets make up 62 of them.

What are the Max Mara Fall Winter 2026 colours?

Black and browns lead, each named 17 times, followed by greys, then midnight blue and green, with ultramarine, turtledove, mustard and honey as the accent colours. Honey appears on the Roseto alpaca and wool coat, mustard on a satin skirt and blouse.

Which fabrics does Max Mara use for Fall Winter 2026?

Virgin wool appears in 36 pieces and cashmere in 12. The season adds alpaca and wool coats, pure yak knits, lambskin suede jackets, skirts and joggers, cotton velvet tailoring, silk satin shirts and coated jersey skirts and trousers. The Cube puffers are filled with virgin goose down, and one is faced in pure cashmere.

Is 2026 Max Mara’s 75th anniversary?

Yes. Max Mara was founded in 1951 by Achille Maramotti in Reggio Emilia, Italy, so 2026 is the 75th year of the house, and maxmara.com runs a 75th anniversary editorial. The company is still owned by the Maramotti family, and Ian Griffiths, who joined in 1987, is its creative director.

How much is Max Mara Fall Winter 2026?

On Coveti the new arrivals run from $310 for a piece of jewellery to $3,870 for the Margaux medium suede bag. Coats run from $1,160 to $3,020, Studio blazers from $1,220 and knits from $600. Prices are shown in US dollars, and import duties are usually payable on arrival.

When should I buy Max Mara Fall Winter 2026 coats?

Coat searches peak from November to December, which is when sizes sell through fastest. In the northern hemisphere, buy the coat first and add knitwear and trousers after. In Australia, the coats are worth buying ahead of the June winter.

See the whole season in the Max Mara collection, then read Max Mara coat guide and Max Mara outfits for how to wear it.

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About Coveti Editorial

Coveti Editorial is the in-house fashion desk at Coveti, the London-based luxury fashion marketplace. The team writes our designer guides, brand profiles and buying advice from the collections our contracted boutiques carry: more than 500 boutiques across eight cities. Every guide is checked against the designer's own information before it is published.

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